Norman MacLeod

1. The Clean Air Strategic Alliance
2012
Red Deer
May 29-30, 2012
Norman MacLeod

2. Why CASA?
• Issues are becoming progressively more
complex involving more players
• Information is more distributed and readily
available
• More important than ever to square divergent
economic and environmental views
• Governments will always seek quality policy
advice that has broad support

3. A New Plan for CASA
• An exhaustive search in 2011 to redefine our
agenda
• A renewed awareness that 20 heads are
better than 1

4. A New Plan for CASA
• Provide strategic advice on emerging air quality
issues
• Support the development and implementation
of air quality management in Alberta
• Contribute to the development of a reliable,
comprehensive, objective base of knowledge
• Communicate information that builds
awareness, understanding and commitment

5. “Enough with all the strategic planning.
Get out there and kill something.”

6. Policy Advice / Project Update
• CASA/AAC Joint Standing Committee
• Electricity Framework Review
• Human and Animal Health Team
• Confined Feeding Operations

7. New Ground?...Odour Management

8. New Ground?...Vehicle Emissions

9. Implications
• Old project teams will be disbanded. Fewer
new project teams will be convened.
• Discussions will be challenging, but well-
conceived, interest-based and focused.
• Tighter timeframes to produce outcomes.
• CASA may provide more support to sectors.
• Joint search for new ways/technologies to
build agreement

10. Managing Collaborative Processes
Guide
• We all need to elevate our game
• The challenges we face in working together
are known, predictable and workable
• Project Managers need a reliable roadmap
that works at a multi-stakeholder table
• Participants need to know 1) how to negotiate
effectively and 2)that their time will be well
spent

11. Creating a Community of Practice
• Original concept raised several years ago
• A safe forum where process ideas can be
shared and tested
• A place to access expert advice
• Delivers on CASA’s need to model and foster
best practices

12. Martha Kostuch

13. Questions?