This document provides 10 tips for making a mobile site user friendly. The tips include limiting navigation layers and options to simplify the user experience, using icons instead of lists for easier recognition, including back buttons for navigation, prominently displaying search functions, ensuring call-to-action buttons are large enough to click, allowing one-click checkout, and limiting menu options to 5-7 items. Following these tips can help speed up the mobile experience and make navigation and tasks simple for users on mobile devices.

1. 10 tips to make your mobile
site user friendly

2. Navigation is key to the mobile experience…

3. Make it simple or you’ll lose your visitor…

4. 10 Tips

5. 1 Restrict the number of layers
Speed is important so you
need to limit the number of
clicks before they get to the
product options.

6. 2 Simplify options
Make it absolutely clear to the
visitor where each click will lead
them.

7. 3 Use icons not lists
Icons are much easier and
quicker to register to where
possible use icons not lists.

8. 4 Include the back button
Easy navigation is essential –
ensure your visitors and
retrace their steps with a back
button.

9. 5 Include ‘search’ button
Searching needs to be
effortless, quick and easy so be
sure your ‘search’ button is
prominent.

10. 6 44x44 Rule
Ensure CTA buttons are big
enough for a thumb to click
on.

11. 7 One-click checkout
Easy checkout is vital follow
the Amazon example.

12. 8 More items or scroll
Rather than listing page
numbers either use ‘more
items’ or include long
scrolling.

13. 9 Filter navigation
With high volumes of
products, incorporate
filtered navigation – make it
easy.

14. 10Limit menu options
Research suggests you
include between 5 – 7 menu
options.

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email - claire@studio10design.co.uk
Mobile - 07554 661927