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10 Steps to Content Marketing Success

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Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.

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10 Steps to Content Marketing Success

  1. 10 Steps to Content Marketing Success Joe Pulizzi
  2. @juntajoe #Demand13
  3. @juntajoe #Demand13
  4. @juntajoe #Demand13 Search Engine Optimization Lead Generation Social Media STORYTELLING
  5. @juntajoe #Demand13 Example of trying…
  6. @juntajoe #Demand13
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  9. @juntajoe #Demand13 I see the future and it is ____________
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  14. @juntajoe #Demand13 Red Bull – The Media Co.
  15. @juntajoe #Demand13 Show Me the Research!
  16. @juntajoe #Demand13 http://bitly.com/cm-research
  17. @juntajoe #Demand13 http://bitly.com/cm-research
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  20. @juntajoe #Demand13 54%Increasing http://bitly.com/cm-research
  21. @juntajoe #Demand13 Why Are We Here? Just 36% believe their content marketing is effective
  22. @juntajoe #Demand13 Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
  23. @juntajoe #Demand13 THE PROBLEM WITH WHAT?
  24. @juntajoe #Demand13
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  28. @juntajoe #Demand13 WHY?
  29. @juntajoe #Demand13 Questions?
  30. @juntajoe #Demand13 Find Your Why
  31. @juntajoe #Demand13
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  40. @juntajoe #Demand13 Create a Content Marketing Mission
  41. @juntajoe #Demand13 Why?
  42. @juntajoe #Demand13 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
  43. @juntajoe #Demand13 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  44. @juntajoe #Demand13 Develop Your Audience/Buyer Personas
  45. @juntajoe #Demand13 @juntajoe One Buyer Persona For Every Group • Job title, Vertical, Power in organization • Different products or services? • It’s the WHO you are marketing to Developing Buyer Personas
  46. @juntajoe #Demand13 @juntajoe Jeremy • Mid 30’s – Coffee lover • Works at a bank • Responds to email; phone not so much. • Frustrated because his company is growing too fast to keep up with support • Sales USP: Enable Jeremy to be 25% more effective! • Personal UVP: Give me more time to be me!! Jeremy Our IT Buyer
  47. @juntajoe #Demand13 @juntajoe Put your Journalist or Storyteller hat on: • WHO is the persona… emotionally attached • WHAT does she do? What does his day look like? • WHERE is the gap in his needs/wants? • WHEN does he need to close this gap? • WHY does he care about the product us? Buyer Persona Profiles
  48. @juntajoe #Demand13 Get Your Content on the Same Page in the Company
  49. @juntajoe #Demand13 Social Media Public Relations Marketing Email Mobile Search
  50. @juntajoe #Demand13 Plan to Repurpose Up Front, Not After
  51. @juntajoe #Demand13 Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
  52. @juntajoe #Demand13 Bring In the Influencers
  53. @juntajoe #Demand13
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  56. @juntajoe #Demand13 Focus on Subscription
  57. @juntajoe #Demand13
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  59. @juntajoe #Demand13 Use Social Media 4-1-1
  60. @juntajoe #Demand13 61 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
  61. @juntajoe #Demand13
  62. @juntajoe #Demand13 Give Content Gifts
  63. @juntajoe #Demand13
  64. @juntajoe #Demand13 Leverage SlideShare
  65. @juntajoe #Demand13 66 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
  66. @juntajoe #Demand13 67 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
  67. @juntajoe #Demand13 68 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
  68. @juntajoe #Demand13 Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. - Mario Andretti http://taylordowns.com
  69. @juntajoe #Demand13
  70. @juntajoe #Demand13 Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Sept. 9-11, 2013 CLEVELAND, OH Available Now on Pre-Order

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