World Food Innovation- dream or nightmare? IDC-2016

www.nufoodsinternational.com
World Innovation
in Food and Nutrition:
A Dietitian’s Dream
or
Nightmare?

My Dream as a Professional RD
Public Health Nutritionist, maternal-child health, school nutrition
Research Associate
University Professor
Technical Advisor to
Agriculture Canada
Consultant for Loblaws, Farm Boy, NGOs
Director of Marketing Communications — Food industry
NOW, Consulting Business — Food Innovation
Copyright © 2016 nufoodsPROMOCOM international inc
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I learned over the years…
simple/fresh/few ingredients
but sophisticated, exotic and fun foods
more taste
but NO added…sugar, fat, salt, artificial flavours, etc
convenience & speed
but the food must look & feel taste like homemade
safe foods
but fresh/unprocessed, no preservatives, no additives
fair trade
but the food must be local and low cost
real/whole and healthful foods
but also demand a variety of supplements, just in case
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it’s not as easy or simple…
We want it all!

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😱
“food innovation is out of control”
My Nightmare as a Professional RD

Top 10 Trends - Innova Market Insights
for clear label
free from
the flexitarian effect—more veggies, less meat
processing the natural way
green light for vegetables
creating a real link
small players, big ideas
beyond the athlete
the indulgence alibi
tastes for new experiences
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New Era of Segmentation
Digestive Aids — Kombucha, fermented foods, enzymes
Immunity Enhancers — vitamins, antioxidants, probiotics
Body builders — protein rich, calcium, iron,
Mood Foods — B vitamins, amino acids and mood-elevating herbs –
herbal teas
Fill You Up Foods — fibre, protein, EFA to suppress appetite
Energy Drinks — increased alertness & performance (caffeine, taurine)
Smart Foods — fortified with specific vitamins, amino acids, omega 3
or herbs
Beauty Foods — antioxidants and collagen as well as skin-improving
vitamins and minerals to combat free radicals
Huetrition — eating as many coloured foods as possible (valuable
sources of phytonutrients
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back then—energy, growth, health

Innovation—AgriFresh
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Innovation—Water
8

World of Food Innovation
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Beverages lead the pack — HYDRATION
with or without calories, fizz or supplemented with functional
ingredients.

10
Turmeric which boasts anti-inflammatory properties is making its way
into new beverages.
Chicken broth—the new craze…but not much support for claim as a
good source of dietary minerals.

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DIGESTIVE HEALTH — Probiotics — Kombucha, kefir
or kraut
+ fermented foods

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flavoured syrups pumped onto foods
DIETARY SUPPLEMENTS — A VARIETY OF FORMATS
chewable gummies, capsules
with or without additional functional ingredients
such as enzymes, added vitamins, minerals or other ingredients.

Innovation—Functional Ingredients
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Snack Bar—Canada Soup—Taiwan Cocoa—USA Formula—Asia, LA Juice—Bangkok
Juice—Canada Whey— USA Probiotic—USA Effer. tablet—USA UniStraw—Singapore
yeast—beta 1,3/1,6 glucan derived from the
cell wall of a proprietary strain of yeast

Innovation—Alcoholic Beverages
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ONTARIO
CANADA
Niagara Falls
wine country

Innovation—Alcoholic Beverages
increase in # of wineries — NIAGARA REGION
huge increase in artisanal micro-breweries
Dillon’s DISTILLERY
fruit spirits
MADD Virgin wine
15

SIAL— CHINA 2016
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76,986 visitors — 2,942 exhibitors

Natural Products Expo West—2015
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70,000 visitors and 2,700 exhibitors

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Innovation in Food Science & Technology
“The Golden Rice Project” http://bcove.me/amqwoftc

Food Innovation — Lifestyle Yesterday
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Food Innovation — Lifestyle Today
20

Food Innovation — Industry Response
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THE VALUE CHAIN
input
production
processing
distribution
consumer
new foods are about
adding VALUE
output
$
$
$$
$

At Retail
22

Food Innovation—Industry
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NEW
OFFERINGS
Existing
offerings
Existing users NEW USERS
Revolutionary
Incremental
Evolutionary
$
$$
$$$
more than
50%-80%
of new
products
fail
NOT
SUSTAINABLE
Arch Deluxe-1996
1989

At Food Service
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Nutrient Delivery Systems - P.O.
P.O. — the Unistraw Delivery System
nanoparticles of various flavours,
nutrients, functional ingredients
that
dissolve
in the
beverage
25

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Nutrient Delivery Systems
N.P.O.
Enteral feeding
TPN
NEW — instrumentation
Use of suppositories

N.P.O. — Transdermal Delivery Systems
passive diffusion — mustard plasters
patches — small, lipophilic, uncharged molecules
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yesterday today

N.P.O. —Transdermal Delivery Systems
disruption of the skin’s outer layer — + chemical enhancers,
ultrasound/iontophoresis
microneedles and electroporation — targets stratum corneum —
macromolecules
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tomorrow

N.P.O. —Nasal mucosa
Vitamin B12 delivered
via nasal spray
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future

Awards — Nutrition/health ??
Good Food Awards - USA
tasty, authentic, responsible
beer, cider, charcuterie, cheese, chocolate, coffee,
confections, honey, pantry, pickles, preserves, spirits, oil and
newest category, preserved fish
SIAL Innovation Awards
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Heritage Ham Trio
assorted chocolates with sorbet / ice cream centers
new benefit: merchandising,
packaging, recipe,
technology, etc.

Coming soon — Watch for…
Vitameter — a Canadian innovation
NEW tool to monitor nutritional status
vitamin D, iron (ferritin)
measures deficiency & TOXICITY
More info: www.vitameter.org
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MANAGING IT ALL !
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Innovation Intelligence
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Innovation intelligence
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Intelligence —Voice of Dietitians
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I will continue researching & reporting
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www.nufoodsinternational.com

Coming Soon—nufoodsinternational.com
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New web platform

Book your Conference, Seminar, Workshop
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CLAIRE C CRONIER, Principal, Senior Advisor, MBA, MSc, RD
“What did you buy?” asked Claire when her father entered the house with several grocery bags after
shopping at the newly opened Shoppers City in Ottawa East. You see, it’s 1962 and until then, all foods
were bought at the Village General Store and at the butcher shop. Milk and bread were home delivered.
Claire remembers how exciting it was to discover so many new foods as she helped to put away the
groceries that her father brought home.
Today, Claire wants to share that excitement as part of her business venture that aims to help:
o food companies become successful by providing them intelligence on innovative food solutions,
o food professionals learn about innovative products and practices from around the world so they can
better counsel their audiences about new choices,
Get the latest on...
World Food Innovation Trends
Preventing & Managing Diseases: New Foods/Ingredients
web-workinars TM
workshops
2016
seminars, conferences
Consumer Insights on Food Innovation
Food & Beauty Innovation
Food Retail & Foodservice Innovation
forinnovationintelligenceoneverythingfood
New Roles & Opportunities for Food,
Culinary & Nutrition Professionals
Need help with Curriculum…Ask us!

Contact me
Claire Cronier, MBA, MSc, RD
Niagara-on-the-Lake, Ontario, Canada
clairec@nufoodsinternational.com
416-388-2228
Skype: clairecc1002
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World Food Innovation- dream or nightmare? IDC-2016

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