The internet isn't always the right choice for your primary data - just like the public subway has its drawbacks for daily commuters.

1. to internet connectivity
and latency

2. The internet is the great
granddaddy of data sharing –
but that doesn’t mean it’s always the
right choice for your primary data.

3. • Everyone can ride.
• It’s packed with other users.
• It’s easy to find stations.
• It gets you where you want to go…
eventually.
It’s a lot like public transportation:

4. Like the subway,
the internet has its
disadvantages.

5. Trains can be unreliable,
delayed and overcrowded.

6. If you need to arrive somewhere
on time and in one piece, you
might take a private route –
in a taxi, an Uber or your own car.

7. The subway is a one-size-fits-many
option, and there are plenty of
ways to improve on it for a better
commuting experience.

8. but it might arrive late,
covered in a stranger’s coffee.
The same thinking applies to the internet.
Public IP transit gets
data to its destination…

9. If your enterprise needs to access massive
amounts of data, latency matters – and
the internet may not be the best option.

10. Up to 50 percent of cloud customers
bring at least some workloads back
on premises due to latency
and other performance issues with
production applications (according to IDC).

11. any application using storage across
the public internet gets saddled with
up to 100ms or more of latency.
Even when users have sufficient bandwidth,

12. To avoid that slowdown, streaming services like
Netflix use content delivery networks (CDNs)
to take advantage of regional networks and
accelerate beyond the internet’s average speeds.

13. It’s time for enterprise storage to follow suit.
Your customers depend on you
for instant data access –
you can’t afford to share bandwidth
with the entire internet.

14. Private, dedicated networks get customers
off the subway and into a cab.

15. Like a CDN, a private storage
network uses a regional data center
to guarantee low,one-hop latency.

16. Users can access masses of data
when they want it,where they need it,
and predictably experience full
throughput at multi-gigabit speeds.

17. That means average read latency well
under 10ms and average write latency
under 20 to 25ms.

18. (In other words, the days of sharing
internet bandwidth with Netflix downloads
and mobile chat clients are over.)

19. Public IP transit will
get data to its destination,
but even its best efforts won’t cut it
for today’s primary data requirements.

20. Help your primary data commute
to work fast – and in style – on our
global storage network.
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