An explaination of co-creation methodology used in CITADEL H2020 project.

1. Empowering Citizens to Transform
European Public Administrations
CITADEL Co-Creation Methodology
Marisa Escalante (TECNALIA)
GA, 5th June

2. Overview
Characteristics:
• Holistic
• Process Driven
• Customizable
Structure
 Phase: highest abstraction level of
the different steps the
methodology will consist of.
 Ideation and research
 Concept and Design
 Development and implementation
 Production and maintenance
 Activity: Each phase is composed
of several activities. This is the
finest-grained activity that needs
to be performed
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Title Environmental Analysis
Activity description
Predecessors / Successors Activities
Input documentation / artefacts Mandatory
Optional
Output documentation / artefacts Mandatory
Optional
Roles
Supporting techniques
Supporting tools and material

3. Phase I: Ideation and research
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Understand which the real needs of citizens are and analyse
how these needs could be faced by the PA in terms of Digital
Public services.

4. Phase I: Ideation and research
 Identification of Needs
 Input: DIGIMAT Recommendation; KPI Report information
 Output: First list of the identified needs
 Roles: PA analysts.
 Techniques Focus Group, Survey, Design Principles
 Tools: Digimat, KPI report, CITADEL User assessment analysis
 Prioritise the citizens´ needs
 Input: List of needs identified, Feedback from citizens
 Output: List of the needs prioritised
 Roles: PA analysts, PA manager, Citizen (Optional).
 Techniques: Focus Group with citizens, Survey, Needs Analysis
 Tools: Brainstorm, Card Sort, Issues cards, KPI report, User assessment analysis
 Analyse potential users
 Input: Needs to be solved
 Output: Audience
 Roles: PA analysts, PA manager
 Techniques : Probes, Define Your Audience, Personas
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5. Phase I: Ideation and research
 Launch the challenge to address Citizens´ need
 Input: Needs
 Output: Challenge to be solved, evaluation criteria, Optional:
Innovation Platform up and running
 Roles: PAs
 Techniques :Design challenge, How-might-we
 Tools: WeLive platform, Innovation Support Platform, Idea Dashboard
 Creation and selection of the ideas to solve the challenges.
 Input: Challenges and Evaluation criteria
 Output: Idea or ideas that solve the challenge
 Roles: Groups of involved citizens and PA
 Techniques: Brainstorming, Interviews, 101 Method, FocusGroup
 Tools: WeLive platform, Innovation Support Platform, Idea Dashboard
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6. Phase II: Concept and Design
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To focus and further work on the needs decided.
To define the trajectory, to conceptualise potential solutions,
and experiment with them before they are being developed and
implemented.

7.  Environmental Analysis
 Input: Explicit challenge to work on. Target Audience Analysis
 Output: Environmental Analysis, Next Steps, Optional: Stakeholders to
include and possible recruiting channels for subsequent activities.
 Roles: PAs
 Techniques: Brainstorming
 Tools: PESTEL
 Define your Co-creation Trajectory.
 Input: Environmental Analysis
 Output: Panel Matrix
 Roles: PAs
 Techniques: Design brief
 Tools: Design Brief Template, Panel Circle, Panel Matrix, Community
Canvas
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Phase II: Concept and Design

8.  Recruit Participants
 Input: Panel Matrix info
 Output: Follow-up on all recruiting and engagement activities with the panel matrix.
 Roles: PAs and Citizens
 Techniques:
 Tools: Panel Matrix, Panel Circle, Community Canvas
 Conceptualise.
 Input: Filled Panel Matrix, Design Brief
 Output: Co-creation workshop report, Report on all your activities and outcomes, Customer Journey Map,
Personas, Scenarios
 Roles: PAs and Citizens
 Techniques: Customer Journey, Persona, scenarios, Co-creation workshop
 Tools: Customer Journey Map Template, Persona Template, Co-creation workshop preparation guidelines
 Experiment
 Input: Panel Matrix, concepts and concrete ideas from previous activity
 Output: Prototypes, Mock-ups
 Roles: PAs and Citizens
 Techniques: Prototyping, Mock-ups, MVP
 Tools: Prototype Testing Plan, Tree Testing, Interaction Requirements
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Phase II: Concept and Design

9. Example of Technique
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