Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
3. • Established in 2005
• 2013 & 2014 Book of Lists: Top
PR Agency in Tampa Bay
• 2012 TBTF Finalist: Best Website
Generating Leads
• Certified Inbound Marketing
Agency
• Constant Contact Local Expert
4. Our Agenda
• Why Social Media is Important to Business
• Which Social Media Platform is Best
• How to use Social Media to Elevate Your Brand
• How to Expand your Reach
• How to Generate Leads with Social Media
5. Why Social Media?
What you do is powerful! You can successfully market
your business or association because you have…
• Loyal, happy customers
• An excellent customer experience
• Interesting and important things to say!
6. Goals for Social Media
• Get found by people who are looking for ways to
support your cause
• Connect and engage with current and potential
customers & supporters
• Create an online community around your organization
• Promote content (blogs, press releases, videos &
photos)
• Generate opportunities from referral partners,
prospects and promoters for your company
7. Really?
"Our prospects don't use social
media.“
71% of consumers are more likely to
purchase a product based on social
media referrals.
"Social media is for kids.“
71% of adults use Facebook, 22%
use LinkedIn, and 18% use Twitter
"We won't get any leads from social
media.“
Social media can produce almost
double the marketing leads of trade
shows, telemarketing, direct mail, or
PPC.
Source: Hubspot
9. Email Marketing
EventSpot
Social Campaigns
SaveLocal
SinglePlatform
Online Survey
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
11. A Channel of Opportunity
When Email & Social Media are combined they become
much more powerful!
your contacts want to keep in touch, but on their terms
12.
13. Which Is Right for Me?
Facebook
LinkedIn
Twitter
Pinterest
Instagram
Google+
14. Should You Use Facebook?
• Over 1 billion active users
• 71% Of Adults use Facebook
15. What Do Facebook Users Want?
• Post relevant content:
comments, photos, videos
• Use your page to help answer
fan questions
• Relate to your customers in an
approachable way, invite
engagement
• Be spontaneous and fun
16. Got Photos?
100% more engagement
post + picture = 120% more engagement
post + photo album = 180% more engagement
post + video =
17. How Facebook Benefits You
•
•
•
•
Drives traffic to your website
Enhances customer service
Increases Brand Engagement
Builds Reputation (reviews)
18. Facebook Marketing Secrets
Make settings public so customers
and prospects can find you
Share, like & engage with others
Add an email signup form right on
your Facebook page
Create special content offers for
Facebook fans only
19. Should You Use Twitter?
288,000,000 Active Users
90 Million Tweets Per Day
18% of Adults use Twitter
88% of users follow at least one Brand on Twitter
More than half of all users follow 6 or more brands
20. What Do Twitter Users Want?
Keep it short and simple (140 characters)
Share links to interesting content/images & ask for
feedback
Tweet a survey or poll
Retweet content from people you are following
21. How Twitter Benefits You
Promote your
products/services/events
Share news
coverage/content
Enhance customer service
Build relationships through
retweeting and promoting
others content
Send direct messages (DMs)
22. Twitter Marketing Secrets
Listen before you tweet
Use images
Use Twitter as a search engine
Use lists to organize conversations
Filter conversations with #Hashtags
People know when you’re pushing content
23. Should You Use LinkedIn?
83% of B-2-B marketers are using LinkedIn
People join LinkedIn to showcase their career, work
expertise, and find content and information to make their
professional lives better.
Consultants, B2B Marketers, Sales People, Entrepreneurs,
Businesses
24. What LinkedIn Users Want
To connect with like minded business professionals
They do not want to be sold to
Create a professional relationship
25. How LinkedIn Can Benefit You
Position yourself as an expert
Share your expertise
Be helpful, use endorsements
Build relationships
26. LinkedIn Marketing Secrets
Create a company page
Complete your profile
Manage your professional contacts and relationships
Consistently connect and grow your network
Participate in discussions; recruit attendees to your
events
Start a LinkedIn Group around your target market
27. Should You Use Pinterest?
10,400,000 active users
21%
of users purchased something they saw on
Pinterest is the fastest-growing social media site ever
has become a huge traffic referral for all businesses.
28. What Pinterest Users Want
Share interesting images and information
Video content
Infographics
How-to information
29. How it Benefits You
Drive leads through contests (Pin it to win it)
Customer research
Drive users to your website
Can have SEO benefits
Brand engagement
30. Pinterest Marketing Secrets
Use a business Pinterest Account
Use links back to your website/landing page
Add #hashtags (if appropriate)
Promote pinterest on your website/blog
Optimize pins to get clicks, repins, and likes
31. Should You Use Instagram?
100 million
monthly active users
40 million
images are uploaded every day
32. What Do Instagram Users Want?
Tell your story visually
Photo types: beautiful
imagery or humor
Quick videos
• See a human side of your
brand
33. How Instagram Benefits You
Reach a wider audience
Increase engagement
Promotion
Make events more
interesting
34. Instagram Marketing Secrets
Watch your frequency
Use the same as your Twitter handle
Use #hashtags
Leverage images on other channels
Use promo codes for followers
35. Should You Use Google+ ?
343 million
monthly active users
5 billion times
is how often the Google +1 button is used per day
Most benefit from SEO
35
36. What Google+ Users Want
More technical/professional platform
36
Don’t use it like Facebook
Post images and content
37. How Google+ Benefits You
Visual showcase
Multimedia
37
SEO value
Talk directly with customers
40. Use Social Media with Email
Kickstart growth: use your email list
Announce your new presence in
your newsletter
Include social media sign up
icons in every email
40
41. Make Content it Shareable
use the Share Bar in your
emails – make it easy for
readers to share
on social media
41
41
43. Social media “DO”: Be the Expert
Focus on the content:
share knowledge so people
care
Trade useful information for
attention
44. Social media “DO’S”
• Positive comments are an
opportunity – spread the
message
• Respond…say “thank you”!
• Answer questions
• Share comments through other
marketing channels
• Consider rewarding “positive
posters”
45. Social media “DO’S”
• Always reach out to the
customer.
• Let your network know
that you are addressing
the issue.
• Always seek to satisfy
and delight, not defend.
46. Social media “DON’TS”
What NOT to include in your
Facebook, Twitter, and LinkedIn
Updates.
Don’t pitch.
Don’t overtly self-promote.
Don’t offer incentives to get reviews
or sharing.
Don’t stray from your areas of
business into: personal information,
politics, sports, religion, etc.
47. What Should You monitor?
your
brand
categories,
topics,
keywords
47
similar
companies
experts +
influencers