Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM LinkedIn used to be “the other social network.” Suddenly, it’s a huge online marketing opportunity. Unlock the new tools for LinkedIn marketing success with Christopher S. Penn, VP of marketing technologies at SHIFT Communications. Download the full webinar replay to learn how to build your brand, increase your leads and get ahead of competitors. Learn to leverage LinkedIn for seven key business benefits, including: Leads - Learn the secret for 1,819% growth at 73% less cost for lead acquisition! Content - Target readers effectively with job-based segmentation. Strategy - Use LinkedIn for free competitive research. About the Speaker: Christopher S. Penn is VP of marketing technologies at SHIFT Communications. He also serves as the lead subject matter expert and professor of advanced social media at the University of San Francisco. In 2012 and 2013, Forbes named Chris to its Top 50 Most Influential People in Social Media and Digital Marketing. Marketo named him one of the Top Marketing Illuminators and commemorated a light on the San Francisco Bay Bridge in his honor. Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM

1. LinkedIn for Brands and
Businesses
With Christopher S. Penn

2. LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

3. Who?

4. Who?

5. Hashtag
#linkbiz
#vocuswebinar

6. Why LinkedIn?
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

7. #LinkBiz
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@Vocus
@SHIFTcomm

8. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
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@Vocus
@SHIFTcomm

9. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

10. Do not be shy. It’s
a professional
network.
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@Vocus
@SHIFTcomm

11. #LinkBiz
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@SHIFTcomm

12. #LinkBiz
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13. ifttt.com
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14. PrepPrep CompanyCompany
GroupGroup IntelIntel
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MeasurementMeasurement
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@SHIFTcomm

15. Company ProfileCompany Profile
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16. Products & ServicesProducts & Services
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17. Adding Products & ServicesAdding Products & Services
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@SHIFTcomm

18. Multiple AudiencesMultiple Audiences
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19. Social PluginsSocial Plugins
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@SHIFTcomm

20. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
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@Vocus
@SHIFTcomm

21. Join appropriate
groups.
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@SHIFTcomm

22. #LinkBiz
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@SHIFTcomm

23. Power networking:
start your own.
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@Vocus
@SHIFTcomm

24. Most groups are filled with
self promotional spam
Most groups are filled with
self promotional spam
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@SHIFTcomm

25. Banhammer the spammerBanhammer the spammer
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26. #LinkBiz
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@SHIFTcomm

27. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
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@SHIFTcomm

28. Research openly
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@SHIFTcomm

29. #LinkBiz
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30. Know what’s going onKnow what’s going on
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@SHIFTcomm

31. Customize your newsfeedCustomize your newsfeed
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@SHIFTcomm

32. PrepPrep CompanyCompany
GroupGroup IntelIntel
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MeasurementMeasurement
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33. Company Social PostingsCompany Social Postings
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@SHIFTcomm

34. Highly Targeted UpdatesHighly Targeted Updates
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@SHIFTcomm

35. When to post?When to post?
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@Vocus
@SHIFTcomm

36. Metcalfe’s Law
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@SHIFTcomm

37. Powering the
Corporate Network
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@SHIFTcomm

38. Ask.
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@SHIFTcomm

39. #LinkBiz
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@SHIFTcomm

40. #LinkBiz
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@SHIFTcomm

41. Be helpful.
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@SHIFTcomm

42. #LinkBiz
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@SHIFTcomm

43. Mobilize your team!Mobilize your team!
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@SHIFTcomm

44. Feed Your Network
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@SHIFTcomm

45. #LinkBiz
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@Vocus
@SHIFTcomm

46. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

47. Buy your eyeballs
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#VocusWebinar
@Vocus
@SHIFTcomm

48. PPC Self Serve
Sponsored Posts
Media Buys
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@Vocus
@SHIFTcomm

49. PPC Self Serve
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

50. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

51. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

52. #LinkBiz
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@SHIFTcomm

53. #LinkBiz
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@SHIFTcomm

54. Sponsored Posts
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@SHIFTcomm

55. #LinkBiz
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56. #LinkBiz
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@Vocus
@SHIFTcomm

57. #LinkBiz
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@Vocus
@SHIFTcomm

58. Media Buys
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

59. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

60. PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

61. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

62. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

63. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

64. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

65. #LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm

66. Hashtag
#linkbiz
#vocuswebinar
Q&A

67. SHIFT
Happens
www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe
SHIFT
happens

68. Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800

69. Thanks for attending!
#VocusWebinar #LinkBiz
@Vocus @SHIFTcomm

70. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to
help businesses attract, engage and retain customers. Vocus software is used
by more than 120,000 organizations worldwide and is available in seven
languages. Vocus is based in Beltsville, MD with offices in North America,
Europe and Asia. For further information, please visit http://www.vocus.com or
call (800) 345-5572
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact