14. Homepage Redesign: New homepage design, functionality, flexibility and Navigation
15. Rich Media: Launched 13 custom edited videos and 13 slide shows across key visitor interaction pages: Places to go, Things to see and do, About Ireland, Accom. Main PR video.
16. Things to See and Do: Golf: Entirely new section and enhanced functionality.
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20. 1. Pull (drive visitors to the site) 3. Push (put presence on social media)
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26. Social Media Site Stats…. 40% of google maps traffic is travel related (Google)
46. Rich Media “ Within two years, travel web sites that lack video will look uninspired and outdated next to those that do, meaning that the time to get rolling with online video is now.” Forrester Research, “How Travellers Use Online” Video, June 2008