Social Media Marketing
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Social Media is a powerful and important tool for marketing your business or organization. View this presentation to learn how to utilize social media platforms such as Facebook, Twitter, and YouTube more effectively.
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Social Media Marketing
- 3. ( , ) Focus on where your customers are and forget the rest
- 4. BENEFITS OF SOCIAL MEDIA Low Cost & No Cost Build relationships with your customers Become a Thought Leader in your field
- 5. BENEFITS OF SOCIAL MEDIA Make it easy for your customers to spread the word Generate traffic to your store, event, or website
- 7. Good news travels fast. Bad news travels faster
- 8. Vincent Ferrari called AOL to cancel his membership. It didn’t go well. He recorded it and put it on his blog. It ended up on YouTube. Then the Today Show. Then the New York Times and thousands of websites.
- 9. The AOL Customer Service representative was fired. LOTS of bad publicity. Thousands of customers left. Thousands more likely decided not to go with AOL. AOL fined $1.25 million by the State of New York for these practices.
- 10. This Can Happen to Small Businesses! I saw this Facebook post that a friend of a friend created. It described poor customer experiences and named names. Thanks to the viral nature of Facebook, it was seen by hundreds of people!
- 11. Why can't you get good service in [ ]? 1. I was at [ ] Lumber the other day close to an hour with 3 things on my list. NOT 1 person asked if I needed help. I was all over the store looking for these items. After getting put out by the lack of service, I put everything back that was in my cart and walked out. UGH! 2. Was at [ ] with a friend the other night. After 10 min of waiting for service I walked up to the waitress station and asked if I could get drinks and menus...The waitress looked at me like why are you bothering me? Can't you see I'm busy visiting with the bartender. UGH! 3. At [ ] Eye Care I got called 3x by the DOCTOR making sure I had enough money to pay for my appt. Cash or debit card only...are you kidding me? Definitely cancelled my appointment and won't ever go back...
- 13. MYTH #1: The Medium is the Message SOCIAL MEDIA MYTHS
- 14. Just because you’re using social media doesn’t mean anyone will care. You have to do it well. SOCIAL MEDIA MYTHS
- 15. MYTH #2 ‘Let’s create a viral marketing campaign’ SOCIAL MEDIA MYTHS
- 16. That’s not how ‘going viral’ works. You can’t control what people will share. SOCIAL MEDIA MYTHS
- 18. 17 Seconds of a Panda Sneezing
- 19. Entire pop. of USA is just 307,006,550
- 20. MYTH #3 We don’t need it SOCIAL MEDIA MYTHS
- 21. Yes, You Do. SOCIAL MEDIA MYTHS
- 22. MYTH #4 I don’t have the TIME SOCIAL MEDIA MYTHS
- 23. Marketing can cost time or money. Social media marketing just takes a little time. SOCIAL MEDIA MYTHS
- 24. MYTH #5 We can hire it out SOCIAL MEDIA MYTHS
- 25. Nobody knows your business or customers like you. SOCIAL MEDIA MYTHS
- 26. DEBUNKED
- 27. HAVE A STRATEGY 1. Provide Valuable Content 2. Develop Relationships 3. Attract Customers
- 28. Be Remarkable Get permission to Tell it to those tell them more who care They will tell others
- 29. Know Your Audience Who are they? What do they care about?
- 30. Have A GOAL In Mind Web Traffic Event Attendance New Customers Program Participation/Awareness
- 31. 80/20 rule 80% should be beneficial for your fans: helpful articles, exclusive details, personal interaction, etc. Only 20% should be promotional
- 33. Great features for businesses & groups Over 70% of US internet users are on Facebook 2nd most visited website (behind Google) 750 million active users (US Population = 307 million)
- 34. 3rd Largest Population (behind China and India)
- 35. Create your fan page Start the conversation Expand your fan base Analyze and optimize
- 36. Create your fan page
- 37. Profile vs Page ‘Friend’ Requests ‘Fans’ Friend Limit No Fan Limit Visible to Friends Visible to Anyone ONLY for people For businesses, products, celeb rities, groups, etc.
- 39. Don’t be too restrictive with your settings. Remember, it’s SOCIAL media
- 40. ADD PAGE INFORMATION Descriptions Location Contact Information Websites Location Map History Mission Statement
- 41. PHOTOS Go BIG! 180 x 540 pixels Utilize photos at top of profile (^ Position your thumbnail)
- 42. UTILIZE APPS Allows use of HTML code Create landing pages Encourage ‘Liking’ Static HTML: iFrame Tabs
- 44. Know your business What is your unique voice? What value will you offer your fans? Know your audience What content are they interested in? What would engage them? Know your goals Raise awareness? Increase sales? STRATEGY
- 45. WRITING POSTS 3 – 4 times a week Be informal 20 Keep it social 80
- 46. make announcements share news invite feedback
- 47. mention others in posts UTILIZE FEATURES ask questions share links
- 48. HAVE FUN
- 50. Have a plan for NEGATIVE FEEDBACK (angry customers)
- 51. Expand your fan base
- 53. SOCIAL PLUGINS Like Button Comment Box Activity Feed
- 54. MARKET YOUR PAGE
- 55. VANITY URL facebook.com/nike Pages with more than 25 fans can set up vanity URL Go to facebook.com/username and ‘Set a username for your Pages’
- 56. Use Facebook Ads Target by interests & demographics Pay per click or per impression Set a lifetime or daily budget
- 58. INSIGHTS
- 59. FOR BUSINESS For Business
- 60. Easy to use Increased Exposure Share links, photos, & more
- 61. Follow – To subscribe to a Twitter account Tweet – Individual message RT or Retweet – Reposting another’s account Trending Topics – Most discussed terms
- 62. @username – Your public Twitter name and URL Hashtag – Using a # symbol before a term Shortned URLs – Shorter URLs save characters
- 63. 140 Characters ‘Micro-blog’ Tweet from phone or computer
- 64. Post tips, advice, and articles Give customer service & technical support Reach out to your customers
- 65. Be informal & friendly Listen for feedback and relevant conversations Follow others, mention others retweet, and use hash tags
- 66. Build Your Visual Identity
- 67. Build Your Visual Identity
- 68. TWITTER STATS
- 70. More than 2 billion views per day 35 hours of video uploaded every minute More video uploaded to YouTube in 60 days than the three major US television networks created in 60 years
- 71. Why YouTube? Easy & Cheap to Create & Upload Gives your business a personal touch Allows for greater interaction with your target audience
- 72. What to post Podcasts & Interviews Product/Service/Site Tours How-To Videos
- 73. Best Practices Keep it short (1 – 3 minutes) It doesn’t have to be professional quality Share it on your website, FB, Twitter, etc.
- 74. Review Stats
- 75. BLOGS
- 76. Wordpress.com vs Wordpress.org Platform is free Limitless Templates & Customization
- 78. No software to download No HTML knowledge needed Easy to create & maintain
- 80. For more on Wordpress, Check out my blog article ‘Why Wordpress?’
- 81. So How Do You LISTEN? (to other people’s private conversations without being creepy)
- 82. So How Do You LISTEN? Most online conversations are searchable!
- 84. You can use the Facebook Search tool to find out if anyone mentioned you
- 85. www.Google.com/alerts Check on Competitors Search broad topics
- 86. See Also:
- 87. Finally, you have to be willing to RESPOND
- 88. Address customer concerns and issues Make changes in response to customer feedback Let them know changes have been made Reward good customers
Notas do Editor
- This happened in 2006. 5 years agoGoogle AOL Customer Service and see what’s near the top.
- Over 100 miles awayI don’t know this person. A Facebook friend commented on their note and it came up on my newsfeedThat friend of mine has 699 other Facebook friends who saw this, not to mention the friends of the original poster and others who commented.
- Over 100 miles awayI don’t know this person. A Facebook friend commented on their note and it came up on my newsfeedThat friend of mine has 699 other Facebook friends who saw this, not to mention the friends of the original poster and others who commented.
- It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
- It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
- This is a good exampleThese customers don’t have to tell anyone, its on the FB wall for all to see!DON’T DELETE negative comments or criticism. Address it quickly and try to resolve any issues.
- You don’t have to be a social media user to benefit from the conversationsLISTEN to what your customers are saying about you, your competitors, or your industry
- BAD EXAMPLE
- Set up KeywordsGet Emailed alertsCheck on business mentionsWatch trends affecting your target market
- Searches Facebook, Twitter, Fickr, YouTube, and many other sites
- Take customer suggestionsAnswer questionsResolve ComplaintsDAMAGE CONTROL