Companies know that their employees and customers have ideas that could drive the next big innovation. But surfacing these ideas–and providing fertile ground for the ideas to grow into breakthrough products and services–is no small task. Crowd sourcing, ideation platforms and social graph initiatives have promise, but miss the mark in delivering engaging, collaborative experiences. It sounds crazy, but research shows that human beings are hard-wired to express themselves and interact with each other through play. Engaging your customers, employees and stakeholders through games delivers deeper, more actionable insight than is available through stodgy brainstorming sessions, online surveys, focus groups or other tools. In this talk, you will learn through case studies and hands-on play how the power of games can help you harness the creativity of your biggest fans – your customers and your employees.

1. Driving Innovation Through Serious Games
Laura Richardson
lrichardson@innovationgames.com
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9. Serious Games
What are they?
Why do they work?
Why are they a huge opportunity?
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10. What are they?
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11. What are they?
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12. Why do they work?
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13. Why are they a huge opportunity?
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14. How can we improve our
OEM customer relationships?
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15. How can we get our team to
think differently? Innovate?
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16. Innovation: From Ideas into Action
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25. Want To Learn More?
• Email me: lrichardson@innovationgames.com
• Call me at (415) 265-2200
• Visit us at: www.innovationgames.com.
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