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Content, Creative Commons and the
Keys of Successful Innovative Entrepreneurship in Asia
Pindar Wong
CCHK Co-Public Lead
Incu-Lab, Unit 2102
148 Electric Road
December 2nd 2013
CC By-3.0 HK
Easy as 1,2,3
1)Content
●

Innovation in the Internet Age: Google/FB/Baidu

●

Permissionless Innovation

2)Creative Commons
●

Permissionless Copyright

3)Keys of Success
●

Understanding the 5 Whys?

●

Understanding Disruptive Technologies

●

Understanding Disruptive Technologists
Content is King
●

… if you can get paid - Newpapers

●

Quality – Source / Language

●

Quantity – volume or velocity (time value of information)

●

'Mobile First Strategy' vs 'Mobile Also Strategy'

●

Impact on
●

Choice of Business Model or Resource Model

●

Choice of Location

●

Choice of Law / Legal Support/Restrictions

●

Why HK is good/not good to be an entrepreneur?

●

Are we short of money or content (ideas)?
Innovation
Innovation in the Internet Age
●

Is innovation difficult?

●

What makes innovation in the Internet Age really difficult/easy?

●

How does the Internet change business model planning?

●

Who is going to innovation?

●

When are you going to innovate?

●

Stock vs Flow

●

Understanding Open Standards
●
●

Patent Lanscape, Role and Function of Copyright, other rights

●

●

Understanding the importance of Intellectual Property
Business of IP 2013: Software Patents session on Friday 6th

Perfection vs Just good enough Strategy
●

Impact on S/W Development Methodologies

●

Impact on technology and product life-cycles
Permissionless Innovation
●

Assumption: Internet as Platform for Innovation

●

Learn from Vint Cerf

●

Importance to Understand this Statement

●

ICANN Strategy Panel

●

Public Input and Comment: Why?

●

Internet Governance Ecosystem: Why?

●

Multistakeholder Approach: Why?
Creative Commons
CC Movement: Empowerment
●

Maximize Digital Creativity, Sharing and Innovation

●

Problem: Copyright Laws in the Pre-Sharing age.

●

From 2007 - Copyright Amendment Bill 2011

●

Internet 'Article 23'- Withdrawn before last Legco Session

●

Copyright 'Parody' Consultation – Deadline Extended 15 Nov

●

Intellectual Property (IP) Trading
●
●

1) http://www.ipexc.com/ 2) http://www.hkipx.com/

●
●

Four Companies: 5th Coming
3) http://www.hkipex.com.hk 4) http://www.ipexchub.com

New IP New Journal
●

http://www.hkipnews.org (note: affiliated with 3 above)
CCHK Volunteer Team
●

Prof. Ying Chan, Rebecca MacKinnon (Thank You!)

●

Li Yahong, Alice Lee (Legal Leads)

●

Dr. Haggen So,

●

Ben Cheng,

●

Peter Ma,

●

Veletina Ma,

●

Hon. Charles Mok - IT Functional Legco Member

●

Others (Wing Fai Lee, Oiwan Lam, Jack Qiu)

●

Hosted at Journalism and Media Studies Centre HKU
CCHK Licence Estimate (Nov 2011)
Approximately (450,000+)
BY:

27,493 BY-NC:

152,750

BY-NC-ND: 135,595 BY-NC-SA: 100,375
BY-ND:

22,878 BY-SA

013,538
CCHK – History + Lessons Learned
●

Pre-Launch – 2007 ( Managing Expectations )
●

Social Change takes time (years not months)

●

Clear Demand: HK Wikimedia Community 14/7/2007

●

Launch Oct 25 2008 – Extra Copyright Licencing Option for HK

●

Post-Launch Focus
●

Educational – Introduction of New Senior Secondary Curriculum (Liberal
Studies)
–

Critical Thinking, Current Affairs

–

Establishment of Radio Television Hong Kong Creative Archive
Open Educational Resources

–
●

Lessons Learned: How much time do you have? :)

●

Scaling Community and Resources (Form vs Function)

●

CC Plus – Dual Licencing (e.g. for commercial activities)
CC 4.0 Release Last Week!
●

How to handle 'Sui Generis' Database Rights

●

How to handle internationalization

●

See CC 4.0

●

Why does this matter?
Keys to Successful Innovative
Entrepreneurship in Asia
3R's
1)Right Idea
2)Right Time
3)Right Resources
Key to Successful Innovative
Entrepreneurship in Asia
●

Defining 'Success' - $, social-impact etc.

●

Defining 'Innovation'

●

Defining 'Entrepreneurship'
●
●

●

Early 20's view
Mid 40's view

Defining Asia
●

Why Asia?
Asia Pacific Experience
●

Experience Sharing: 1993-2013
●

APNIC

●

APIA

●

APRICOT

●

ICANN

●

Internet Society
What Resources Do You Need?
●

1) What 'Resource' Issue?
i.e. What resources do you need to build a successful social
movement or business?
●

Onboarding Resources
–

●

Human and Organizational Resources
–

●

How are you going to communicate your cause? Viral/Organic etc.

Financial/In-kind Resources
–

●

How are you going to structure yourselves? Volunteer Burnout?

Communication Resources
–

●

Clear Vision and Mission

What is your revenue/resource/volunteer model?

2) What open technologies? What open techniques?
●

Open Licencing (e.g. CC/GPL) and Open Standards (W3C)
Open Technologies: Sharing
●

There's 'Enough' if you share.

●

Open = Sharing Information/Tools/Techniques

●

Not what you own, but what you have access to

●

Definition of Optimal Corporate Size → Smaller more agile

●

e.g. Not the computer, but the network

●

Sharing Economy – Economies of Scale

●

Open Economy – free to adapt and evolve to change

●

Open Innovation … patent/royalty free – e.g. W3C.
Importance of Open Technology
Standards
●

Costs of Competition
●

●

Costs of Cooperation
●

●

Competition when competition makes sense
Cooperation when cooperation makes sense

How do you 'out innovate' when relying on open
standards?
Example
●

Digital 21 Strategy

●

Waterfall vs Agile Software Development

●

W3C Web Payment
●

●

●

Emergence of Cyrptographic Currencies – e.g.
Bitcoin
Observation of 1970's Financial Technologies

Observation of HK's Role
W3C Web payments Work
●

HTML + Payment = Social Entrepreneurs Get Paid! :)

●

Building Payment into the core architecture of the web

●

'Banking the Unbanked' - 1.5 Billion people
●

Same 1.5 Billion to come online via smartphone

●

Mobile Phone Companies are the new Banks (M-Pesa)

●

Works today (Mozilla Firefox OS, PaySwarm)

●

Discussions next week in Shenzhen (W3C)

●

Start Standards Process (Q2 2014)

●

Finish Standards Process (2017)
Summary
●

Understanding of Innovation in Internet Time
●

Internet as a Platform for Permissionless Innovation

●

Rate of Innovation Key not the stock of innovation

●

Clear understanding of Intellectual Property

●

Clear start-up culture of innovation

●

Clear process of funding and pruning

●

Ask yourself the 5 Whys?

●

Visit:
●

http://www.StartMeUp.HK

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  • 1. Content, Creative Commons and the Keys of Successful Innovative Entrepreneurship in Asia Pindar Wong CCHK Co-Public Lead Incu-Lab, Unit 2102 148 Electric Road December 2nd 2013 CC By-3.0 HK
  • 2. Easy as 1,2,3 1)Content ● Innovation in the Internet Age: Google/FB/Baidu ● Permissionless Innovation 2)Creative Commons ● Permissionless Copyright 3)Keys of Success ● Understanding the 5 Whys? ● Understanding Disruptive Technologies ● Understanding Disruptive Technologists
  • 3. Content is King ● … if you can get paid - Newpapers ● Quality – Source / Language ● Quantity – volume or velocity (time value of information) ● 'Mobile First Strategy' vs 'Mobile Also Strategy' ● Impact on ● Choice of Business Model or Resource Model ● Choice of Location ● Choice of Law / Legal Support/Restrictions ● Why HK is good/not good to be an entrepreneur? ● Are we short of money or content (ideas)?
  • 5. Innovation in the Internet Age ● Is innovation difficult? ● What makes innovation in the Internet Age really difficult/easy? ● How does the Internet change business model planning? ● Who is going to innovation? ● When are you going to innovate? ● Stock vs Flow ● Understanding Open Standards ● ● Patent Lanscape, Role and Function of Copyright, other rights ● ● Understanding the importance of Intellectual Property Business of IP 2013: Software Patents session on Friday 6th Perfection vs Just good enough Strategy ● Impact on S/W Development Methodologies ● Impact on technology and product life-cycles
  • 6. Permissionless Innovation ● Assumption: Internet as Platform for Innovation ● Learn from Vint Cerf ● Importance to Understand this Statement ● ICANN Strategy Panel ● Public Input and Comment: Why? ● Internet Governance Ecosystem: Why? ● Multistakeholder Approach: Why?
  • 8. CC Movement: Empowerment ● Maximize Digital Creativity, Sharing and Innovation ● Problem: Copyright Laws in the Pre-Sharing age. ● From 2007 - Copyright Amendment Bill 2011 ● Internet 'Article 23'- Withdrawn before last Legco Session ● Copyright 'Parody' Consultation – Deadline Extended 15 Nov ● Intellectual Property (IP) Trading ● ● 1) http://www.ipexc.com/ 2) http://www.hkipx.com/ ● ● Four Companies: 5th Coming 3) http://www.hkipex.com.hk 4) http://www.ipexchub.com New IP New Journal ● http://www.hkipnews.org (note: affiliated with 3 above)
  • 9. CCHK Volunteer Team ● Prof. Ying Chan, Rebecca MacKinnon (Thank You!) ● Li Yahong, Alice Lee (Legal Leads) ● Dr. Haggen So, ● Ben Cheng, ● Peter Ma, ● Veletina Ma, ● Hon. Charles Mok - IT Functional Legco Member ● Others (Wing Fai Lee, Oiwan Lam, Jack Qiu) ● Hosted at Journalism and Media Studies Centre HKU
  • 10. CCHK Licence Estimate (Nov 2011) Approximately (450,000+) BY: 27,493 BY-NC: 152,750 BY-NC-ND: 135,595 BY-NC-SA: 100,375 BY-ND: 22,878 BY-SA 013,538
  • 11. CCHK – History + Lessons Learned ● Pre-Launch – 2007 ( Managing Expectations ) ● Social Change takes time (years not months) ● Clear Demand: HK Wikimedia Community 14/7/2007 ● Launch Oct 25 2008 – Extra Copyright Licencing Option for HK ● Post-Launch Focus ● Educational – Introduction of New Senior Secondary Curriculum (Liberal Studies) – Critical Thinking, Current Affairs – Establishment of Radio Television Hong Kong Creative Archive Open Educational Resources – ● Lessons Learned: How much time do you have? :) ● Scaling Community and Resources (Form vs Function) ● CC Plus – Dual Licencing (e.g. for commercial activities)
  • 12. CC 4.0 Release Last Week! ● How to handle 'Sui Generis' Database Rights ● How to handle internationalization ● See CC 4.0 ● Why does this matter?
  • 13. Keys to Successful Innovative Entrepreneurship in Asia
  • 15. Key to Successful Innovative Entrepreneurship in Asia ● Defining 'Success' - $, social-impact etc. ● Defining 'Innovation' ● Defining 'Entrepreneurship' ● ● ● Early 20's view Mid 40's view Defining Asia ● Why Asia?
  • 16. Asia Pacific Experience ● Experience Sharing: 1993-2013 ● APNIC ● APIA ● APRICOT ● ICANN ● Internet Society
  • 17. What Resources Do You Need? ● 1) What 'Resource' Issue? i.e. What resources do you need to build a successful social movement or business? ● Onboarding Resources – ● Human and Organizational Resources – ● How are you going to communicate your cause? Viral/Organic etc. Financial/In-kind Resources – ● How are you going to structure yourselves? Volunteer Burnout? Communication Resources – ● Clear Vision and Mission What is your revenue/resource/volunteer model? 2) What open technologies? What open techniques? ● Open Licencing (e.g. CC/GPL) and Open Standards (W3C)
  • 18. Open Technologies: Sharing ● There's 'Enough' if you share. ● Open = Sharing Information/Tools/Techniques ● Not what you own, but what you have access to ● Definition of Optimal Corporate Size → Smaller more agile ● e.g. Not the computer, but the network ● Sharing Economy – Economies of Scale ● Open Economy – free to adapt and evolve to change ● Open Innovation … patent/royalty free – e.g. W3C.
  • 19. Importance of Open Technology Standards ● Costs of Competition ● ● Costs of Cooperation ● ● Competition when competition makes sense Cooperation when cooperation makes sense How do you 'out innovate' when relying on open standards?
  • 20. Example ● Digital 21 Strategy ● Waterfall vs Agile Software Development ● W3C Web Payment ● ● ● Emergence of Cyrptographic Currencies – e.g. Bitcoin Observation of 1970's Financial Technologies Observation of HK's Role
  • 21. W3C Web payments Work ● HTML + Payment = Social Entrepreneurs Get Paid! :) ● Building Payment into the core architecture of the web ● 'Banking the Unbanked' - 1.5 Billion people ● Same 1.5 Billion to come online via smartphone ● Mobile Phone Companies are the new Banks (M-Pesa) ● Works today (Mozilla Firefox OS, PaySwarm) ● Discussions next week in Shenzhen (W3C) ● Start Standards Process (Q2 2014) ● Finish Standards Process (2017)
  • 22. Summary ● Understanding of Innovation in Internet Time ● Internet as a Platform for Permissionless Innovation ● Rate of Innovation Key not the stock of innovation ● Clear understanding of Intellectual Property ● Clear start-up culture of innovation ● Clear process of funding and pruning ● Ask yourself the 5 Whys? ● Visit: ● http://www.StartMeUp.HK