2. WELCOME
CONTENT CREATION ONLINE PROGRAMS ADVERTISING SPECS DEMAND GENERATION CONTACT CONTACTS
The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view
of the latest go-to-market programs and tools to help you increase pipeline and sales.
Largest and most loyal Oracle audience
Annually renewed and audited Oracle lists
Longest running and most trusted resource of Oracle news and information
An integrated marketing approach that utilizes a mix of print, digital, mobile and social
programs providing you with a fast start to the brand awareness and lead generation that
you need. Contact your partner marketing representative to get the best program and most
competitive rates for your marketing needs.
We welcome your comments and suggestions.
Please e-mail: Jennifer.Hamilton@oracle.com
2
4. AUDIENCE
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Oracle Magazine is the largest IT publication with a combined print and Frequency: Bimonthly (six issues per year)
digital circulation of 550,000 worldwide. Advertising in Oracle Magazine
Audience: IT management, DBAs, and Developers
gives you the ability to build brand awareness and generate leads to your
audience of global IT management, programmers, developers, and DBAs.
Reach the Right Audience**
79% have IS/IT management/staff
Digital Edition
Oracle Magazine offers digital subscriptions and an opportunity for Average company size of readers is 13,144
advertisers to connect with readers like never before through direct links Readers are:
from ads and other digital-specific ad programs including inserts, video, 92% male
audio, and surveys. Median age: 39.3 years
View Here
94% graduated college or better
82% evaluate, specify, recommend, or authorize the purchase of products and
Distribution* services for their company
Global: 550,000 (print 397,992; digital 152,008)
Readers anticipate their organization will spend an average of US$313,000
100% of Oracle Magazine U.S. 42%
on computer hardware, software, peripherals, and services for your location
subscribers are currently Canada 3%
over the next 12 months
employed by companies Latin America 10%
An average of two other people read the respondents’ copy of Oracle
Americas Total 55%
listed on the 2010 Fortune Magazine, generating three Readers per Copy (RPC), which means your ad
APAC 23%
100 ranking. reaches 1,548,000 readers
EMEA 22%
53% make purchasing decisions based on third-party ads
Event Distribution: Oracle OpenWorld, Collaborate,
in the magazine
Oracle Executive CIO Summits, User Group Events,
Oracle Tech Days, Oracle Architecture Days, Field Subscribers’ IT spending on Oracle products is six times
Marketing, and Field Sales greater than that of nonsubscribers
*Publisher’s own data
**From our latest readership survey
4
5. ADVERTISING RATES
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Advertising Rates: Includes print, digital and mobile
Rate Base: 550,000
Ad Sizes 1x 3x 6x 9x 12x
Spread $39,995 $38,400 $36,950 $35,860 $34,770
Full Page $20,620 $19,690 $18,940 $18,280 $17,820
½ Page $13,320 $12,745 $12,285 $11,800 $11,490
¼ Page $8,250 $7,895 $7,575 $7,350 $7,100
Premium Position Charges: Premium position charges apply in addition to the earned page rate.
Cover 4 +30% Cover 3 +15%
Cover 2, page 1 +25% First 20 pages, special position +10%
Continued on page 6
5
6. EDITORIAL CALENDAR
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Oracle Magazine Editorial Calendar
Issue Features Special Partner Section Bonus Distribution Deadlines
Jan/Feb Oracle Excellence Awards Oracle OpenWorld Attendees Ad close
The Oracle Magazine Editors’ Choice Awards are now the Oracle Developer Days November 9, 2012
Technologist of the Year Awards, under the Oracle Excellence Materials due
Awards banner. Learn how the 2012 CIO of the Year, Technologist November 14, 2012
of the Year, and select Oracle Excellence Award winners stand
out with Oracle products and technologies.
Mar/Apr The Cloud Database Cloud Computing Collaborate ‘13 Ad close
Oracle Database has always been the leading enterprise relational Oracle Developer Days January 11, 2013
database, and it has continuously evolved to support object Materials due
technology, internet computing, and more. Learn how the latest January 16, 2013
Oracle Database release changes technology and changes the cloud.
Open to the Public
Moving to a public cloud environment must do more than relocate
your on-premises IT challenges. Your public cloud must be secure
and standards-based to keep your information safe and your
business agile. See how Oracle Cloud delivers a secure, portable,
and low-cost public cloud for your business.
May/Jun The Enterprise: Social Oracle Developer Days Ad close
The social enterprise is about connecting employees, partners, Oracle Tech Days March 15, 2013
customers, and projects more effectively, efficiently, and productively. Materials due
See how organizations weave social networking into the fabric of March 20, 2013
their enterprise computing platforms with Oracle technologies.
Counting on SPARC
The SPARC processor recently turned 25 years old and is getting
faster and more efficient. From the T3 to the T4 and beyond, read how
Oracle is delivering better-performing SPARC chips and systems to
better-performing businesses.
Editorial Calendar Subject to Change
6
7. EDITORIAL CALENDAR
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Oracle Magazine Editorial Calendar (Continued)
Issue Features Special Partner Section Bonus Distribution Deadlines
Jul/Aug Systems Engineered to Work Together Exastack Partners Oracle Developer Days Ad close
The Oracle Exadata Database Machine was the first of many Oracle Oracle Tech Days May 10, 2013
engineered systems—hardware and software engineered to work Materials due
together. Businesses are now using multiple connected Oracle May 15, 2013
engineered systems for online transaction processing, data warehousing,
big data, analytics, and more. Read how organizations are combining
Oracle engineered systems for a better-engineered enterprise and a better bottom line.
Storage: A Growth Story
Engineered storage systems combine the best hardware and
software to enable your business to handle exponential data growth.
Learn how organizations are managing more information and improving
system performance and storage reliability with Oracle engineered
storage solutions.
Sept/Oct Architecture as a Service Oracle OpenWorld - SF Ad close
Whether your business technology services are in a public cloud, private Oracle Developer Days July 19, 2013
cloud, or traditional data center, a solid SOA [service-oriented architecture] Materials due
foundation delivers the best service integration and performance—and the July 24, 2013
best return on your technology investments. Read how Oracle Fusion
Middleware solutions—including Oracle SOA Suite—enable the building,
deployment, and management of modern, high-performing, and efficient
business services.
Analytics for Business
Getting the best information and performance out of your analytics in the
information-explosion era can be challenging. See how organizations are
using the latest Oracle Business Intelligence analytics technologies to get
the timely information they need to make mission-critical decisions.
Nov/Dec Big Opportunity UKOUG Conference Ad close
Datasets can grow so large that traditional approaches for working with September 13, 2013
data are no longer practical. So what’s the solution? See how Oracle Materials due
technologies for working with “big data” are delivering big value to September 18, 2013
businesses.
On the Road
Tablet computers and smart phones are here, and people expect enterprise
computing capabilities on these devices yesterday. Read how organizations
are using Oracle mobile technology to drive enterprise computing forward.
Editorial Calendar Subject to Change 7
8. AUDIENCE
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Profit: Frequency: Four issues per year
Technology Powered. Business Driven. Audience: C-level and IT executives
Each issue of Profit provides the tools and business insight for the
enterprise class, business leaders and decision makers to determine how Place Your Message into the Hands of
to build a better business using Oracle technology. As IT and Business Decision-Makers**
grow closer together, we will continue to produce stories that provide new 54% are in IT/IS management/staff, while 43% are corporate management/staff
and existing customers with insight on how to innovate in their businesses Average company size of readers is 10,969
and make the most of their IT investments. Respondents are:
With a combined print and digital circulation of 110,000, you have the 92% male
unique opportunity to influence an exclusive audience of top executives Median age: 39.4 years
and decision-makers worldwide.
95% graduated college or better
90% are involved in evaluating, specifying, recommending, or authorizing the
Digital Edition
purchase of products and services for their company
87% of Profit subscribers Profit now offers digital subscriptions and an opportunity for advertisers to
connect with readers like never before through direct links from ads and Readers anticipate their organization will spend an average of US$327,000 on
are currently employed computer hardware, software, peripherals, and services for their location over
other digital-specific ad programs. View Here
by companies listed the next 12 months
on the 2010 Fortune An average of 2.4 other people read the respondents’ copy of Profit, generating
Distribution*
100 ranking. 3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers
Global: 87,000 (print—includes key C-level events and
executive airport lounges—59,314; digital 27,686) 46% both visited a URL contained in/at the end of an article or
U.S. 52% visited an advertiser’s Website
Canada 5%
Latin America 8%
*Publisher’s own data
Americas Total 65%
**From our latest readership survey
APAC 14%
EMEA 21%
Event Distribution: Oracle OpenWorld, Collaborate,
Oracle Executive CIO Summits, Oracle CFO Summits,
User Group Events, Oracle Application Days, Field
Marketing, and Field Sales
8
9. ADVERTISING RATES
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Advertising Rates: Includes print, digital and mobile
Ad Sizes 1x 3x 4x 8x 12x
Spread $19,250 $19,890 $19,220 $18,715 $18,210
Full Page $10,060 $9,645 $9,330 $9,070 $8,825
½ Page $6,750 $6,505 $6,310 $6,160 $6,015
¼ Page $5.110 $4,945 $4,810 $4,715 $4,615
Premium Position Charges: Premium position charges apply in addition to the earned page rate.
Cover 4 +30% Cover 3 +15%
Cover 2, page 1 +25% First 20 pages, special position +10%
Profit Regular Features
Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company.
Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line.
Thought Leadership: Reports on the market trends that influence IT’s role in the business.
Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know.
Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business.
Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world.
Videos, podcasts, and newsletters from Profit Online and the Profit digital edition
9
10. EDITORIAL CALENDAR
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Profit Editorial Calendar
Issue Cover Feature Industry Focus Special Partner Section Bonus Deadlines
Distribution
Feb Talent Management Public Sector Taleo PUBLISHED
May Analytics Financial Services Industry Events Ad close
The era of Big Data is here: the onslaught of information April 5, 2013
generated by internal and external business systems Materials due
continues to increase and shows no signs of abating. April 10, 2013
But what data is the most important to your corporate
strategy? What data do you keep, how long do you keep
it, and how much do you pay to have it on hand? Knowing the
right questions to ask your data—and having the right tools
to make the queries—is essential to getting the key business
analytics you need to make the right strategic decisions.
Aug Enterprise Cloud High Tech Private Cloud Oracle OpenWorld Ad close
Oracle solutions ARE Cloud solutions—deploying powerful Attendees June 21, 2013
enterprise technology is now more a matter of customer choice Materials due
than technological limitations. Anything is possible, whether that Industry Events June 26, 2013
means getting fast access to on-demand applications, building a
private Cloud that delivers IT as a service across an organization,
or building a hybrid model of on-premises installed IT and Cloud
technology. How has this new flexibility changed the way IT strategy
is executed and who is in charge?
Aug JD Edwards Manufacturing JD Edwards Oracle OpenWorld Ad close
SPECIAL For four years, the JD Edwards community of partners and customers Small- and medium-size Attendees June 7, 2013
ISSUE has opened their doors to Profit to tell their stories of business success. business technology Materials due
Once again, Profit devotes a special issue to the past success and future JD Edwards Events June 14, 2013
vision of the JD Edwards product line, as well as a closer look at how
Oracle enterprise systems can support the business processes and
long-term growth of small- and medium-size businesses.
Nov Value Chain Innovation Manufacturing, Oracle Validated Intergration (OVI) Oracle OpenWorld Ad close
Innovation and execution: two terms that describe the operations of a oil and gas Attendees August 30, 2013
modern value chain. But it takes flexible IT to capture good ideas and Materials due
bring them to market. And optimized processes help managers coordinate September 12, 2013
global suppliers, retain optimum inventory levels, and maintain healthy
profit margins. A manufacturing renaissance is causing major manufacturers
in the United States to revisit established value chain policies and rapidly
deploy new technology to build winning products consumers want. This issue
of Profit will review the companies and solutions that are driving value chain innovation.
Editorial Calendar Subject to Change 10
11. AUDIENCE
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Java Magazine Target Audience Corporate and independent developers, IT managers,
Java Magazine is published on a bimonthly basis in digital and mobile architects, product managers, and students.
formats and is an essential source of knowledge about Java technology,
the Java programming language, and Java-based applications for people Job Function: Software engineers, developers, application development
who rely on them in their professional careers, or who aspire to. It staff and management, software architects, enterprise architects, and executive
includes: management.
Feature articles on Java customers Circulation: Currently 131,000+
Java innovations and innovators
Distribution: Bonus distribution of more than 1 million members of the Java
Java technical how-tos
community through Java Developer Newsletter, JUGs, and outside-Java lists.
Java news—product and partner
Java columnists
Georgraphical: EMEA 48%
JUG and JCP news
North America 30%
Java events APAC 10%
Links to online Java communities, downloads, and code repositories LAD 12%
Videos and multimedia demos
Contact your Partner Marketing Representative to request a
Java Magazine Media Kit
Digital Edition
View Here
11
12. ADVERTISING RATES
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Advertising Rates: Includes digital and mobile
Ad Sizes 1x 3x 6x 9x 12x
Full-page $10,000 $9,700 $9,300 $8,800 $7,800
½-page $6,500 $6,305 $6,045 $5,720 $5,070
¼-page $4,000 $3,880 $3,720 $3,520 $3,120
Product Watch $2,000 $1,940 $1,860 $1,760 $1,560
Premium Position Charges: Premium position charges apply in addition to the earned page rate.
Inside Front Cover 20%
1st 15 pages 10%
Additional Opportunities
Digital or video blow-in
Cover: $5,000 Inside: $2,500
Leaderboard or Issue Sponsor: $10,000
Java Developer Newsletter sponsor (Monthly distribution = 3.8 million)
Premier sponsor: $7,500 Issue sponsor: $5,000
List usage
12
13. EDITORIAL CALENDAR
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Java Magazine Editorial Calendar
Issue Feature Deadlines
Jan/Feb Embedded Java Ad close: December 7, 2012
Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java Materials due: December 10, 2012
in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined.
Java in Action: Raspberry Pi Foundation
Java Community Process Q&A: Credit Suisse
March/April The Community Issue Ad close: February 8, 2013
Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference, Materials due: February 15, 2013
educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and
Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more.
May/June The Social Enterprise Ad close: April 19, 2013
Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an Materials due: April 26, 2013
enterprise developer start? Find out what’s possible today with Java and social.
July/Aug Platform Convergence Ad close: May 31, 2013
What you need to know about the convergence of Java SE and Java ME. Materials due: June 7, 2013
Sept/Oct Java 8 Ad close: August 16, 2013
Java 8 is here. Here’s a guide to what you need to know to make the most of it. Materials due: August 23, 2013
PLUS: Duke’s Choice Awards
Nov/Dec Cloud Computing Ad close: October 4, 2013
A look at how is cloud computing changing development. Materials due: October 11, 2013
PLUS: Best practices in development
In every issue
Java Nation: Community news, profiles, events, books, and more
Editorial Calendar Subject to Change
13
14. ADVERTISING SPECIFICATIONS
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Trim size: 8” x 10 7/8” Live Area: 7” x 9 7/8” Material Requirements
1. Press
Oracle Magazine and Profit Ad Dimensions
Oracle Magazine and Profit are
Ad Size Nonbleed (width x depth) Bleed (width x depth)
produced on heat-set web offset.
Spread 15 1/4” x 9 7/8” * (387mm x 251mm) 16 1/2” x 11 1/8” (419mm x 283mm)
2. Magazine Specifications
Full Page 7” x 9 7/8” (178mm x 251mm) 8 1/4” x 11 1/8” (210mm x 283mm)
Trim size is 8” x 10 7/8”
1/2 Page Spread 15 1/4” x 4 7/8” (387mm x 124mm) 16 1/2” x 4 7/8” (419mm x 124mm) (203mm x 277mm), perfect bound.
1/2 Page (horiz.) 7” x 4 7/8” (178mm x 124mm) NA
3. Digital Specifications
1/2 Page (vert.) 3 3/8” x 9 3/4” (86mm x 248mm) NA High-resolution PDF X/1a supplied to Oracle
1/4 Page 3 3/8” x 4 7/8” (86mm x 124mm) NA
Email Materials to:
1/8 Page ** 3 3/8” x 2 5/8” (86mm x 62mm) NA Jennifer Hamilton
* includes inside margin and 1/4” (1/8” per page) gutter bleed allowance jennifer.hamilton@oracle.com
** 1/8 page ads for Partner Solutions & Recruitment Advertising only All ads in Oracle Magazine, Profit, and Java
Magazine are subject to Oracle review. In
order to prevent last-minute changes to your
Java Magazine Ad Dimensions ad, we recommend you take the time to review
Full page (horizontal): 85p4 Wide x 64p0 High product names, branding, and copyright
Half page 36 picas Wide X 58 picas High information prior to your submissions.
1 column 17p4 Wide X 58p0 High
Resolution: 300dpi
Please refer to the following resources:
oracle.com (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt,
e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.)
oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelines
for third-party copyright and trademark use.)
Please contact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information.
14
15. ORACLE INDEPTH NEWSLETTERS
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Oracle Newsletter Sponsorships Newsletter Distribution Frequency
Oracle produces newsletters for specific Architect Community 248,695 4x
IT and industry segments and sends them Business Analytics 399,289 6x
to an exclusive list of opt-in subscribers. CRM 270,616 4x
The average open rate is 12 percent, and Database App Developer 1,141,791 12x
on average our advertisers get 100 clicks Data Integration and MDM 5,915 4x
Education and Research 4,499 4x
from each ad. Oracle newsletters have
Enterprise Manager 174,349 4x
a combined list of more than 4 million
Enterprise Project Portfolio Mgmt. 99,466 4x
subscribers.
Executive Strategy 334,408 12x
Base rate US$7,500 per issue Financial Management 266,278 4x
View Here Financial Services & Insurance 328,958 4x
Fusion Middleware 320,683 6x
Deadlines Human Capital Management 287,569 4x
The space reservation deadline is the first Java Developer 1.1 million 4x
day of the month prior to the issue date, Linux 416,893 4x
and materials are due one week after the MySQL Newsletter 1.3 million 12x
reservation deadline (for example, the Oracle for Midsize Companies 339,349 4x
February issue deadline is January 1, and Oracle Cloud Solutions 331,053 4x
materials are due January 8). Subject to Oracle WebCenter 302,133 4x
change. Banner Sizes: 180x120 pixels with Public Sector 160,538 4x
no animated graphics. Please include a URL Retail 204,953 4x
to the banner and send materials to SPARC 15,648 4x
Security Inside Out 65,874 4x
jennifer.hamilton@oracle.com
Value Chain and Procurement 303,452 4x
Virtualization 74,008 6x
15
16. MARKETING OPPORTUNITIES
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Online Programs
Online advertising provides continuous branding and lead
generation to our exclusive audience of IT professionals.
Oracle Magazine Online oracle.com/magazine
Profit Online oracle.com/profit
Base banner rate: US$5,000 per month
16
17. MARKETING OPPORTUNITIES
ORACLE INDEPTH MARKETING
ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS
NEWSLETTERS OPPORTUNITIES
Demand Generation E-Mail and Direct Mail List Usage Digital Assets
Oracle Publishing maintains one of the best customer Reach our digital subscribers by inserting your
Case Studies/Advertorials lists, and partners can rent names. You can segment digital brochure, blow in, supplement, video, or
Oracle Publishing Group offers custom case study your list by any of the categories on the subscription other promotional material into the digital issues
programs, enabling partners to present their card. of Oracle Magazine, Profit or Java Magazine.
marketplace initiatives and thought leadership to
help launch, or enhance marketing campaigns. Printed Base rate: US$350 per thousand (plus selects) Digital Insert Specifications:
as part of the magazine, the case studies deliver Please contact your Account Manager
tremendous visibility and lead generation. Reprints or Jennifer Hamilton at:
Reprints of your supplement/advertorial, special jennifer.hamilton@oracle.com
View Here
section or advertisement. for all multimedia specifications.
Oracle Magazine Base Rate:
Outserts/Onserts Event Distribution
US$12,500 per page
Place your collateral or promotional material in The Oracle OpenWorld issue of Oracle Magazine and
Profit Base Rate: Oracle Magazine, Profit or Java Magazine. Profit are distributed free to all registered attendees.
US$9,000 per page
Digital base rate: US$5,000 The JavaOne issue of Java Magazine is distributed
Java Magazine Base Rate:
free to all registered attendees.
US$7,500 per page
Printed Polybag
A polybag wrapped around Oracle Magazine or Profit Advertise in the Oracle OpenWorld or JavaOne issue
Advertising Content Creation
carries your company message, providing a powerful and maximize your company’s attendance.
Special Sections/Partner Perspectives
direct mail option.
Specific topic-driven feature sections where partners
are invited to highlight their solutions for specific Base rate US$20,000 (rate includes free outsert)
Oracle initiatives.
View Here
17