1. WHO IS #HUSTLE MEDIA?
Offering a personalised, brand specific and industry relevant approach, Hustle Media is a
digital marketing atelier dedicated to helping clients succeed online. We believe in the power
of community. As social media and constantly evolving technology continue to change the
way that customers interact with brands online, we believe that community engagement is
more important than ever before.
Helping you leverage your existing customer base, and enabling you to reach a larger
audience, we work with you each step of the way to create powerful, value added strategies
that fast-track your online growth.
From social media to additional digital solutions, our goal is to help you build your business
online. Whether you are a brand new start up or a larger company needing fresh insight into
what it takes to get ahead, we are here to help with a unique solution that is perfectly tailored
to your specific needs and goals.
WHAT SERVICES TO WE OFFER & WHY CHOOSE US?
1. We will formulate a content strategy that is authentic to your brand and relevant to
the industry you work in
2. We will sit with you and determine the what your company objectives are and translate
it into content pillars, around which we will build your Social Media Strategy
3. Measurable and concise objectives
4. Consistent content scheduling across all platforms
5. Real time and authentic community management and communication
6. Friend & Follower management
7. Online reputation management
8. We will handle any brand crisis that might arise and navigate challenges
9. We will help you determine what is the best avenue for you to advertise on social
media and assist in campaign development
10. Monthly monitoring and feedback across all platforms in a language that you
understand
THE PERSON BEHIND #HUSTLE MEDIA:
With 15 years combined experience in both publishing and advertising, Cindy is a natural
born communicator who brings her considerable experience to clients, along with her never-
ending passion for new media. Drawn to the dynamic, ever-evolving landscape of digital

2. marketing, Cindy specialises in growing businesses, connecting brands and engaging
communities.
A background in public relations and international marketing, along with many years working
across various titles with South Africa’s biggest media houses and key roles working with
major advertising agencies and brands has given Cindy vital insight into the marketing industry
and its many facets. From the development of business strategies to relationship building and
client engagement, Cindy has a deep understanding of traditional and emerging media
landscapes as well as what it takes for brands to succeed.
Now heading up Hustle Media, Cindy provides proactive, innovative solutions for clients to
help them thrive online. Her big picture thinking, strong networking skills, enthusiasm and
sense of humour are combined with a dedication that allows her to consistently assist clients
in reaching their strategic and online goals.
#HAPPY CLIENTS:
Escondido Restaurant:
Henri Martens – Owner
Cindy has been working on our social media for the past couple of months, after eating at
the restaurant a few times she finally approached us with a proposal that we could not refuse.
Being charismatic as she is, she was professional, to the point and well informed with plenty
of research that had been done in order to secure the job. She is passionate about what she
does and has a keen involvement in the companies she represents. Escondido Tapas & Wine
can highly recommend Cindy as we are extremely pleased with the work she has done thus
far with the reach she has created for our business and look forward to greater results in the
future.
Visprod Visual Production Agency:
Cate - Managing Partner
Cindy is the Fairy Godmother of marketing. I just have to share an idea and she does her
magic to make it happen. She’s creative, passionate and driven. She always gives more than
expected, she’s deadline driven, efficient and really good at what she does. Our clients love
her engaging nature and her professionalism. We’re very excited to have her as part of our
team. Best of all she brings in the money!

3. #SAY WHAT? We know it can get a little technical so below a summary of the jargon we
will be using
PLATFORM TERM MEANING
Twitter Impressions
When we say "impression", we mean that a Tweet has
been delivered to the Twitter stream of a particular
account.
Total Engagements
Total number of times a user interacted with a Tweet.
Clicks anywhere on the Tweet, including Retweets,
replies, follows, likes, links, cards, hashtags,
embedded media, username, profile photo, or Tweet
expansion
Detail Expands
People who have clicked on the Tweet to view more
details
Likes The number of user that likes your Tweet
Link Clicks
The number of times users click on a link in your
Tweet
Profile Checks
The number of times users click on your profile to
find out more about you
Facebook Likes The actual number of people that like you page
Post Reach
The actual number of people that have seen a specific
post
Engagement
The percentage of people who saw a post that liked,
shared, clicked or commented on it