IP/MPLS is growing. Higher quality and bit-rates are now feasible--enabling SPs to re-engage and compete. To view the complete presentation, please visit www.ciscoknowledgenetwork.com

1. Introduction to IP
Contribution
Lotte Kaae Ferraro overgal@cisco.com
Sales Business Development Manager
SP Video Infrastructure
Cisco CKN - November 3rd, 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Status: …entering IP wave
• IP/ MPLS growing
• Higher quality / bit-rates now
feasible – enabling Service
Providers to re-engage and Broadcast
Center
compete Event site
Event site
• New codec formats enabling Radio/
Satellite links
higher compression efficiency Full IP
SDH/ ATM
Networks
Multiservice
– providing motivation for WDM/DWDM
Network
Main
system renewals Studio Darkfiber
Life event site
IP-Data
• Demand for consolidated
termination points increasing;
to improve efficiency and ease Stadion site Regional
of operation Studio
• Network convergens
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3. Video
Stream
Bandwidth
Studio to Studio;
Broadcaster to Broadcaster Content owner to provider
Provider to subscriber i.e.
Uncompressed, Lossless Compressed Cable TV & IPTV
Very High bit-rate stream: SD Low/moderate bit-rate stream Compressed
(270Mbps), HD (1.5-3Gbps) ~ same as secondary dist
Low bit-rate stream: SD (3-
P-to-P and P2MP P-to-P and P2MP 4Mbps mpeg2, 2-3Mbps
(unicast and multicast) (unicast and multicast) mpeg4), HD (16-20Mbps
MPLS & IP technology MPLS & IP technology mpeg2, 8-10Mpbs mpeg4)
P-to-P for VOD (unicast) &
P2MP for IPTV (multicast)
Contribution
MPLS & IP technology
Primary
Distribution
Secondary
Distribution
# of end points
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4. • Exchange of content between
Inter-broadcaster different international
broadcasters and content
Broadcaster A
Core IP
Network
Broadcaster B
providers
US UK
• Moving content between
regional studios belonging to
Inter-studio
the main broadcaster location
Fixed locations
Core IP
Broadcaster A
Regional site
Network
Broadcaster A Mainly linear (real-time) today,
Main site
increasing use of file-based
delivery
Broadcaster A
Regional site
Permanent or scheduled
connections
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5. Satellite News Gathering
• Bringing video & audio content
from remote locations back to a
studio
• Local news trucks & vans;
Eventsite B
Eventsite A
Special permanent locations
(e.g. Parliament; sport facilities) Broadcaster site
• International events and shows
(e.g. sports, concerts) Eventsite D
Fixed or temporary locations
Eventsite A
Core IP
Mainly linear (real-time) Network
Mainly scheduled connections
Eventsite B
Outside Broadcast Eventsite C
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6. • Simple: no unnecessary convolutions
• Scalable: Solution accommodates
current and future capacity needs NMS
• Versatile: multi-service, multi-
interface Cisco Audio/
Video
• Quality guaranteed: Very high Devices
service availability, zero packet
loss
• Manageable: Management Cisco IP Network
systems have the look-and-
feel of broadcasters workflows
and operations
• Profitable: Cost efficient, Cisco Optical Network
accurately respond and
anticipate to market needs
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Are you planning to deploy an IP Contribution network?
 Yes
 No
 We’re already in the process of deployment
 We already have an IP Contribution network
 We’re looking how to operate IP migration of a
legacy network
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8. www.ciscoknowledgenetwork.com
© © 2010 Cisco and/or its affiliates. All rights reserved.
2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8