This document provides tips for engagement and relationship building as key to success at the local chapter level. It emphasizes always communicating with constituents through various tools like social media, email and in-person. Personal connections are stressed as genuine, authentic and relevant. Opportunities to connect include promoting events, recognition, social media and personal notes. Maintaining communication with volunteers, participants and others builds committed groups and increases participation, donors and sponsor connections over time. Cultivating relationships and sharing stories creates a connected PKD community.

1. ABC’s of Engagement
Always Be Communicating

2. You are in the business of
Relationship Building
• Building relationships and knowing your
constituents is the key to success at the
local levellocal level
– Give them meaningful ways to engage
• Activities that have an impact
• Opportunities to share their story
• Events that allow them to invite their tribe

3. Know your Audience
• PKD patients
– Family
– Friends
– Their community network– Their community network
Strong connection to the cause and
compelled by the mission!

4. Communication Tools
• Social media
• Email
• Phone
Face to face meetings• Face to face meetings

5. Personal connections matter
• Personal connections matter
– Style of communication is personal
– Message is:
• Genuine• Genuine
• Authentic
• Relevant

6. Opportunities to connect
– Promotion of local and national PKD
events
– E-cards to celebrate through the year
– Recognition during Volunteer– Recognition during Volunteer
Appreciation Week
– Use social media to connect with
followers
– Personal notes and calls

7. Coordinator Spotlight
Georgina Habermann
South Florida

8. Lasting connections
Make connections and maintain
communication with the key groups
that will sustain and grow your
Chapter.Chapter.
– Committee Chairs
– Key Volunteers
– Team Captains/Top Fundraisers
– Participants

9. These key players provide…
• Committed Volunteers
– Longevity
– Consistency
• Increased participation• Increased participation
• More donors
• Connections to Sponsors

10. Relationship building
• Year round
• Know their story
• Share yours
Personal• Personal
relationships
become a
connected PKD
community

11. Cultivate
• Meet people where they are
• Give them something that meets their
needs
• No contact is one and done• No contact is one and done

12. Marketing
• Personal stories are our best marketing
– Press release
• Identify someone to share their PKD story
• PKDF Marketing will use your local story in the• PKDF Marketing will use your local story in the
press release
• Chapter page

13. Where to start
• Think about your Chapter and how
you fill the holes
• Give them the experiences and
connections that ensure they will beconnections that ensure they will be
back
• Meet their expectations, build trust

14. Workbook

15. Souvenirs