Effective websites focus primarily on content to pull together their various buyers, markets, and products in one comprehensive place where content is king. Design is then allowed to bring that content to life and induce engagement to develop a strong brand image.

1. What should happen when
developing a website ..

2. Developing a website
Redeveloping any website is an ideal opportunity to evaluate your website
objectives and align them with your overall business objectives. Identifying
these goals at an early stage will form the beginning of your content and
navigation plans.
Effective websites focus primarily on content to pull together their various
buyers, markets, and products in one comprehensive place where content is
king. Design is then allowed to bring that content to life and induce
engagement to develop a strong brand image.
An impressive website harmonises the balance of content, design, navigation
and technology and is an intersection of every other online initiative,
including blogs, tweets and videos.
In a cohesive and interesting way the content rich website organises the
online personality of your organisation, to inform, influence and persuade
each of your website visitors.
Each organisation has an individual and important story to tell – how
effectively they tell that story will depend on their website approach.

3. But…
Developing a website

4. Know your current stats
and goals before you start
the redevelopment.
Developing a website

5. “If one does not know to which port one is sailing, no wind
is favourable.” (Lucius Annaeus Seneca)
Developing a website

6. Audit your website, then
protect your key assets.
Don’t lose what works.
Developing a website

7. How many pages do you have?
How many will be deleted?
Will pages move to a new URL?
How many new pages will you create?
What is your most popular content?
What is your most powerful content?
You need to know..
What generates most of my leads?
What are my best conversion tools?
How can I increase conversions?
How many downloads do you have?
What are the most popular downloads?
How many inbound links do you have?
What interior web pages have links?
Where are my links coming from?
What are my most powerful links?
What content appeals to what audience?
Do you need to segment your audience more?
Does your content really appeal to your key decision maker?
Do you sell your produce/service in the same way to everyone?
What are your strengths?
What are your weaknesses?
Developing a website

8. Then…
Developing a website

9. Analyse your competitor
websites, identify the good,
the bad and ugly.
Developing a website

10. “A wise man gets more use from his enemies than a fool
does from his friend.” (Baltasar Gracián 1601 - 1658)
Developing a website

11. Next…
Developing a website

12. Understand your sales process,
the nurturing cycle and the
conversion period.
Developing a website

13. “Predicting rain does not count – building arks does.
Developing a website

14. Understanding objectives
Generating visitors.
Driving traffic.
Measurable via
website analytics.
Receiving enquiries.
Acquiring prospects.
Measureable via
inbound emails.
Qualified leads.
Measurable via
secured meetings.
Nurturing prospects.
Measurable via
sales team.
Visitors Prospects Active Prospects

15. Understanding objectives
Target Market
Website Visitors
Leads
Opportunities
Customers
Driving traffic to your website is one challenge. Converting visitors into valuable leads is another.
Be absolutely clear how you plan to do this, don’t just start, writing, designing and building.
B2B websites should be lead generators

16. Business
Objectives
Target
Audience
Website
Strategy
SEO
Needs
Website
Features
User
Experience
Website
Live
System
Integration
Project
Schedule
Considerations

17. Website Planning Process
Now…

18. Website Planning Process
You are ready to begin your
process, create your schedule
write your brief.

19. Website Planning Process
Acknowledge the present, understand the environment
visualise your goals, set your strategy.

20. Client Brief
Define Project
Scope
Sitemap
Conceptual Design
Image Bank
Content Writing
Design
Development
Coding & Build
View
Process
Website Planning Process

21. www.studio10design.co.uk
email - claire@studio10design.co.uk
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