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Presenter: Bob Porter, Product Manager
Date: Wednesday 27th May 2015, 10am PST
Enabling the Hybrid WAN Webinar Series
Host: Robb Boyd, Techwise TV
Maximizing Application Performance and
Bandwidth Efficiency
Your Presenters
Product Manager
Bob Porter Robb Boyd
Techwise TV
• Trends and challenges in delivering applications today
• A (very) brief Hybrid WAN description
• What is WAN optimization?
• How WAN optimization helps
• Real World Results
• Key Takeaways
Today’s Session: What You Will Learn
Setting the scene…
The application landscape is changing
Traffic Growth
Welcome to the
South Pole
Traffic Growth
that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
DC & Cloud
Welcome to the
South Pole
Traffic Growth
that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
Cost of Bandwidth
HTTP is the
new TCP
Are these applications?
or just ports?
HTTP80
FTP20/21
POP3110
IMAP143
HTTPS443
SMTP25
What about these?
REVENUE LOSS
Source: Walmart
Conversion Rate vs. Load Time
>150-1 3-4 7-8 11-12
Page Load Time (sec)
Population % Conversion Rate
Source: Gomez UEM
Abandonment Rate
0 142 4 6 8 10 12
0
5
15
20
25
30
AbandonmentRate(%)
Page Load Time (sec)
iPhone
How to annoy your users / customers
iPad
Hybrid WAN?
How does WAAS work?
Building Blocks of WAAS
bandwidth
object
cache
latency application behavior
DRE LZ
TCP flow
optimization
AO AO AO
DRE Pattern Matching
0101101100111…
1010010011000…
10001101…
0100011…
0011100… 0011100…
DRE Byte Cache
DRE Signature Database
Encoded
Message
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docdocdocdoc
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docdocdoc
doc
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docdocdocdoc
doc
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docdocdocdoc
chunk
chunk
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docvideovideo
video
 Unidirectional traffic
content downloaded and ‘consumed’
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docvideovideo
 Unidirectional traffic
content downloaded and ‘consumed’
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store (disk)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer2
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer n
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Signatures (memory)
Byte Store (disk)
docvideovideo
chunk
video
 Unidirectional traffic
content downloaded and ‘consumed’
TCP Flow Optimizations
Time
slow start
Congestion
avoidance
cwnd
TFO throughput improvement
over standard TCP
TFO
TCP
Application Specific Acceleration
Safe Caching
Read-ahead Prediction
Batching
DRE Hinting
Layer 4 Optimization
DRE/TFO/LZ
Origin Server
Offloaded
 Transparent to client and server
 Intelligent protocol awareness
Improve response time
Offload origin server
 DRE Hints
What about …
encrypted traffic?
signed traffic?
compressed traffic?
serverclient
Dealing with encryption
Edge Core
send session key
Transparent
Secure Channel
SSL HandshakeSSL Handshake
SSL Session: client to core WAE SSL Session: core WAE to server
serverclient
Dealing with encryption
Edge Core
send session key
Transparent
Secure Channel
SSL HandshakeSSL Handshake
SSL Session: client to core WAE SSL Session: core WAE to serverOriginal Data - Encrypted Optimized & Encrypted Original Data
serverclient
Edge Core
send key
Transparent
Secure Channel
Microsoft encryption & signing
Original DataOriginal Data Optimized & SecureOptimized & still secure
Key Distribution Center
Domain Controller
What about compression?
Compress already compressed traffic?
Bad idea…
Better Idea:
Turn it off!
Why?
HTTP GZIP, ICA compression, EMSMDB compression
Internet
Akamai Connect
Data Centre
Akamai Intelligent
Platform
WAN / MPLS
Akamai Connect
Akamai Connect – Transparent Cache
WAN
Branch Transparent
Caching
Generic HTTP Web Content
Internet
“Intranet”, HTTP/S
 Improve User Experience
 Reduce network congestion
 Akamai smarts for caching
 WAAS provides:
SSL Handling
Transport Optimization
Deduplication
Akamai Connect – Use Case 1
WAN
Internet
Enterprise intranet
Akamai
Intelligent
Platform
 Generic Web Cache
Akamai Connect – Use Case 2
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
YouTube channel
Training videos
Viral videos
Akamai Connect – Use Case 3
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
 Guest Wi-Fi
Guest Internet access
Akamai Connect – Use Case 4
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
 Guest Wi-Fi
 Omnichannel retail
Retail Giant
(or minnow)
US mobile Wi-Fi users who Use
their mobile device while
shopping In-Store
64%
80%
But does it work?
WAAS Delivers User Experience at Scale
Email
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
Send and Receive Email over native WAN
First Optimized with WAAS
Second Pass Optimized with WAAS
File Services
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
File Drag and Drop Over native WAN
First Optimized with WAAS
Second Pass Optimized with WAAS
VDI (Citrix)
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Time in Seconds
Launch Citrix XenDesktop Over Native Citrix ICA/SSL
Launch Citrix XenDesktop with WAAS
Site Navigation Over Native Citrix ICA/SSL
Site Navigation with WAAS
MS Sharepoint
Sharepoint File Download over Native WAN
First Pass Optimized with WAAS
Second Pass Optimized with WAAS
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Time in Seconds
30x
FASTER
24x
FASTER
17x
FASTER
3-8x
FASTER
W*** Traffic Volume & Reduction
W*** Effective WAN Capacity
W*** Traffic Mix
A** Bandwidth Reduction
Streaming - 83%
Web - 73%
Key Takeaways
 IWAN is Cisco’s Hybrid WAN solution
 Tailored to your needs
 Foundational to Cisco’s SD-WAN
 Counter exploding bandwidth demands with
Cisco IWAN
with WAN optimization
 WAN optimization
deliver improved user experience
save money, utilize bandwidth efficiently
Gartner’s Magic Quadrant for WAN Optimization
Bjarne Munch, Neil Rickard, March 2015
Riverbed
Silver Peak
NTT Communications
AbilitytoExecute
Completeness of Vision
Challengers Leaders
Visionaries
Cisco
Citrix
Blue Coat Systems
Circadence
Ipanema Technologies
Exinda
Aryaka
FatPipe Networks
Sangfor
Array Networks
Niche Players
cisco.com/go/iwan
cisco.com/go/waas
When you exit this event, a window with the evaluation
survey should open.
Please take a moment to let us know if this session met
your needs and expectations.
We appreciate feedback…

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Maximize Application Performance and Bandwidth Efficiency with WAN Optimization

  • 1. Presenter: Bob Porter, Product Manager Date: Wednesday 27th May 2015, 10am PST Enabling the Hybrid WAN Webinar Series Host: Robb Boyd, Techwise TV Maximizing Application Performance and Bandwidth Efficiency
  • 2. Your Presenters Product Manager Bob Porter Robb Boyd Techwise TV
  • 3. • Trends and challenges in delivering applications today • A (very) brief Hybrid WAN description • What is WAN optimization? • How WAN optimization helps • Real World Results • Key Takeaways Today’s Session: What You Will Learn
  • 4. Setting the scene… The application landscape is changing
  • 6. Welcome to the South Pole Traffic Growth that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day DC & Cloud
  • 7. Welcome to the South Pole Traffic Growth that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
  • 10. Are these applications? or just ports? HTTP80 FTP20/21 POP3110 IMAP143 HTTPS443 SMTP25 What about these?
  • 11. REVENUE LOSS Source: Walmart Conversion Rate vs. Load Time >150-1 3-4 7-8 11-12 Page Load Time (sec) Population % Conversion Rate Source: Gomez UEM Abandonment Rate 0 142 4 6 8 10 12 0 5 15 20 25 30 AbandonmentRate(%) Page Load Time (sec) iPhone How to annoy your users / customers iPad
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  • 27. How does WAAS work?
  • 28. Building Blocks of WAAS bandwidth object cache latency application behavior DRE LZ TCP flow optimization AO AO AO
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  • 33. DRE Pattern Matching 0101101100111… 1010010011000… 10001101… 0100011… 0011100… 0011100… DRE Byte Cache DRE Signature Database Encoded Message
  • 34.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc
  • 35.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdoc doc
  • 36.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc doc
  • 37.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc chunk chunk
  • 38. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo video  Unidirectional traffic content downloaded and ‘consumed’
  • 39. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo  Unidirectional traffic content downloaded and ‘consumed’
  • 40. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo chunk video  Unidirectional traffic content downloaded and ‘consumed’
  • 41. TCP Flow Optimizations Time slow start Congestion avoidance cwnd TFO throughput improvement over standard TCP TFO TCP
  • 42. Application Specific Acceleration Safe Caching Read-ahead Prediction Batching DRE Hinting Layer 4 Optimization DRE/TFO/LZ Origin Server Offloaded  Transparent to client and server  Intelligent protocol awareness Improve response time Offload origin server  DRE Hints
  • 43. What about … encrypted traffic? signed traffic? compressed traffic?
  • 44. serverclient Dealing with encryption Edge Core send session key Transparent Secure Channel SSL HandshakeSSL Handshake SSL Session: client to core WAE SSL Session: core WAE to server
  • 45. serverclient Dealing with encryption Edge Core send session key Transparent Secure Channel SSL HandshakeSSL Handshake SSL Session: client to core WAE SSL Session: core WAE to serverOriginal Data - Encrypted Optimized & Encrypted Original Data
  • 46. serverclient Edge Core send key Transparent Secure Channel Microsoft encryption & signing Original DataOriginal Data Optimized & SecureOptimized & still secure Key Distribution Center Domain Controller
  • 47. What about compression? Compress already compressed traffic? Bad idea… Better Idea: Turn it off! Why? HTTP GZIP, ICA compression, EMSMDB compression
  • 48. Internet Akamai Connect Data Centre Akamai Intelligent Platform WAN / MPLS Akamai Connect
  • 49. Akamai Connect – Transparent Cache WAN Branch Transparent Caching Generic HTTP Web Content Internet “Intranet”, HTTP/S  Improve User Experience  Reduce network congestion  Akamai smarts for caching  WAAS provides: SSL Handling Transport Optimization Deduplication
  • 50. Akamai Connect – Use Case 1 WAN Internet Enterprise intranet Akamai Intelligent Platform  Generic Web Cache
  • 51. Akamai Connect – Use Case 2 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache YouTube channel Training videos Viral videos
  • 52. Akamai Connect – Use Case 3 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache  Guest Wi-Fi Guest Internet access
  • 53. Akamai Connect – Use Case 4 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache  Guest Wi-Fi  Omnichannel retail Retail Giant (or minnow) US mobile Wi-Fi users who Use their mobile device while shopping In-Store 64% 80%
  • 54. But does it work?
  • 55. WAAS Delivers User Experience at Scale Email 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds Send and Receive Email over native WAN First Optimized with WAAS Second Pass Optimized with WAAS File Services 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds File Drag and Drop Over native WAN First Optimized with WAAS Second Pass Optimized with WAAS VDI (Citrix) 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds Launch Citrix XenDesktop Over Native Citrix ICA/SSL Launch Citrix XenDesktop with WAAS Site Navigation Over Native Citrix ICA/SSL Site Navigation with WAAS MS Sharepoint Sharepoint File Download over Native WAN First Pass Optimized with WAAS Second Pass Optimized with WAAS 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds 30x FASTER 24x FASTER 17x FASTER 3-8x FASTER
  • 56. W*** Traffic Volume & Reduction
  • 57. W*** Effective WAN Capacity
  • 61.  IWAN is Cisco’s Hybrid WAN solution  Tailored to your needs  Foundational to Cisco’s SD-WAN  Counter exploding bandwidth demands with Cisco IWAN with WAN optimization  WAN optimization deliver improved user experience save money, utilize bandwidth efficiently
  • 62. Gartner’s Magic Quadrant for WAN Optimization Bjarne Munch, Neil Rickard, March 2015 Riverbed Silver Peak NTT Communications AbilitytoExecute Completeness of Vision Challengers Leaders Visionaries Cisco Citrix Blue Coat Systems Circadence Ipanema Technologies Exinda Aryaka FatPipe Networks Sangfor Array Networks Niche Players
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  • 64. cisco.com/go/iwan cisco.com/go/waas When you exit this event, a window with the evaluation survey should open. Please take a moment to let us know if this session met your needs and expectations. We appreciate feedback…