Gartner predicted that 2013 will be the year that mobile phones overtake PCs as the most common Web access device worldwide. Savvy marketers know that to attract and engage audiences today, they need to come to grips with mobile. But many struggle creating and executing a mobile strategy, focusing on mobile-only tactics that can be challenging, resource intensive, and costly. But there is a better way. In these slides, you will learn some key tips and best practices for creating effective marketing campaigns that work regardless of device – helping you attract and engage prospects and customers whether they be on desktop, tablet, or mobile devices. These slides are from Natalia Dykyj, Director of Product Management at Vocus and were presented at the MoDevEast Conference. Learn more about mobile marketing in this free Vocus webinar: http://bit.ly/1a2x4Qf

1. Mobile-ready
Marketing Campaigns
Natalia Dykyj
Director, Product Management
Vocus

2. Image by Dangermain, Creative Commons

3. Search Marketing

5. 61%
Search on their
smartphones every day

6. More than half of mobile consumers
want to purchase within an hour
55%
Of consumers using mobile
to research want to
purchase within the hour
83%
Want to purchase
within a day
Google/Nielsen Mobile Path to Purchase custom study. Nov 2013

7. Local search is growing exponentially –
about 50% every year
US Local Mobile vs Desktop Search Volume, 2011-2016
120.0
Mobile
Desktop
113.4
100.0
Billions
84.0
77.1
80.0
85.6
85.9
69.2
61.6
60.0
54.9
63.7
46.0
40.0
30.7
20.0
19.7
0.0
2011
BIA/Kelsey “Annual U.S. Local Media Forecast 2011-2016”
2012
2013
2014
2015
2016

10. Mobile Local Search tips
•
•
•
•
Use an aggregator
Phone numbers
Images
Encourage customer
reviews

11. Publicity

14. Overall
News

17. Content Marketing

22. Responsive Emails

28. Responsive Landing Pages

29. Why wouldn’t I send traffic to my website?
96% of first time visitors are not ready to
purchase – websites offer too many options
v.
One call to action = greatly increased likelihood
of conversion

37. Calls to action

38. Your takeaways…
and Thanks!
www.vocus.com