1. PR REPRESENTATION- IS IT
FOR EVERYONE?
Presentation by Michael, Claire, TJ, and Thomas

2. HOW ORGANIZATIONS USE PUBLIC
RELATIONS

3. HOW ORGANIZATIONS USE PUBLIC
RELATIONS
• Raising Awareness –Getting the word out in a cost-effective manner
• Visibility, Word of Mouth
• Cost-effective method of marketing
• Damage Control – Weathering the storm
• Issues/conflicts that arise between an organization and its public
• Audience Targeting – Reaching specific audience markets
• Tailoring messages to be relevant to the public/desired audience
• Credibility – The power to lend credibility to a product, concept, or entity
• Positive news stories about organizations can be even more powerful than paid
advertisements

4. HOW NORMAL
PEOPLE/INDIVIDUALS USE PR

5. HOW NORMAL PEOPLE USE PR
 Social
media outlets such as Facebook, Twitter,
Instagram, and Tumblr
Advertising yourself
 People that use the internet as an outlet, such as
reddit, Pinterest, and blog users
Those who create beneficial organizations
Ex: Breast Cancer Awareness walks
 Those with everyday jobs
Door to door sales men, retail, restaurants, etc.

6. BENEFITS OF PR FOR ORGANIZATIONS

7. BENEFITS OF PR FOR
ORGANIZATIONS
• Creating a particular image
• Crisis Management
• Maintaining Relationships
• Meeting Publics Needs and Wants
• Providing a Future Vision
• Combining Public views with Organizations Plans

8. HOW INDIVIDUALS BENEFIT FROM THE
USE OF PR

9. HOW INDIVIDUALS BENEFIT FROM THE
USE OF PR
• Why use PR?
• PR is a great tool to help develop ongoing, beneficial relationships with your
stakeholders. The more positive publicity your business receives, the more leads
you will generate, thus increasing the chances to grow your business. Carefully
planned PR stunts are a great way to create excitement and awareness of your
brand
• Five Benefits of PR for individuals
•
•
•
•
•
Credibility
Target market
Cost
Lead generation
Image

10. • Credibility
• Credibility- Studies show that PR has 7 times more credibility among consumers
than advertising
• Target Market
• Target market- With PR, it’s much easier to aim and fire on that target market you
are hoping to reach. Media sources can place the information that is right up
the consumers alley and give them the required information they need.
• Cost
• Cost- PR is free to use, sent through media outlets
• Lead Generation
• Lead generation- As people and businesses stumble on the PR, it will still be
effective at generating leads
• Image
• Image-helps create an image of you and creates the possibility of more
coverage.

11. WHAT WOULD YOU DO?
•How would you handle the situation
with Russia that is currently happening
through a PR standpoint?
•Media wise, press releases, etc.