Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM Ninety percent of brand conversations occur offline, away from your digital channels. How can your brand be a part of them? Spike Jones will turbocharge your online word of mouth so you can make a huge offline splash. Energize your customers, create outspoken evangelists and watch your brand grow. Watch the full webinar replay to: Amplify your customers' passion by creating influence. Cultivate brand ambassadors by fostering a true community. See real examples from brands like Chevy, Fiskars and Best Buy. About the Speaker: Spike Jones specializes in word of mouth marketing as group director of engagement at WCG. Previously, he was the senior vice president of customer experience at Fleishman-Hillard International Communications, and worked at the identity company Brains on Fire, where he co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.” Spike has worked with many notable clients, including USAA, AT&T, General Motors, BMW and Best Buy. Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM

1. Ignite Your Word of Mouth!
With Spike Jones

2. This is a talk about
Word of Mouth stuff
Spike Jones
Group Director, Engagement
sjones@wcgworld.com
WCG

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4. in real life
you talked to people
on social media
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8. 90% of word of mouth
happens offline
70% FACE-TO-FACE
19% PHONE
4% EMAIL
3% IM OR TEXT MESSAGE
1% CHATROOM OR BLOG
3% OTHER
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9. Poll: How many brands have you mentioned?
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10. Poll: How many brands have you mentioned?
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11. Social Media
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13. But it’s all
word of mouth.
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16. We want some of that
TWITTER.
How about some
FACEBOOK, too?
Oh, and “LIKES.” We
want lots and lots of
LIKES.
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17. What‘choo
talkin ‘bout
Willis?
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18. Bringing
community
back.
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19. Neighbor
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20. Neighborly
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22. Truths about
word of mouth
marketing*
*may be counterintuitive
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23. It is not,
or will ever be,
about your product.1
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24. Your product
is the conduit
(Solve for excited kitty.)
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29. 2Don’t seek out
influence.
Create it.
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30. Poll: Ambassador and Advocate
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar

31. Poll: Ambassador and Advocate
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32. (Insert influencer
debate here.)
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33. vs.
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35. Google it:
“Chevy Ignites.”
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36. Influence
can be
created.
Passion
cannot.
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37. Your community
is not
for everybody.3
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40. Poll: Personal Relationships
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar

41. Poll: Personal Relationships
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43. Find your
rallying cry.4
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46. REMEMBER
THE
ALAMO
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48. Everybody wants
to be a part of something
bigger than themselves.
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52. Think about
content (& distribution)
differently.
5
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53. Why do people
share?
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54. Online
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55. “I’m kind of a big deal
on a fairly irrelevant
social media site that
falsely inflates my
ego.”
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56. ego
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58. “Just talking about
ourselves triggers reward
mechanisms in our
brain.”
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59. “When people pay
attention to what we
say, it feels even
better.”
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68. Google it:
“On Brands and
Word of Mouth.”
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75. Spike Jones
wcgworld.com
askspike.com
sjones@wcgworld.com
twitter: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar

76. Thanks for attending!
#VocusWebinar @vocus

77. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to
help businesses attract, engage and retain customers. Vocus software is used
by more than 120,000 organizations worldwide and is available in seven
languages. Vocus is based in Beltsville, MD with offices in North America,
Europe and Asia. For further information, please visit http://www.vocus.com or
call (800) 345-5572
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