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1. Use Case: Managed Enterprise Wi-Fi Services
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Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)
At-A-Glance
ADD REVENUE FROM NEW BUSINESS SERVICE OFFERING
What Is the Value of Managed Enterprise Wi-Fi Services?
Service providers can generate new revenue by deploying and/or managing the Wi-Fi
network for an enterprise. Revenue can be generated from the design, deployment,
and ongoing maintenance of enterprise Wi-Fi networks. Additional revenue
opportunities can be generated by the service provider and enterprise through such
services as location-based analytics and advertising.
What Problems Does It Help Solve?
Organizations today are often willing to outsource services that are perceived as
business infrastructure overhead and even enterprises with IT departments may
be content to choose Managed Enterprise Wi-Fi Services. Predictable upfront and
ongoing maintenance and support costs are one benefit. Another is the ability to
focus in-house IT staff on more strategic, mission-critical projects. Service providers
can utilize their expertise and network resources in an end-to-end solution that
includes sophisticated location and user intelligence, location-based analytics, service
assurance, and other features from the wireless CPE to the network core. In addition,
enterprises can provide additional ways to engage with end consumers if they are
providing Wi-Fi for public venues through location-based advertising.
What Are the Benefits of Managed Enterprise Wi-Fi Services?
• Generate new revenue from enterprises
• Upsell additional services based on the use of analytics
Why Cisco?
The Cisco Open Network Environment (ONE) converges physical hardware and virtual
software technologies to make the network easier to program, access, use, operate,
and manage. Cisco ONE can help you drive new revenues and monetize your network
in new and profitable ways. Cisco’s solutions, platforms, and technologies provide
a scalable, standards-based intelligent IP architecture that enables you to integrate
subscriber knowledge with network and application intelligence in real-time to offer
an expanding portfolio of “Use Cases,” which are innovative, revenue-generating
applications and services that:
• Drive profitable data revenues by providing user personalization and seamless,
secure heterogeneous access across 3G, LTE, and Wi-Fi networks
• Evolve your network into a platform for both direct and third-party partner
monetization
• Enable you to establish profitable new business-to-business-to-consumer (B2B2C)
revenue models
• Help you enter new, growing markets such as cloud services, content delivery,
enterprise services, location-based services, machine-to-machine (M2M)
applications, and more
To help deploy mobile Internet solutions efficiently and successfully, Cisco Services
offers consulting for design, implementation, integration, and support.
For more information, please visit: http://www.cisco.com/go/mobile.

2. At-A-Glance
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks.
Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C45-731330-00 07/14
What Do I Need?
Managed Enterprise Wi-Fi Services require intelligent network technologies that provide location intelligence and supplement it with policy, charging, and subscriber data
management. Cisco solutions to enable you to deliver Managed Enterprise Wi-Fi Services along with many other revenue-generating services include:
Cisco Solution Description
Cisco Service Provider Wi-Fi
Solution
Service providers can offer ubiquitous services and benefits across Wi-Fi networks for Managed Enterprise Wi-Fi Services. Once connected, service providers can
help enterprises utilize such capabilities as location analytics to leverage context-aware intelligence to understand subscribers’ activities and optimize resources and
monetize Wi-Fi users in innovative ways. In addition, enterprises can engage with customers in a targeted contextual manner through their mobile devices within the
provider’s Wi-Fi network (for example, to enable customers to navigate a retail mall, stadium, airport or other large venue, and to receive relevant information based
on location, interact with personnel, and enhance their overall experience).
Cisco Quantum Policy Suite A comprehensive policy, charging, and subscriber data management solution that allows service providers to control and monetize their networks and to profit from
personalized services. The solution supports the rapid and efficient deployment, management, and monetization of basic and advanced service offerings, such as
service tiers, personal price plans, prepayments and a growing array of application-based services.