1. To make the UK the most
digitally capable nation

3. • We lead on Digital Skills
• Strong relationship with Govt
• Excellent partnerships
• Influence new funding routes
• A safe non competitive environment
• Deep levels of expertise
• Excellent range of assets
• Ability to drive collaboration
• Raise £1.2m per year from industry
• 12 full time staff
• Have 8 Founding partners
• Over 400 local partners
• 5 x Government depts
• Over 15,000 digital champions
• £20m of funding raised

4. Our digital skills charter
1
2
COMMUNICATE
FIND THINGS
SHARE
Send and
receive
emails
Use a search
engine and
browse
Transact
With
personal
information
4
3
KEEP SAFE ONLINE
These Basic Online Skills have been developed by Go ON UK with the help of key academics from
LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.

5. Basic online skills: Age profile
65+
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Population
size
55-64
20%
45-54
35-44
25-34
15-24
11%
14%
14%
b
19%
a
53%
17%
17%
16%
19%b
16%
19%b
16%
19%b
UK
Have basicaonline skills*
51.4m
40.4m
10%
8%
7%
6%
Do not have basic online skills**
b
11.0m
*Based on whether current Users do/could do ALL four basic online tasks + Lapsed users who used to do/could do ALL four basic online tasks
**Based on Current & Lapsed users who don’t do/could not do ALL four basic online tasks (they maybe be able to do 1-3 tasks) + Proxy users
(excl duplication with Lapsed users) + Never used/No Proxy
Source: Ipsos MORI BBC Digital Capabilities Update, 6th- 15th September 2013 Sample size of all respondents: 2,083
a/b- significant difference (5% risk level)

6. Inspire the
journey
Advanced
Users
 GDP +’ve
 Job Creation
 IP
 Collaboration
 International
Broad Users
 Job Skills
 Mobile
 Social
 Trading
 Engaging
Narrow Users
 Communicate
 Search
 Share
 Stay safe
Offline
-£££
-££
-£
Basic
digital
skills
+££££

7. Case study: Liverpool 2011-12
Measurement
Partnerships
• 55% reduction over
over 18 months of
people who had never
gone online
• 80 local partners
supported campaign
• Each partner promoted a
specific targeted message
that was appropriate &
meaningful to local
people & business
Digital champions
• 1,500 digital champions
recruited and supported
by local partners (BBC
National Give An Hour
campaign)