I just want to rank dammit

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Claire Robinson-Ayres

Myths and Facts about Goolge PageRank...and why it's not a good goal to have.

Tecnologia Notícias e política

www.claireodactyldigitalmarketing.co.uk

“I just want to rank, dammit!”
Myths & Facts about Google PageRank
… and why it's not a good goal to have.

www.claireodactyldigitalmarketing.co.uk

Google PageRank is an algorithm that tells you
how good and trustworthy a site is.

www.claireodactyldigitalmarketing.co.uk

Google Page Rank is not just search results,
though the two are related.

www.claireodactyldigitalmarketing.co.uk

Google PageRank does not automatically change
when your traffic changes. PageRank is manually
updated by Google.

www.claireodactyldigitalmarketing.co.uk

The last PageRank update was February 2013.
Nobody knows when the next one will occur.

www.claireodactyldigitalmarketing.co.uk

Google search results are
different for different people.
Results depend now on your device, your
location, your browser...

www.claireodactyldigitalmarketing.co.uk

So even if you do have great keyword
optimisation, how are you going to test it?

www.claireodactyldigitalmarketing.co.uk

If you're posting to Facebook thinking it is
amazing for your rank, think again.
Google+ indexes and crawls sites instantly.
Twitter & Facebook hide link data from Google.

www.claireodactyldigitalmarketing.co.uk

All of these are great reasons for you to have
excellent content, that is easy to use on every
device, and every browser.

www.claireodactyldigitalmarketing.co.uk

This means that if you only optimise mobile for
location, you're losing heaps of traffic.
Make every single item
useable on a small screen.

www.claireodactyldigitalmarketing.co.uk

Back to PageRank... so is it a useful metric?

www.claireodactyldigitalmarketing.co.uk

No. Focus on your conversion goals instead.

www.claireodactyldigitalmarketing.co.uk

You can have the best PageRank in the world, but
if your website doesn't convert visitors,
it's not functioning properly.

www.claireodactyldigitalmarketing.co.uk

Get more information about this and more at
www.claireodactyldigitalmarketing.co.uk
Or email us:
claire@claireodactyldm.co.uk

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