1. Confidential 1
Pricing Strategies for Competing
Effectively in OmniChannel Retail
As Presented at NRF 2015

2. Confidential 2
PRICING STRATEGIES FOR COMPETING EFFECTIVELY IN
AN OMNICHANNEL RETAIL LANDSCAPE
ERIK LYSTAD
The Home Depot
JAMES SILLS
Clear Demand
DAVID SEFCIK
NIST
GREG GIRARD
IDC Retail Insights

3. Confidential 3
IDCPREDICTION #1
By the End of 2016, Product
Intelligence (PI) Will Inform
80% of the Top 10
eCommerce Retailers'
Pricing Decisions and Drive
Mainstream Adoption of
High-Velocity Pricing.
Research Source: IDC Retail Insights

4. Confidential 4
THE BRAVE NEW WORLD OF RETAIL PRICING
Retail is changing,
becoming faster and
more localized, and
with consumers
conducting real-time
comparison shopping
Highly Visible
Real-time
Localized

5. Confidential 5
PROLIFERATION OF CHOICE. How to compete?
PRODUCT
STYLES/
VARIETIES SIZES TOTAL ATTRIBUTES
Nike Running Shoes 81 4 324 Color, Type, Technology
Samsung TVs 54 8 432 Smart, 3D, UHD
Lay’s Chips 50 13 650 Organic, Gluten Free
Crest Toothpaste 20 9 180 3D White, Sensi-Relief, Tartar
Control
Tide Laundry Detergent 27 8 216 HE, Pod

6. Confidential 6
Register for the Complete Presentation
Pricing Strategies for Competing Effectively in Omnichannel Retail
Learn from OmniChannel Retail Leader, The Home Depot
http://cleardemand.com/nrf-slides-registration/
• Why you want to register for this powerpoint?
– Three important tips from The Home Depot for competing?
– What does global research firm IDC say about product intelligence?
– What you must know before responding to competitive assortments?
Presented to an audience of over 1000 attendees at NRF 2015, this speech reveals 1) important
nuances for retail pricing strategy, and 2) the direction of innovation for pricing technology.
“Retail pricing will become highly visible, real-time and localized.” Erik Lystad, The Home Depot

7. Confidential 7