Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.

1. Learn the Tools and Tactics to Unlock Instagram’s
Potential for Your Brand
Build Your Brand
with Instagram

2. Meet Jenn Herman
• Social Media Blogger
• Social Media Speaker
• Trainer & Consultant
• Instagram Expert
www.jennstrends.com
@jenns_trends
2

3. Why Should You Be On Instagram?
• The fastest growing social media platform
• More active users than Twitter
• It’s not just for the “kids”
• Not going away any time soon
• Best engagement rates on social media
• Community development
• It’s FUN!
3

4. What You’re Going to Learn
• Setting up your Instagram account for
success
• Promoting your business on Instagram
• Connecting with your audience
• Hashtag strategies
• Instagram ads
4

5. Setting Up Your Instagram
Account for Success
5

6. Formatting Your Instagram Bio
• 5 Key Areas in Your Bio
– Profile Photo
– Name & Username
– Bio Description
– URL
– Public Profile
6

7. Formatting Your Instagram Bio
7

8. Promoting Your Business on
Instagram with Quality Content
8

9. Types of Content to Share
• Products or services
• Offers and promotions
• Behind-the-scenes
• Tips or tutorials
• Greetings or messages
• Contests or giveaways
• Instagram EXCLUSIVE content!
9

10. Creating Quality Photos
• Use “organic” or “native” style images
– Not so “magazine” or “studio” style
– Puts the viewer in the scene
10

11. Creating Quality Photos
• Unique Content that Stands Out in the
Feed
– High Resolution
– Unique Perspectives
– Evokes Emotions
11

12. Creating Quality Videos
• Videos can only be 15 seconds
• Pick a great cover photo for the feed
• Create fresh new Instagram exclusive
videos
• Repurpose existing video content
12

13. Creating Quality Captions
• Be descriptive
• Not too short, not too
long
• Take the photo/video
“story” that much
further
13

14. Creating Quality Captions
• Be descriptive
• Not too short, not too
long
• Take the photo/video
“story” that much
further
14

15. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
15

16. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
16

17. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
17

18. Connecting with Your Audience
on Instagram
18

19. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
19
@gopro

20. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
20
@burberry

21. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
21
@chobani

22. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
22

23. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
23

24. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
24

25. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
25

26. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
26

27. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
27

28. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase community
involvement
28

29. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase community
involvement
29

30. Connecting with Your Story
• Connect with your audience by telling your
company story
– How your company started
– How your company has evolved
– How your company is growing
– Use trends like #TBT to share memories
30

31. Connecting with Your Story
31

32. Connecting with Your Story
32

33. Implementing an Effective
Hashtag Strategy
33

34. Why Use Hashtags
• Significantly increase the reach of your
posts
• Help your target audience find you
• Create a custom hashtag gallery around
your content
34

35. How to Use Hashtags
• Use RELEVANT hashtags
• Use industry related hashtags
• An average of 5-10 hashtags per post
• Combine popular, moderately popular, less
popular, and custom hashtags
• Don’t hashjack
• Captions vs. comments
35

36. Understanding Instagram’s
Ad Platform
36

37. Instagram Ads for Everyone
• No longer just for the
“big” brands
• Ad budgets will be
more affordable
• Operate through
Facebook Ads
Manager
• Still in the “roll out”
phase
37

38. Instagram Ads for Everyone
• Photo ads
• Video ads
• Carousel ads
38

39. Carousel Ads
39

40. Using Instagram Ads
• Keep them “organic” and true to Instagram
• Reach new ideal audiences
– Use the targeting features strategically
• Don’t rely on ads
• Clickable action buttons
– Shop Now, Learn More, Sign Up
• Users can provide feedback
40

41. There’s Always So
Much More…
41

42. How to Get it!
• www.jennstrends.com
• @jenns_trends – Instagram and Twitter
• Facbook.com/jennstrendsonline
• jenn@jennstrends.com
42

43. Let’s Answer Your Questions!
43