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1. SALMERO, MARIA ALENA

2. Most fundamental characteristics
of culture:
1. Culture is always a product of human
behavior
2. It is always transmitted through learning
3. It always gratifies human needs
4. It always tends toward integrating a society.

3. CULTURE IS
SHARED AND
TRANSMITTED

4.  It is shared by and is transmitted to and among
the members of a social group..
 Generally , man transmits culture by means of
ideas
 The acquired learning of culture is passed on
to succeeding generations primarily through
language, but other symbolic means of
communications are utilized

5. CULTURE IS LEARNED
AND ACQUIRED

6.  It has to be understood that not all things
shared generally by a population are cultural.
 Culture is not instinctive
 It is acquired by each person through the
senses and from experiences.
 Each individual must learn through himself.
 No one is born equipped with a particular
language, or knowledge of religious beliefs

7. CULTURE IS SOCIAL

8.  Culture is a group product developed by many
persons interacting in a group.
 It is social due to man’s natural tendency of
sociability and gregariousness.

9. CULTURE IS
IDEATIONAL

10.  Man forms ideas and uses them to assign
meanings to his environment and experiences
 Symbols are symbolized

11. CULTURE GRATIFIES
HUMAN NEEDS

12.  An individual is likely to utilize habitually a
cultural technique which gratifies him in some
way.
 The patterns of culture continues to persist if
they continue to satisfy man’s need
 Biological needs are components of culture

13. CULTURE IS ADAPTIVE

14.  All culture is dynamic
 They change over time
 These changes may be in form of discoveries,
inventions, or cultural borrowings.

15. CULTURE
TENDS
TOWARD
INTEGRATIO
N

16.  Means that the elements or traits that makes
up that culture are not just a random
assortment of customs but are mostly adjusted
to or consistent with one another.
 A culture may be integrated for psychological
reasons. The traits of culture - attitude,
values, ideals, and rules for behavior – are
stored after all, in the brains of individuals.

17. CULTURE IS
CUMULATIVE

18.  Through the ages, the people of any given
place are able to retain certain features of their
culture that are significant in their relationship
and interactions with their fellow human
beings.

19. ADAPTATIONS OF
CULTURE

20. Principal ways in which this
process of culture adaptation
occurs
 Parallelism – independent development of a
culture characteristics in two widely separated
cultures
 Diffusion – much more common process of
patterns and traits passing back and forth from
one culture to another

21.  Fission – a process that can be traced
historically when a long established society
breaks up into two or more independent units
 Convergence – is the fusion of two or more
cultures into a new one which is somewhat
different from its predecessors.

22. FUNCTIONS OF
CULTURE

23.  Culture as a category
 Culture as a tool in prediction

24. More specific functions of
culture:
 Culture serve as “trademark” or special feature
that distinguishes one society from another.
 Culture brings together, contains, and
interprets the values of a society in a more or
less systematic manner.

25.  Culture provides one of the most important
bases for social solidarity
 Culture provides a blue-print of, as well as the
materials for social structure.
 The culture of any society is the dominant
factor in establishing and molding the social
personality
 The culture of a society provides behavioral
patterns