Presentation given at CILIP Cataloguing and Indexing Group Conference 2014. This lightning presentation looked at how libraries can use the social media site Pinterest to make their metadata more visible to a wider audience

1. Making an impact with your
metadata on social media
Making an Impact with your
Metadata on Social Media
Claire Sewell
Claire Sewell
Cambridge University Library

2. Library Science
Collection
@Cambridge

3. Rise of the Visual Web

4. Advantages of the Visual Web
• Images are easier to scroll through than
text
• Offer a better display on mobile screens
• Visually appealing
• Pictures can make more of an impact than
words

5. Using Pinterest @ Cambridge

6. Adding Images to Pinterest

7. Copyright
•Always be mindful of
copyright – seek permission or
consult your institutions
copyright department
•Official Pinterest policy is that
using images is OK as long as
it links back to original content
•If in doubt then don’t!

8. Other Uses for Pinterest

9. Top Pinning Tips
Write your Pinterest biography carefully & include
keywords to enhance discoverability
Use or create attention grabbing images
Link Pinterest to your other social media sites to
make sure it’s found
Don’t forget to maintain your site

10. Contact Information
Twitter: @ces43
Email: claire@librarianintraining.com
Pinterest: http://www.pinterest.com/clairesewelllib/
Image credits & further information: bit.ly/metaimpact