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Creates more positive customer perceptions Creates a good brand image Advertising for the event creates awareness for the brand Form of public Relations
“Not Only brings beauty to doors, but opens them” They consider themselves “the company for women” Avon is a makeup company aimed towards middle aged women People affected by breast cancer can make up a large portion of Avons market Avon prides itself in empowering women
1. Comercials Simple Show women at the event 2. Celebrity Supporters Eg: Reese Witherspoon 3.Word Of Mouth Individuals fundraise to take part 4. Online •Website •FB •Youtube
Increased awareness of the cause Improved brand image and associations Positive publicity More recognisable Opportunity for product range Their main goal is to help women and not to drive profits Avon is able to recuperate the costs with their increased sales Benefits;
Avon presentation

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Avon presentation

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  • 3. Creates more positive customer perceptions Creates a good brand image Advertising for the event creates awareness for the brand Form of public Relations
  • 4. “Not Only brings beauty to doors, but opens them” They consider themselves “the company for women” Avon is a makeup company aimed towards middle aged women People affected by breast cancer can make up a large portion of Avons market Avon prides itself in empowering women
  • 5. 1. Comercials Simple Show women at the event 2. Celebrity Supporters Eg: Reese Witherspoon 3.Word Of Mouth Individuals fundraise to take part 4. Online •Website •FB •Youtube
  • 6. Increased awareness of the cause Improved brand image and associations Positive publicity More recognisable Opportunity for product range Their main goal is to help women and not to drive profits Avon is able to recuperate the costs with their increased sales Benefits;