SEO has evolved. Online communicators now lead the way for companies to get found. Learn how smart Google is getting and find out what makes great content and how to optimize it to get found. Li

1. @lisagerber#demand13 @lisagerber
The New SEO of Content
Lisa Gerber
Big Leap Creative
@lisagerber
Friday, June 21, 13

2. @lisagerber#demand13 @lisagerber#demandsuccess @lisagerber
Jackson
Friday, June 21, 13

3. @lisagerber#demand13 @lisagerber
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What did we learn?
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1. real people with real problems
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2. Google is getting smarter
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3. Good SEO
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Content:
owned, earned
OptimizationSocial
The New SEO
of Content
The Future of Search :: Semantic Search
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marketing
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Today’s agenda
1. Awesome content
2. Optimize it to get found
3. Get social
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Compelling content?!?!
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1. Share or solve;
don t shill
Content Marketing Rules,
Ann Handley and C.C.Chapman
Friday, June 21, 13

13. @lisagerber#demand13 @lisagerber
Be real
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14. #demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13

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Solve problems
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Friday, June 21, 13

17. #demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13

18. @lisagerber#demand13 @lisagerber
Friday, June 21, 13

19. @lisagerber#demand13 @lisagerber
Friday, June 21, 13

20. #demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13

21. @lisagerber#demand13 @lisagerber
Friday, June 21, 13

22. #demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13

23. @lisagerber#demand13 @lisagerber
Friday, June 21, 13

24. #demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13

25. @lisagerber#demand13 @lisagerber
Friday, June 21, 13

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optimize your content
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Keywords
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Google Keyword Tool
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On-page SEO
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Meta tags
Description
Title
URL
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Alt text
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Heading (H1 or H2 tag)
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help the bots help you moz.com
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off-page :: media and blogger outreach
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Backlinks for SEO
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Guest blogging and by-lined articles
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anchor text link
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http://blog.kissmetrics.com/google-authorship/
google authorship
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social search
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According to Nielsen Research 92% of consumers
worldwide trust recommendations from friends and
family more than any form of advertising.
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1. build community
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2. claim local pages
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3. get reviews
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How you’ll measure it
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Resources
• Andy Crestodina
• Sean McGinnis
• The Sales Lion
• Moz.com
• Opensiteexplorer.org
Friday, June 21, 13

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Thank You
Lisa Gerber
Big Leap Creative Integrated Communications
•www.bigleapcreative.com/blog
•lisa@bigleapcreative.com
•@lisagerber
•Slideshare: www.slideshare.com/lisagerber
Friday, June 21, 13