Data Center, Private Cloud/IT transformation

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2012 Cisco and/or its affiliates. All rights reserved.
CITEIS
Jim Robshaw
Sr Director Cisco IT
May 30th 2013
Toronto, Canada

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 2
Screenshot from Cisco on Cisco Deployment
Self-Service and Orientation
Provide Consumer IT Experience with Enterprise Governance and Control
Enable IT-as-a-Service
Operating Model for Virtual and Cloud:
• Catalog of standard offerings
• Self-service portal interface
• Policy-based controls
• Process orchestration
• Lifecycle management
• Pay-per-use tracking

CITEIS Strategy

Guiding Principles
1. Maximize transparency to clients to accelerate adoption
2. Transform to an elastic self-service model with tiered offerings
3. Multi-tenancy to support business model diversity
Traditional
Enterprise
Commercial
IaaS/PaaS SP
CITEIS, 1st
Generation Cloud
Flexibility,
high adoption,
low application
transformation cost
Rigid,
limited adoption,
high application
transformation cost
CITEIS, 2nd
Generation Cloud

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5Cisco ConfidentialCisco Connect 5© 2012 Cisco and/or its affiliates. All rights reserved.
CITEIS Architecture / Design

Service Catalog
Show/chargeback
VMWare ESX/ESXi
Network Virtualization
OVF
OVF*
OVF
Image Repository
PaaS Integration (API)
Workload Mobility
Logical Segmentation
Control, Security
and Fault
Isolation
CITEIS – Journey to the IaaS Cloud
*OVF = Open Virtualization Format
Cisco
Nexus
Cisco
UCS x86
Virtualization Automation Self-service Multi-tenancy Elasticity
Unified
Infrastructure
Service Unit Cost
VM 2x4 – Silver $
Bare-metal 8x64 $$$
Cisco IT Elastic Infrastructure Service (CITEIS)
Cisco Intelligent Automation for
Cloud

Introducing CITEIS – Concept
A Framework for Providing Infrastructure as a Service
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Before CITEIS After CITEIS
• Machine-oriented
• Manual provisioning
• Hard to control utilization
• Service-oriented
• Self-service; automated provisioning
• Elasticity (capacity-on-demand)
• High provisioning & ops cost
• Extended provisioning time
• Configuration risk
• Optimized provisioning & ops cost
• Rapid provisioning
• Increased Resiliency and Availability
Manual
Automated
Self-service
On-demand
CITEIS

CITEIS Gen2
Agile
FlexibleAbility to Deploy
Infrastructure Services
When You Need Them
Increase or Decrease
Infrastructure to Match
Demand
Choice of Prebuilt Virtual
Images or Custom Images That
You Design Based on Specific
Needs
Integrate PaaS and SaaS
Available to Internal Cisco Users Only - Data
Remains Inside Cisco
Limit Access to Only Those Users You Entitle
Secure
Cost Effective
Comparable Pricing Models to
Third-Party Service Providers

• Functional overflow
• Hybrid model
Process
• Provisioning
• Entitlement
• Lifecycle management
• Capacity and asset
management
• Discovery
Software
• Nexus 1000v
• Global UCS Manager
• Virtual Security Gateway
(VSG)
• Service Catalog
• VMware ESX
• Windows Server
• Linux
• Cisco Cloud Portal
(newScale)
• Cisco Tidal Enterprise
Orchestrator
Hardware
• Cisco UCS
• Nexus 7000
• ACE
• GSS
• MDS
• NAS storage
• SAN storage
• Catalyst 6500
Cisco IT Elastic Infrastructure Services (CITEIS)
Integration of the following products and
features required to provide CITEIS end-state services
CITEIS
FUTURECITEIS

CITEIS – Key Components and Features
Cisco Cloud Portal Self Service UI
 Complete Control in Requesting Infrastructure Resources
 Simple, Easy to Use Interface
 Your Request Automated End-to-End Reducing Time to Market
Customized Virtual Images and Appliances
 Upload Your Customized Images Into CITEIS and Make Them
Available via the Self-Service Portal
 Choose Pre-Configured Images Provided by Cisco IT and/or Other
CITEIS Users
Metering and Billing
 Support for Subscription Based Billing with Pay-as-you-Go
Capabilities
 Single, Aggregated Billing for Purchased Infrastructure Resources
IaaS APIs
 Build Your Own Custom Tools that Interact with CITEIS via Available
APIs
Security and Segmentation
 Ability to Define Entitlement Rights to Specific Users for Resource
Access
 Logical Segmentation Between Tenants – Your Resources
Guaranteed and Segmented
Support Services
 Upfront SLA Guarantee and Pre-Defined Maintenance Windows
 Option for Cisco IT Support of Your Virtual Environments or You Can
Support Your Own
Availability
• CITEIS “Express” launched – June 15
• CITEIS “VDC” launched – August 22
• CITEIS with PaaS provisioning – June
Customer Repeatable Solution
 Cisco UCS and data center technologies
 Cisco Intelligent Automation for Cloud
 VMware vSphere and vCloud Director
 rPath Cloud Engine

CITEIS
Store Front
Vmware vCenter
Vmware vSphere
Virtual
DC 1
Virtual
DC 2
Vmware vCloud Director
NAS Storage
Defined Service Level Agreement and Policies
Publish
Billing
System
Image
Publishers
VDC
Users
Tenant Owners
Purchase
Capacity
Management
Portal
. . .Vmware vSphere
Publish
Cisco UCS
Standard
Offerings
newScale
CITEIS VDC Based
Commitment
And
CITEIS Express Registration
vLanServices
vLanServices
Tenant A Express
PaaS
Alignment
APIs
APIs
CITEIS Gen2
CITEIS Express
Users TEO

CITEIS Gen2 at Work
Lifecycle Management
Policies &
GovernanceTenant Approvals & Controls
Standardized IT Offerings
Define and Publish Standard
Options
NDCS Service Provider
Management
Client Customized Offerings /
Images via Image Store Front
Entitled Client
Self-Service
Developers
Self-Service IT Storefront
Report
Consumption
Tracking for Pay-Per-Use
Chargeback
or Showback
12
Security
Ops
DR
Network Storage
Orchestrate Delivery
Process Coordination and Delivery
Automation

Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 14
CITEIS Benefits

CITEIS Key Benefits
Agile
FlexibleAbility to Deploy
Infrastructure
Services When
You Need Them
Increase or
Decrease
Infrastructure to
Match Demand
Choice of Prebuilt Virtual
Images or Custom
Images That You Design
Based on Specific Needs
Integrate PaaS and
SaaS
Available to Internal Cisco Users
Only - Data Remains Inside Cisco
Limit Access to Only Those Users
You Entitle
Secure
Cost Effective
Comparable Pricing
Models to Third-Party
Service Providers

CITEIS Service Offering

Examples of Cloud Services
Cloud
Delivery
Models
SaaS
Software as a Service
Applications, collaboration, etc.
PaaS
Platform as a Service
Middleware, directories, etc.
IaaS
Infrastructure as a Service
Compute, storage, networking
Data Center as a Service
Data center facilities, power, cooling DCaaS

o Gen 2 Service Offerings Based on the Following Models
o CITEIS Virtual Data Centers (vDCs) (tenant pre-paid resource pools)
o CITEIS Express (personal infrastructure services or On Demand)
o CITEIS VDCs - Pre-Defined Resource Pools with Bundled Services
o Virtual Resources Reserved and Guaranteed
o Tenants Allocate and Manage Resources Based on Their Specific Needs
o Minimum One (1) Quarter Subscription Commitment Required
o CITEIS “Express” for Individual Cloud Based Services
o Experimental; Ideal for Sandbox Environments Only
o Minimal SLAs and Support Provided; Best Effort
o Value Add Offerings
o Enhanced Infrastructure Services Available for Additional Charges
o Compliments CITEIS VDC Subscriptions Only
CITEIS Gen2
Subscription Models

CITEIS Gen2
CITEIS VDC and Value Add
Service Offerings

o CITEIS VDCs Customized Based on
Tenant Needs
o Tenant Owner “Pieces Together” Virtual
Infrastructure Resources to Build VDC
o Based on “Building Blocks”
o CITEIS VDCs are Elastic
o Virtual Infrastructure Resources Can Be Added
or Deleted
o Driven through Service Catalog
CITEIS Gen2
Virtual Data Center Offering
Virtual
Resources
• Virtual CPU (ghz)
• Virtual Memory
• Segmented vLan
Storage
Allocation
Support
Option
• NDCS Managed
• Self Managed
Service
Type
• Internal
• DMZ
Tenant
VDC

Cisco ConfidentialCisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 21
CITEIS VDC Building
Block(s)
Mini Small Medium Large Jumbo
Maximum # of Virtual Machines
(constrained by size of vLan)
10 25 55 120 250
Reserved Compute Power
(performance equivalent)
20 vCPUs /
20 ghz
50 vCPUs / 50
ghz
110 vCPUs / 110 ghz 240 vCPUs / 240 ghz 500 vCPUs / 500 ghz
Total Reserved Memory for Tenant
Virtual Machines
40 gb 100 gb 220 gb 480 gb 1000 gb
Storage Allocation 250 GB 500 GB 1375 GB 3000 GB 6250 GB
Engagement Model Self Service Self Service Self Service Self Service Self Service
CIU Base Container Cost $ $$ $$$ $$$$ $$$$$
Select vLan Container (One vLan per building block)
vLan - Segmentation /28, /27,/26,/25 or /24
Select Support Options (Must Select One)
1 - Client Managed OS Support No Additional Charge
2 - NDCS Managed OS Support
$
Support for Cisco Enterprise Linux, Windows 2003, 2008 Based Images Only
Base Service Agreements
Service Availability 99.9%
Standard Support Window
(based on support option)
Monday – Friday 8am – 8pm CST
Monthly Maintenance Window
Maintenance Occurs 1800 – 0800 Local Business Hours Only
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA Three (3) Business Days

Performance Tier II NAS
New VDC Implementation:
XXX Business Day SLA
Grow Existing VDC Capacity:
Same Day Service via Service Catalog*
OS Data Storage
(vmdk size)
25 GB
Application Data Storage
(vmdk based)
25gb Increments
Cost per GB $
Data Protection and Recovery (Value Add)
Storage Snapshot
1 Daily
23 Hourly
XXX Business Day SLA
Limited Self Service Restore
RPO: 1 Hour
RTO; 3 Hour
Additional Cost per GB Based on PS Engagement
Shared Storage (Value Add)
Shared Storage Configuration $ XXX Business Day SLA
Storage Offering (value add to CITEIS VDC)
Server Load Balancing Configuration $ per ViP XXX Business Day SLA
ACL Configuration $ per ACL XXX Business Day SLA
Network Offering (value add to CITEIS VDC)
Order Fulfillment SLAs

CITEIS Gen2
CITEIS Gen2
CITEIS VDCs – Tenant Customizable and Elastic
Tenant VDC
Mini
MediumMini
Tenant VDC
Large
Tenant VDC
Jumbo
Medium Medium
Tenant X
Tenant Y
Tenant …
75 VM
Capacity
120 VM
Capacity
360 VM
Capacity
Value Adds
Value Adds
Value Adds
Current Capacity;
Tenant Can Increase
By Adding Additional
Building Blocks
Current Capacity;
Tenant Can Increase
By Adding Additional
Building Blocks

CITEIS Gen2
CITEIS
Service Offering
EXPRESS

Maximum # of Virtual Machines per User Two (2)
Maximum IP Addresses One (1) DHCP Address per VM
Virtual Machine Supported
Configurations
Option 1: 1cpu x 2gb
Option 2: 2cpu x 4gb
Supported Images
Client Provided and Uploaded into CITEIS Express
Charged per GB Used – $ per gb
Virtual Machine Expiration 30 Days
Storage Options
OS and Data Storage 25 GB Increments
Snapshots Not Available
Backup and Recovery Not Available
Service Agreements
Service Availability Target 99.9%
Standard Support Window Best Effort
Monthly Maintenance Window
Maintenance Occurs 1800 – 0800 Local Business Hours Only
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA On Demand via Service Catalog
Service Costs
1cpu x 2gb VM Option $ per Month (does not include storage)
2cpu x 4gb VM Option $$ per Month (does not include storage)
Per GB of Storage Allocated $ per GB per Month
CITEIS EXPRESS (on Demand Services)
Note: Service is capped at 200 VMs and 10Tb of Storage. Once consumed, new requests will not
be fulfilled until existing VMs expire or released by clients

• Zenoss offering (service
assurance)
• Overdrive (network
automation)
• Storage automation and cloud
storage
• Elasticity and workload
mobility
• IPv6 in the data center
Q2FY’12 Q3FY’12
• Workload based service
offering
• Image Management and PaaS
support (rPath limited)
• VSG/VNMC network
management
• High availability
enhancements
• vCloud Director upgrade
• TEO upgrade and
rearchitecture
• Overdrive pilot
 Web Logic Application Servers
provisioning
• Identity management
• LISP (L3 address portability)
• External/Public cloud
• vMotion with LISP
Q4FY’12
• CITEIS Gen1 convergence
• AMS DC pod expansion
Q1FY’13
PaaS Prototype:
Apache as a Service
PaaS Service Offerings – Initial offering
April/May 2012
Basic but formally supported
CITEIS Gen2 Service Roadmap
High Level

Capability Phase 1 (6/15) Phase 2 (10/2011) Phase 3 (1/2012)
SelfService
Std composite service offerings
Value add service offerings
On Demand model (express)
Pricing & Chargeback Model
Workload based offerings
Premium offerings (i.e WAN burst)
Service assurance (TBD)
Automation&
Provisioning
Network Cfg - VLAN, VRF, ACL (Overdrive)
NAS provisioning
External Cloud
Policy Management (Overdrive)
Image Management (TBD)

Capability Phase 1 Phase 2 Phase 3
Ops
Model
Freeze Free Environment
Defined maintenance windows
Elasticity & Workload movement
Locations
DMZ & Non-DMZ environments
Compliance based environments
Cisco Locations Allen, TX RTP1 & AMS APAC

CITEIS Gen2 Service
Request Your CITEIS Express Virtual Machine by CLICKING HERE
Want to Learn More About CITIES GEN2, Please Contact Us Via Email:
General Questions: ciscoit-iaas-request@cisco.com
Technical Questions: ciscoit-iaas-tech@cisco.com
Request Your CITEIS Express Virtual Machine by CLICKING HERE
(url: http://nsl-mti-001-p.cisco.com/RequestCenter/default-login.jsp?NSA_LOGIN_NAME= )

CITEIS Total Cost Ownership

Cisco IT – Global Compute OS Trends
0
1000
2000
3000
4000
5000
6000
7000
8000
06Q2 06Q4 07Q2 08Q2 08Q3 08Q4 09Q1 09Q2 09Q3 09Q4 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2
ESX
Linux
Solaris
Windows
HPUX

Automated
Self-Service
On-Demand
Architect It Design It Where Can We
Put It?
Procure It Install It Configure It Secure It Is It Ready?
Manual
Service-Oriented
Self-Service;
Automated Provisioning
Elasticity
(Capacity-on-Demand)
A Framework for Providing Infrastructure as a Service

CITEIS TCO and Provisioning Times
Cloud brings Agility and Cost Benefits
Source: Cisco IT NDCS, RCDN9 build-out cost tracking (state-of-art Tier-III DC facility), Dec 2009
Delivery
Time
6 -8 weeks
(on demand)
2 -3 weeks
(manual)
15 minutes
(self service)
15 mins VM
(2 -9 days E2E)
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Legacy (rackmount); all
physical
Legacy; medium virtualization
(54%)
Current state; 46/54%
Legacy/UCS; 75% Virtualized
Target state; 100%
UCS/Cloud; 80%
virtualization
TCO Physical
TCO Virtual
Compute TCO
($/Qtr/OS instance)
Virtualization > Unified Computing > Cloud
Average TCO
Today

Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation results in 27% savings for bare-metal
and 24% for virtual offerings.
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for
Legacy (3rd party) & Cisco UCS
Typical B are - Met al Average Virt ual
TCO ($/Qtr)
8 CPU core + 32 GB
@ Dedicated Linux
2 vCPU core + 4 GB
@ Silver* Linux
Legacy Rack Mount +
Cat6k
UCS blade + Unified I/O
(N7K) + CITEIS
Legacy Rack
Mount + Cat6k
UCS blade + Unified I/O
(N7K) + CITEIS
Arch and Design 135 135 135 135
Implementation 122 20 69 9
Operation 421 271 483 314
Automation - 41 - 41
Software 30 30 119 119
Equipment 2212 1723 256 200
Facility 840 507 97 59
Total 3759 2727 1160 877-27% -24%
Updated: Q2FY11
Compute Unit Cost: TCO Benefits

Alpha ACE Prod
Cisco Unified Communications
Mgr
Aug 2010 – Dec 2011
Cisco Unified Presence Server June 2011 – Dec 2011
Unity Connection Voicemail
Quad
All UC Migrations run on VM ESXi
Migration to UCS reduces UC physical server inventory from over
390 MCS servers today to 140 Cisco UCS servers running ESXi.

http://www.cisco.com/web/about/ciscoitatwork/it_success_stories.html

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Data Center, Private Cloud/IT transformation

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