Next Generation Service Station

1. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Next Generation
Service Station
Mohamed Babikir
Business Development Manager
EMEAR Oil&Gas Vertical

2. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
§ Total visibility and consistency of
operations across all your service station
outlets
§ Enables a transformation of services and
value-add opportunities, with direct
impact on the bottom line
Driving a transformation of retail fuel
services
Cisco’s Next Generation Service Station

3. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
The challenge
§ How can I create differentiation in a commodity market?
§ How can I reduce costs, increase customer loyalty and create
consistent processes in all outlets?

4. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Cisco’s Next Generation Service Station
§ Standardized IP-based solutions in all service outlets
§ Simplified voice and network communications to all locations
§ Ability to add new capabilities easily without requiring additional
infrastructure

5. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Benefits to you
§ Consistent back-office and front-
office processes
§ Compliance with PCI standards for
credit-card security
§ Reduced wastage, improved
inventory management
§ Enables new services to build
incremental revenue
§ Gain market intelligence for targeted
campaigns
§ Increased customer loyalty
Reduced costs + increased revenue = A better bottom line

6. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Benefits to your staff
§ Increased reliability of on-site
systems
§ Remote support and management of
communications
§ Ease of communications to HQ and
all other sites
§ Easier inventory management
§ Improved personal safety
§ Availability of online training
§ A better customer experience

7. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Benefits to your customer
§ Customers want a fast, convenient and
inviting experience
§ Customers expect additional services
- Fuel
- Food
- Groceries
- ATM
- Wireless connectivity
- Maintenance
§ Cisco’s Next Generation Service Station
helps you deliver a better customer
experience and build customer loyalty,
leading to increased revenue

8. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
“The goal is that the store is always up”* at a
major US Service Station operator
§ Business Challenge
§ Provide visibility and consistency
of operations across 1500 service
stations
§ Avoid costly upgrades to legacy
POS (point of sale) systems by
integrating into IP network
§ Solution
§ Deploy an IP-based network
connecting all retail locations, plus
corporate HQ, suppliers, logistics
centres, etc
§ Network carries inventory and fuel
data, voice-over-IP phone calls
and credit transactions
§ Benefits
§ Reduced average number of phone
lines per store from 8 to 4, saving
$2.5M per year
§ Eliminated outsourced point of sale
help desk
§ Eliminated shared modem pools and
analogue lines
§ Eliminated inter-company call costs
§ Reduced “click-charges” by 1/3
§ Allowed real-time credit approvals,
thus reducing credit risk
§ Increased inventory turns on high
margin products
§ Reduced average transaction time per
customer from 33 sec. to 3 sec.* Director of Retail Systems

9. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
“Our network infrastructure from Cisco is a
productivity enhancer. We’ve gained the
agility to quickly bring to market new
products and services that our customers
want – and at the same time lowered our
costs.”
Director of Retail Systems
Major US Refinery & Service Station Operator

10. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Drive your own transformation!
§ Cisco can….
– Engage with your retail team and infrastructure organization to
assess your needs.
– Define a solution that meets your needs.
– Help you build a business case and pilot plan.
– Work with you every step of the way, from initiation through final
delivery.
§ We are ready. How can we help?

11. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Next steps
Develop Solution &
Architecture
Build business case
Current
Architecture
Assessment
Technical/
Solution
Workshop
Identify Savings
Opportunities
Pilots or POC
Current Operational
Assessment
Define technology
scope and functionality

12. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

13. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Glossary

14. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Building the business case
§ Improved visibility and reporting across all operations
§ Improved productivity through consistent systems, consistent training
§ Allows a more efficient organization – managers can easily supervise
multiple locations.
§ Increased revenue – rapidly deploy targeted marketing across all outlets
or to just a specific subset
§ Reduced fuel loss and better inventory management – through faster,
more complete credit authorization, license plate recognition, etc
§ Reduced freight costs through better logistics – deliveries optimized to
match demand. Don’t run dry; don’t waste deliveries.
§ Reduced communication and infrastructure costs – calls between all sites
at zero cost, and reduced need for external phone lines.
§ Increased security for staff and inventory – through video surveillance,
rapid alerts, real time monitoring, RFID tags, panic buttons

15. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Deliver and scale your solution
§ Cisco works with partners who can deliver an overall solution to
meet your specific needs
§ Your solution may range from a unified network and
communications package to a fully-fledged business process
and application upgrade
§ Start with a pilot to prove the value – and then scale out to cover
their entire network of service stations
§ Cisco and its partners have a proven capability to scale and
deploy rapidly and successfully, from hundreds to thousands of
sites

16. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Glossary

17. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Building the business case
§ Improved visibility and reporting across all operations
§ Improved productivity through consistent systems, consistent training
§ Allows a more efficient organization – managers can easily supervise
multiple locations.
§ Increased revenue – rapidly deploy targeted marketing across all outlets
or to just a specific subset
§ Reduced fuel loss and better inventory management – through faster,
more complete credit authorization, license plate recognition, etc
§ Reduced freight costs through better logistics – deliveries optimized to
match demand. Don’t run dry; don’t waste deliveries.
§ Reduced communication and infrastructure costs – calls between all sites
at zero cost, and reduced need for external phone lines.
§ Increased security for staff and inventory – through video surveillance,
rapid alerts, real time monitoring, RFID tags, panic buttons

18. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Deliver and scale your solution
§ Cisco works with partners who can deliver an overall solution to
meet your specific needs
§ Your solution may range from a unified network and
communications package to a fully-fledged business process
and application upgrade
§ Start with a pilot to prove the value – and then scale out to cover
their entire network of service stations
§ Cisco and its partners have a proven capability to scale and
deploy rapidly and successfully, from hundreds to thousands of
sites

19. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Return on Investment
§ Cisco has a number of case
studies that we can share with you
§ One customer, with a chain of 1500
service stations, covered the cost
of equipment for their entire chain
in a little over a year

20. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Cisco’s Next Generation Service Station:
What it means for your business
Retail
Inventory &
Stock
OrderingCentralized
Physical
Security
IP-enabled
CCTV
RFID Inventory Management
Fuel
Logistics
Corporate
Communications
Vehicle Plate
Recognition

21. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Public Voice
Communications
In-Store
Advertising
Internet Kiosk:
Data, Voice,
Music and
Video
WiFi Hotspot:
Public Internet
Access
Credit Card
Authorization
Loyalty system
Cisco’s Next Generation Service Station:
What it means for your customers