Bus._Journal_5-3_A

Friday, MAY 4, 2012 ISSUE # 324487 | $1.25 PER COPY USPS 145-100
May 4, 2012
This Week Online 6
Gitomer 7
Public Notices 14
Opinion 34
CONSTRUCTION
• Homebuilding
sees slight uptick
THE FOCUS | 8
THE Profile 13
Beverly Gable,
Co-Owner,
Frosted Cakery
THE List | 10
Harris Construction
tops the list
of Commercial
Contractors
STAY IN TOUCH
www.thebusinessjournal.com
T
he home construction landscape
within Fresno is changing.
Although the town is a hub for
vast farming operations, the city is mov-
ing toward more
centrally located,
compressed, envi-
ronmentally friend-
ly and sustainable
communities.
Fresno is follow-
ing in the same di-
rection as Fresno
County and Cali-
fornia in gearing its
general plan toward
self-sustaining ur-
ban communities
and reduced sprawl.
But some local
homebuilders ex-
pect the Fresno City
Council’s recent
decision to curtail
sphere of influence
expansion for homebuilding will ulti-
mately lead to higher-priced homes and
condominiums, smaller home and yard
sizes and movement of some major home
development projects from Fresno to
nearby cities like Clovis, Reedley, Selma
and Madera.
Fresno homebuilders ponder infill future
On April 19, the city council selected
a 2025 General Plan option designed to
make use of existing land stock in hopes
of slowing urban sprawl. The council
voted 5-2 for an amended version of Al-
ternative A, which halts expansion of
city boundaries for home construction.
The vote did not update the general
plan, but was rather a step in satisfy-
ing requirements under the California
Environmental Quality Act (CEQA).
Environmental considerations under
the city’s general plan update should be
completed by the first day of 2013, said
Mark Scott, Fresno’s city manager.
He said the city is about halfway
through the general plan update pro-
cess.
‘Middle of the road’
The city’s environmental vision is to
reduce miles traveled by homeowners
and renters while improving air quality
Construction of new homes is ongoing at the Regent Park segment of the Harlan Ranch development by Wilson
Homes in north Fresno. Such construction on the fringes of town is in the crosshairs of a new general plan update.
Chuck harvey
“This is not a Sierra
Club alternative.
This is a middle-of-
the-road approach.”
Mark Scott,
City Manager,
City of Fresno
Chuck Harvey – Staff Writer
Focus: New home construction
picks up in Fresno, page 8
Homebuilders | 5
Recognizing the dispro-
portionately high unemploy-
ment rate, a population un-
dertrained for many jobs and
inadequate recreational fa-
cilities, among other issues,
concerned business leaders in
southeast Fresno have joined
together to form the South-
east Fresno Community Eco-
nomic Development Associa-
tion.
Since the nonprofit organi-
zation was established about
two years ago, it has been
granted tax-exempt status un-
der section 501(c)(3) on Feb.
24, 2011 and began building its
network or resources.
“These individuals are
very committed to helping
the community and each one
brings extensive experience
Clay Moffitt– Staff Writer
Southeast | 3
Creating an organization
to promote a cause can
appear like a fulfillment of a
personal calling, but starting
a nonprofit organization is
a lot more complicated than
rounding up like-minded indi-
viduals to find a solution.
Almost all of the elements of
a for-profit business apply to
running a nonprofit, plus the
paperwork and regulations of
starting a nonprofit can seem
insurmountable.
“They need an understand-
ing that they have to function
like a for-profit business,” said
Rich Mostert, the program di-
rector for the Small Business
Development Center, in re-
gards to nonprofit organizers.
“They need to know who they
are serving and how to gen-
erate revenue to serve those
people or causes.”
Marketing, expense man-
agement, image and branding
also apply to nonprofits.
Just like a regular corpora-
tion, a non-profit organization
must file its articles of incor-
poration and bylaws.
According to David M. Ca-
menson, an attorney who
owns his own practice, David
M. Camenson, a Professional
Corp., technically there is a
little more paperwork to file
a for-profit business than a
nonprofit organization. How-
ever if that nonprofit wants
to apply for tax-exempt status
under section 501(c)(3) of the
internal revenue code, which
is not automatically granted,
the applicant must file an IRS
form 1023. That form will add
about 30-100 pages of compli-
cated paperwork.
“The IRS doesn’t want to
approve every application be-
cause a lot might not be wor-
thy of tax-exempt status,” Ca-
menson said.
The IRS will look critically
to be certain the people run-
ning the organization will not
accrue any personal benefit
from the nonprofit other than
their own salary. Plus the sal-
ary must be deemed reason-
able.
The organization must also
name a board of directors,
whose members the IRS will
research thoroughly to de-
termine their experience and
skill level. Camenson said if
the board is comprised of only
one to three members, it will
likely be rejected. He recom-
mends at least five.
Some of the biggest factors
the IRS will consider will
be the purpose of the entity,
actual activities conducted,
how it will raise money, if it
is public charity or just a se-
lect group of people donating
to the charity. It also needs to
Nonprofits get no easy outs
Nonprofits | 4
SE Fresno
biz owners
join forces
Clay Moffitt– Staff Writer
Paperwork abounds, grants uncertain

2 www.thebusinessjournal.com FRIDAY, MAY 4, 2012

FRIDAY, MAY 4, 2012 www.thebusinessjournal.com 3
in different areas,” said Jose Leon
Barraza, president and chief execu-
tive officer of SEFCEDA, about the
organization’s members.
He takes pride in the board of di-
rectors assembled within a relative-
ly short period of time.
Jose Luis Barraza (no relation), the
interim director of the Housing Alli-
ance of Fresno, serves as the chair-
man of the board. Emerson Estrada,
president and CEO of the CALBEC
Group, formerly with the Economic
Development Corporation serving
Fresno County, is the vice chair-
man. The chief financial officer for
the group is Joseph Riojas, manager
of the Sunnyside branch of Wells
Fargo Bank, and Patricia Gonzalez, a
business graduate student, serves as
the secretary.
The remainder of the board is
comprised of other prominent mem-
bers of the southeast Fresno busi-
ness community.
“I realize that these are challeng-
ing times, but I haven’t seen a board
member flick an eye,” said Jose Luis
Barraza. “These people are doers
and are committed towards posi-
tive change for southeast Fresno. I
don’t see them changing their posi-
tion and have no doubt that they will
work towards meeting our primary
goals for the community within the
next few years.
One of the biggest issues the group
has to address is the area’s unem-
ployment rate.
The unemployment rate of Fresno
County’s as a whole was reported at
17.4 percent for the month of March,
according to the Employment De-
velopment Department. However
the southeast region of Fresno’s un-
employment rate is projected even
higher at 37.3 percent.
“Even in a bad region, you have
pockets of even more difficulty, in
terms of numbers, and southeast
Fresno is one of those areas,” Estra-
da, the vice chairman of the board,
said.
As documented in The Washing-
ton Post last February, the city of
Fresno is dealing with a surplus of
skilled jobs, despite the high unem-
ployment rate, because of the large
number of workers without the req-
uisite training.
“Don’t let anyone say there are
no jobs in Fresno,” Estrada said.
“There are jobs, but we have a large
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Southeast | from 1
unskilled population highly concen-
trated in southeast Fresno. So it’s a
better problem to have but, none-
theless, a problem.
The organiza-
tion emphasizes
improved training
and education for
residents to increase
their earning po-
tential as part of its
strategy.
SEFCEDA takes on
part of the responsi-
bility by conducting
workshops. On April
18, it held a work-
shop on improv-
ing sales, increasing
walk-in traffic and complying with
the American Disability Act re-
quirements.
It is also in the process of build-
ing its network to provide technical
assistance and access to capital for
businesses.
“We’ve set our priorities on the
business community because there
is a direct correlation
between the business
community and the
neighborhoods,” said
Jose Luis Barraza.
It has fostered rela-
tionships with orga-
nizations like Small
Business Administra-
tion, the Central Val-
ley Business Incuba-
tor, Bank of the Sierra
and the Fresno Com-
munity Development
Financial Institution,
to name a few.
“These businesses need to know
what resources are available to get
capital for expansion,” said Jose
Leon Barraza. “What other things
can they do in light of our current
recession? What kinds of things can
they do to improve the success of
their business?”
SEFCEDA is committed to provid-
ing better recreational facilities for
children, families and the elderly. It
would also like to bring more cul-
tural events to southeast Fresno.
“We need an organization that fo-
cuses not just on business, but on
families, individuals and improving
the overall quality of life for ev-
eryone here,” said the Rev. Juan M.
Saavedra of the Grace United Meth-
odist Church, who is also a board
member.
It would particularly like to better
utilize the Fresno Fairgrounds, lo-
cated along Kings Canyon Road, for
concerts and other activities.
Clay Moffitt | Reporter can be reached at:
490-3464 or e-mail clay@thebusinessjournal.com
From left, Jose Leon Barraza and Rev. Juan M. Saavedra of Grace United Methodist Church are affiliated with the 2-year-old Southeast Fresno Community
economic Development Association.
CLAY MOFFITT
“I realize that these
are challenging times,
but I haven't seen
a board member
flick an eye.”
Jose Luis Barraza
Interim Director,
Housing Aliance of Fresno

“We have grown steadily over the past 25 years with a strong focus on utilizing
our in-house expertise to build low maintenance, user friendly, and durable
machines. Citizens Business Bank has helped us meet our commitments by
providing a working line of credit. My banker understands our unique needs
and applied her expertise in satisfying our financial requirements.” Fernando Serpa, President
0512
www.cbbank.com
be an organization that will benefit the community
and not an isolated group. Camenson uses the ex-
amples of local stamp or coin groups that would
only benefit the members of those groups.
Bud Solomon, a counselor for the SCORE pro-
gram of the Small Business Administration, espe-
cially emphasizes nonprofits need to know where
the money to operate will come from.
“There is a misnomer that the government has
all this money it wants to pour out for people to
start a 501(c)(3),” Solomon said.
Bryan Feil, the director of the Neighborhood
Thrift Store in Fresno, also advised against creat-
ing a business model that is dependent on grants.
“Making sure the vision and mission statement
is clear will help you sustain a nonprofit, instead
of always chasing after where grant money is flow-
ing,” Feil said.
The Neighborhood Thrift Store in Fresno is an
example of a hybrid organization that has both a
for-profit and nonprofit element.
As the name implies, it is a retail store selling
previously-owned goods. However the profits from
the sale of those products goes to fund its employ-
ment training programs.
Also similar to a for-profit business, the market
Nonprofits | from 1
for nonprofit causes can be saturated. Individuals
looking to start an organization need to research to
see if the cause is already being served in the area.
“You’re not going to start pizza parlor next to
15 other pizza parlors,” Mostert said, as a point of
comparison.
Establishing relationships and partnerships can
also go a long way to overcoming the obstacles of
starting a nonprofit.
Feil founded the Neighborhood Thrift Store
with two fellow members of the Well Community
Church.
Although a completely separate entity, the
church helped them file the articles of incorpora-
tion, apply for tax exempt status and perform their
accounting until 2009, when they were able to do
it in-house.
Feil said they still would have been able to start
their non-profit without the church’s assistance,
but it simplified the process and made the begin-
ning much smoother.
“It would have just been more on our shoulders,
but the church gave us the flexibility to focus on
our business,” Feil said.
Although complex and sometimes challenging,
nonprofits fulfill a valuable role in the makeup of
any functioning economy.
“If a nonprofit addresses a need that is not cur-
rently being addressed, and there is a market and
the financial support, than it’s a good nonprofit or-
ganization,” Mostert said.
Clay Moffitt | Reporter can be reached at:
490-3464 or e-mail clay@thebusinessjournal.com
Bryan Feil (far right) and Anthony Armour (middile with the stocking cap) utilized resources from the Well Community Church to overcome
some of the challenges of starting their nonprofit Neighborhood Thrift Store.
FILE PHOTO
CORRECTION:
In the article “Local cigar shops fear Prop. 29
tobacco tax measure” in the April 27 issue, Keith
Park was incorrectly identified as the president of
Cigar Rights of America. He is actually the executive
director of “California Citizens Against Wasteful
Taxes, No on Prop. 29.”

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and providing sustainable commu-
nities with many amenities within
walking distance.
Builders are willing to give it a
shot, but shifting to smaller, denser
communities will be expensive and
require extensive planning, they say.
Scott said that in terms of land
available for construction, the city
should be in good shape for at least
the next 10 years. “This is not a Si-
erra Club alternative,” he said. “This
is a middle-of-the-road approach.”
And builders will find plenty of
opportunities in infill construction,
Scott said.
Among buildings voicing support
for reducing sprawl in the area is
McCaffrey Homes.
In a letter to the city council, Brent
McCaffrey wrote, “We believe Al-
ternative A presents the best choice
for furthering the city’s goals of sta-
bilizing neighborhoods, leveraging
existing infrastructure and ensuring
that vital services such as police and
fire are not stretched beyond their
limit. Furthermore, Alternative A
encourages and promotes more effi-
cient use of transportation systems,
expanded transportation choices,
appropriate and mixed land uses and
the revitalization of declining neigh-
borhoods, all of which ultimately
will improve our quality of life.”
Consumer wants
But on the issue of high-density
construction, McCaffrey called on
the city to show some flexibility. He
added, “…we feel the city would ben-
efit from considering a more holistic
approach to single family residential
home densities which might provide
homeowners the opportunity to
move up or down as their individ-
ual situations dictate, and thus re-
main in the city and their respective
school districts long term.”
Some of the higher densities will
be in the downtown area where
Fresno has had some success with
apartments, condos and lofts.
However, consumer reaction to a
major change in homebuilding pol-
icy remains mostly unknown.
Mike Prandini, president of the
Building Industry Association of
Fresno and Madera counties, told
the city council recently that high-
er density doesn’t translate to low
cost. And adding higher density to
the general plan “is not a savior for
Fresno,” he said.
Also, builders will have to decide if
they want to become more involved
with infill construction, which in-
cludes building and development in
vacant city centers.
The city’s plan would require
more future home construction to
be built on existing infill properties.
Under Alternative A, 39 percent
of new housing units will have to be
constructed on infill property and in
the downtown area. The remainder
will be built on designated growth
areas within the city.
In addition, the plan allows for
higher home density per acre. Build-
ers can construct an average of 9.4
homes per acre.
Infill strategy
City councilman Clint Olivier,
who supported a hybrid of Alter-
native B, said that if the city plans
to push builders more toward infill
Homebuilders | from 1 projects, then it has an obligation to
inform taxpayers how it will reform
the building fee structure to pay for
infill. Alternative B allows slightly
lower densities and a lower percent-
age of infill construction.
Olivier wants to see the planning
and approval process for infill proj-
ects streamlined. For now, it’s high-
ly expensive, time consuming and
cumbersome, he said.
“I want to see a guarantee from the
city that this plan is not pie in the
sky,” Olivier said.
He added that if infill projects are
done right, everyone in the commu-
nity will benefit.
Alternative A, also referred to as
the “Boulevard Plan,” focuses on the
re-building of the primary corridors
as a series of neighborhood and re-
gional mixed use centers surround-
ed by higher density housing. About
half the projected residential growth
will be located in infill areas, trans-
portation corridors and downtown.
Goals include reducing miles trav-
eled, building sustainable communi-
ties and reducing air pollution.
Improving air quality is also a
top consideration of Fresno County.
Under the air quality section of the
county’s general plan, four growth
policies must be addressed: Keep
growth in existing development ar-
eas, encourage compact develop-
ment, encourage mixed-use devel-
opment and encourage pedestrian
and transit-oriented
development in urban
areas.
While the goals
are well established,
questions remain
about the cost of
building high-densi-
ty dwellings within
aging parts of the
city where new in-
frastructure will be
needed. And will de-
mand sustain build-
ing in these areas?
Prandini insists that high-density,
mixed-use developments are expen-
sive to build and live in.
That has been the case in San
Francisco and Los Angeles, he said.
Try to make it work
Prandini, who represents numer-
ous builders — both big and small
with projects in the Fresno area
— said that the city still contains
enough prime residential territory to
satisfy homebuilders’ needs at least
for the next four to six years. Then
finding the right sites to build on will
be more difficult, he said.
The existing growth areas desig-
nated under the general plan, may
not necessarily be the areas where
residents want to live, Prandini said.
Home development is expensive and
demand has to be there, he said.
He said local builders will work
with the city to try to make develop-
ment plans work.
But many challenges lie ahead.
In developing infill properties
Prandini expects infrastructure
problems to develop along the Black-
stone Avenue corridor and in the
downtown area. Providing adequate
water and sewer lines for densely
populated communities in the two
areas will be a major challenge, he
said.
Pipes will have to be retrofitted
and that will be costly, Prandini said.
He expects the cost to be added to
each living unit as a facility charge.
City Manager Scott said ratepay-
ers would pay for infrastructure up-
sizing or expansion. As for provid-
ing new water and sewer lines for
the Blackstone and downtown corri-
dors, Scott said the lines would have
to be replaced anyway as part of a
30-year maintenance plan.
Darius Assemi, president of Gran-
ville Homes, asked the city council,
during its recent meeting, if there
would be incentives to
help counter the high
cost of upgrading in-
frastructure. The city
is looking into the is-
sue.
Address old
neighborhoods
In a telephone inter-
view Assemi also em-
phasized the need to
maintain Fresno’s ex-
isting neighborhoods.
“We have enough area
for building neigh-
borhoods,” Assemi said. “But our
old neighborhoods need to be ad-
dressed.”
Streets, sidewalks and landscap-
ing must be kept up, he said adding,
“You can’t grow without taking care
of older neighborhoods.”
Assemi said that the most impor-
tant aspect of building new develop-
ments is to provide access to parks,
trails and schools. Land must con-
tinue to be made available for open
space, he said.
Also, he said that new neighbor-
hoods and infill projects must be in
balance. But to promote more infill
projects, the city government needs
to ensure adequate water and sewer
capacity, Assemi said. “And you have
to make sure you have the support of
the neighborhood,” he said.
Assemi said the city must find a
funding source, possibly from high-
er water and sewer rates, to pay for
new infrastructure and to keep older
neighborhoods maintained.
Assemi acknowledged that Gran-
ville Homes is fortunate to already
have extensive infill construction
experience. Other builders may have
to move more toward infill construc-
tion to stay in the competitive home-
building business.
Design, funding challenges
Prandini said some homebuilders
will switch over to mixed-use proj-
ects in infill areas, but it’s a different
kind of construction that requires
more time and additional architec-
tural work. Obtaining financing can
also be more challenging, Prandini
said.
He said the city can now identify
parcels where homes can be built.
But if the parcel is not attractive to
buyers and has low sales potential,
then builders will have to look else-
where to construct developments.
“That’s the reason a lot of land is
vacant or skipped over,” Prandini
said. “If demand was there, they
would already have built on it.”
As for existing building areas with-
in the city, Prandini expects more
home developments in far northern
Fresno, the Southeast Growth Area
and in areas west of Highway 99. But
open space for building will eventu-
ally run out and infill will be the
lone choice in the city.
The effort to maintain home proj-
ects within general plan-designated
areas began with Senate Bill 375 in
2008. The bill gives the California
Air Resources Board authority over
sources of greenhouse gas emis-
sions, including cars and light trucks
and directs the authority to set tar-
gets for reducing emissions.
It builds on the existing framework
of regional planning to tie together
the regional allocation of housing
needs and transportation planning.
Chuck Harvey | Reporter can be reached at:
490-3466 or e-mail chuck@thebusinessjournal.com
Signs advertising new developments on the outskirts of Fresno may be a thing of the past under the city
of Fresno’s new 2025 General Plan set for completion by the end of the year.
Chuck harvey
“I want to see a
guarantee from the
city that this plan is
not pie in the sky.”
Clint Olivier,
Fresno City Councilmember

GOVERNMENT
Three cities get $3.2M mortgage
funds
Assemblymember Henry T. Perea
(D-Fresno) announced today that
three Fresno County cities will re-
ceive a total of nearly $3.2 million
for home mortgage assistance and
home rehab projects.
The funds come from the state
Department of Housing and Com-
munity Development’s CalHome
Program, which is funded by Prop
1C and helps local agencies create
affordable housing opportunities.
The city of Fresno will receive $1.5
million, which will be used to pro-
vide mortgage assistance loans to 22
first-time, low-income homebuyers
and provide rehab assistance to 16
low-income homeowners.
The city of Parlier is receiving $1
million to provide mortgage assis-
tance to 10 homebuyers and rehab
help to 10 homeowners.
The city of Sanger will get
$692,3000 to provide mortgage as-
sistance to 45 homebuyers.
TRANSPORTATION
Fresno business owners rally
against rail
Around 40 businesses in the path
of California’s proposed bullet train
converged at Klein’s Truck Stop in
northwest Fresno Tuesday to vocal-
ize their opposition to the plan.
The rally, organized by the Cen-
tral Valley Tea Party, drew hun-
dreds more to hear their testimo-
nies as they crowded the parking lot
at Klein’s, which has served truck-
ers and travelers for decades from
its location at Herndon Avenue and
Highway 99.
Steven Brandau, head coordina-
tor for the Central Valley Tea Party,
opened by railing against the proj-
ect’s $68 billion price tag, of which
only $6.6 billion has been identified
for the San Joaquin Valley segment.
But inciting more ire amongst the
public, he said, is the fact that many
Fresno businesses along the rail’s
path are without options of where
and how to relocate once the Cali-
fornia High-Speed Rail Authority
takes their land while most have not
even been informed that they will
be affected.
“There are many businesses be-
hind me where we’re the first to tell
them about this and we think that’s
criminal,” Brandau said. “Some of
these businesses have only three,
six and 12 employees. Every single
business is valuable to us.”
Susan Romo, owner of Romo Tow-
ing Service, said the 84-year-old
business at 4625 Golden State Blvd.
supports five families and provides
needed services to not just the sur-
rounding community, but the city
and county of Fresno as well.
Norm Nelson, president of Ther-
mo King at Church and Railroad
avenues, said he will likely lose his
parts department and warehouse at
his 35-year-old refrigeration busi-
ness when the bullet train moves
through.
Besides 34 employees that rely on
their jobs there, Nelson said that
a good portion of the $317,000 he
paid in sales tax in 2011 and nearly
$10,000 in property tax will be di-
minished.
AGRICULTURE
Ag child labor regs withdrawn
The U.S. Department of Labor has
withdrawn a proposal to restrict
farm jobs for children under the age
of 16.
The proposed rule faced criticism
from farm organizations and ethnic
farmers who have traditionally put
the whole family to work on a small
farm. The rule was proposed to pro-
tect children from accidents on the
farm.
Studies show children are signifi-
cantly more likely to be killed while
performing agricultural work than
while working in all other indus-
tries combined.
But removing children from farm
duties on family farms was consid-
ered detrimental to family farm op-
erations. A release from the U.S. De-
partment of Labor said the Obama
administration is committed to
promoting family farmers and re-
specting the rural way of life that is
passed on from generation to gen-
eration.
Instead of pushing for a rule
change, the Department of Labor
and agriculture safety experts will
now will work with rural stakehold-
ers such as the American Farm Bu-
reau Federation, the National Farm-
ers Union, the Future Farmers of
America and 4-H clubs to develop
an educational program to reduce
accidents to young workers and
promote safer agricultural working
practices.
Firms cited for pesticide sales
Two Central Valley pesticide deal-
ers, Gar Tootelian Inc. of Reedley
and Britz-Simplot Grower Solutions
LLC of Traver, have been fined a to-
tal of $105,000 for knowingly selling
a pesticide product for a use not al-
lowed by the label to control mites
on peaches.
The California Department of
Pesticide Regulation reports the
product sold was propargite, which
uses the trade name Comite. It is
commonly used in California on
field crops and some vegetable
crops.
“Our investigation found that
dealers who employ pest control ad-
visers, sold the product to growers
who did not produce any field crops
on which the product could legally
be used,” said Brian Leahy, Califor-
nia Department of Pesticide Regula-
tion director in a release. “Dealers
This Week Online
ENVIRONMENT are licensed by DPR and responsible
for knowing and complying with
pesticide laws.”
Gar Tootelian Inc. must pay
$60,000 for unlawfully selling Com-
ite in Fresno and Tulare counties
from 2008 through 2010.
Britz-Simplot Grower Solutions
LLC was fined $45,000 for selling
Comite in Fresno and Tulare coun-
ties form 2009 through 2010.
Both companies agreed to imple-
ment control measures to ensure the
violations do not occur again.
In a written statement, Greg Mus-
son, president of Gar Tootelian Inc.,
explained the situation that led to the
fine. He said his company sold Com-
ite on about a dozen occasions over a
year-year period to growers with no
crop on which it could be used.
“Although our staff of pest control
advisors never advised any grower
to use this product incorrectly, we
should have done a better job of
policing this type of mistake at the
checkout counter,” Musson said. “At
great expense, we have put into place
various safeguards to help catch
these types of errors in the future.
We apologize to the public for our
mistake and have decided to settle
this matter with the state as we rec-
ognize our efforts could have been
better.”
ECONOMY
Economic forecast improving
Fresno is not exempt from the
state’s anticipated slow recovery,
according to the Business Forecast-
ing Center at the University of the
Pacific, which released its Califor-
nia & Metro Forecast on Tuesday.
According to the forecast, most
sectors in the Fresno Metropolitan
Statistical Area (MSA) will see job
growth in the second half of 2012.
Some of the leading industries an-
ticipated are manufacturing with 6
percent growth, construction and
mining with 3.7 percent growth,
trade, transportation and utilities
with 3.2 percent growth and health
services with 3 percent growth.
The Fresno MSA population is ex-
pected to increase by 1 percent, but
the workforce will only grow by 0.8
percent.
The unemployment rate for the
area is expected to drop to 15.4 per-
cent in 2012. By 2013 and 2014 the
unemployment rate is expected to
go down to 15 percent and 14 per-
cent.
HUBZone workshop scheduled
The U.S. Small Business Adminis-
tration will hold a workshop on May
15 with the intent of getting more
businesses certified under the HUB-
Zone program.
The program is for businesses lo-
cated in HUB (Historically Under-
utilized Business) zones to promote
economic development and employ-
ment growth in distressed areas.
Certified businesses benefit
through preferential evaluations
when bidding for government con-
tracts. The federal government has
a goal of awarding 3 percent of all
dollars for federal prime contracts
to HUBZone-certified small busi-
ness owners.
Eligibility requirements and HUB-
Zone maps can be found at www.
sba.gov/content/hubzone-maps.
Valley gets clean locomotives
CONTRIBUTED
Progress Rail Services Corp. will supply four repowered, low-emission locomotives for
use on the San Joaquin Valley Railroad.
An Alabama-based supplier of
remanufactured locomotive and
railcar products has reached an
agreement with the San Joaquin
Valley Railroad to supply four re-
powered, low-emission locomo-
tives.
Progress Rail Services Corp. said
in a statement that each engine
is equipped with exhaust after-
treatment technology that reduces
emissions and allows one of these
clean-burning diesel locomotives
to take as much as 20 days to pro-
duce the same emissions that one
of the former locomotives would
have generated in a single day.
“We are thrilled that the San
Joaquin Valley Railroad and Rail-
America have chosen Progress Rail
to upgrade its fleet with these lo-
comotives,” said Billy Ainsworth,
The following local stories appear free throughout
the week at www.thebusinessjournal.com. To receive daily
email alerts about these and other stories, click
"Daily Update" on the right-hand side of the website.
president and CEO of Progress
Rail, in a statement. “The new lo-
comotives reduce nitrogen oxide
emissions by over 60 percent and
particulate matter emissions by
over 70 percent, making them the
cleanest locomotives operating in
the state.”
RailAmerica is the parent com-
pany of the SJVR, which provides
service to Union Pacific and Bur-
lington Northern Santa Fe rail-
roads.
The San Joaquin Valley Air Pol-
lution Control District provided 85
percent in funding incentives as
part of the Carl Moyer program,
which focuses on the replacement
of older heavy-duty diesel engines
with electric, alternative fuel, or
cleaner diesel technology. The to-
tal grant award was $7.1 million.

The phone is smart.
How smart is the user?
H
ave you noticed the shift
in human focus and
concentration?
Sitting in the lobby of the Public
Hotel in Chicago, there are about
50 people sitting
and milling around,
engaged in some
form of interaction
— primarily WITH
THEMSELVES.
Oh, there are oth-
ers with them, but
these people are
head down on their
phones. I’m sure
you have both seen
them and been one
of them.
Maybe you’re even reading this on
your mobile device right now!
Guidelines of phone use have
significantly changed because of
technology availability. Five years
ago (before the launch of the game-
changing iPhone), all you could do
on a phone was send and receive
calls — and painfully text. Remem-
ber your early texts — a-b-c-(oh
crap)-2. That was a technological
EON ago.
Cellular phones are smart these
days. Most of the time, they’re
smarter than their user. They are
as much “app” driven, as they are
talk and text. If you include email
and the Internet in general, your
calendar, Facebook and other so-
cial media apps, Google and other
search engines, news and other of-
the-moment information, Instagram
and other photo apps, your camera,
music, movies, Angry Birds (I’m
currently playing RIO HD), Scrab-
ble, and other games, Foursquare,
Paypal, and of course the ubiquitous
Amazon (where you can buy any-
thing in a heartbeat, and read any
book ever written), you at once real-
ize your phone or tablet has become
your dominant communication de-
vice — and it’s only an infant in its
evolution.
Voice recognition is the next big
breakthrough.
Most people are not masters of
their own phone. They use pro-
grams they need, and rarely explore
new ones, unless recommended by a
friend. (Think about how you found
many of the apps you use.)
If you’re seeking mastery of your
device, here are the fundamental
how-tos:
• How to use it mechanically. (Not
just on and off.) Your phone holds
technological mysteries and magic
that can make your hours pay high-
er dividends once you master them.
• How to use it mannerly. The
“when” and “how loud” are vital
to your perceived image. See some
more rules and guidelines below.
• How to use it to enhance com-
munication. Texting is the new
black. Data transmission now ex-
ceeds voice transmission — by a lot.
Emailing a customer? How do they
perceive you when they read it? Is
it “C U L8r” or “See you later”? Is
it “LMK” or “let me know”? You tell
me. I don’t abbreviate. My mother
would have never approved.
• How to use it to master social
media. Tweet value messages on
the go. Facebook is inevitable, and
now that Instagram is linked, you’ll
need an hour a day to post and
keep current. RULE OF BUSINESS:
Whatever time you allot to personal
Facebook, invest the same amount
of time to your business (like) page.
Post and communicate to custom-
ers.
• How to use it to allocate your
time. Use your stopwatch feature
to measure the total amount of time
you spend on your phone. You can
easily hit start-stop-memory each
time you use it. Your total at the end
of the day will shock you — but not
as much as multiplying the total by
365.
Here are the rules, guidelines, and
options to understand the proper
time and place for use:
• When you’re alone and no one is
around. The world is your oyster. Be
aware of time. If left to your own de-
vice, minutes become hours.
• When you’re by yourself, but
others are within hearing distance.
Speak at half-volume, and keep it
brief.
• In an informal group. Ask per-
mission first. Use your judgment as
to what to ignore. Be respectful of
the time and attention paid to the
people you’re with.
• In a business meeting. Never.
Just never.
• In a one-on-one sales meeting.
Beyond never. Rude.
AIRPLANE HUMOR: Flight at-
tendants scream at you to “power
down,” whatever that means — not
as loud as is you if you referred to
them as a “stewardess,” but close.
Plane lands and the entire plane
is on their phone or staring at their
phone, and walk off the plane like
lemmings marching to the sea in a
robotic stare.
REALITY: People are walking
into walls, tripping, bumping into
other people, and crashing their
cars while looking at and using their
phones.
A classic cartoon in The New
Yorker magazine a few weeks ago
showed a picture of a woman on her
phone saying, “I’ve invited a bunch
of my friends over to stare at their
phones.”
The smart phone is here to stay —
they’re cheap to use and application
options are expanding every day.
Your challenge is to harness it, mas-
ter it, and bank it.
Jeffrey Gitomer is the author of The
Sales Bible, Customer Satisfaction is
Worthless Customer Loyalty is Price-
less, The Little Red Book of Selling,
The Little Red Book of Sales Answers,
The Little Black Book of Connections,
The Little Gold Book of YES! Attitude,
The Little Green Book of Getting
Your Way, The Little Platinum Book
of Cha-Ching, The Little Teal Book
of Trust, The Little Book of Leader-
ship, and Social BOOM! His website,
www.gitomer.com, will lead you to
more information about training and
seminars, or email him personally at
salesman@gitomer.com.
The
Sales Guru
Jeffrey Gitomer
Monday, May 14, 2012
San Joaquin Country Club
Registration/Lunch: 10:30am • Shotgun: 12:00pm
Dinner: 5:30pm
Individual tickets are available for $195.
For more information, please call (559) 495-4800
or email info@fresnochamber.com
SPONSORSHIP OPPORTUNITIES AVAILABLE
this year’s tournament will make contributions to
both the Police Chief’s and Sheriff’s Foundations to
help combat theft in the business community. The
monies will be directed towards more video policing
and efforts to reduce metal thefts.
5tH
annual
GolF tournaMent
FRESNO CHAMBER OF COMMERCE
Police Chief Jerry Dyer and
Sheriff Margaret Mims Welcome you to the

10 List: Commercial Contractors
ConstructionFOCUS
MAY 4, 2012
INSIDE
ISTOCK
New home construction has picked
up slightly in the Fresno area, but
homebuilding remains at a slow and
well-calculated pace, mostly within
existing new home developments.
Several factors have helped in-
crease demand for new homes, in-
cluding a slowly improving job mar-
ket and a low inventory of existing
homes. In addition, interest rates
remain low, new home prices are at-
tractive and some homebuilders pro-
vide incentives for the purchase of
their homes.
That is expected to translate to
more construction in the months to
come.
The U.S. Commerce Department
reported this month that nationally,
building permits rose 4.5 percent to
a seasonally adjusted annual rate
of 747,000. That’s the highest level
since September of 2008.
Closer to home, Construction
Monitor reports that counties in the
Central San Joaquin Valley recorded
1,861 residential building permits is-
sued for the year as of April 26. Value
of the permits is $164.9 million.
That compares to 1,424 residential
building permits worth $116.8 mil-
lion for the same period in 2011.
Fresno County recorded 22 resi-
dential homebuilding permits from
April 19 to 25.
The top 10 builders for Central
San Joaquin Valley in terms of to-
tal cost up to April 26 are De Young
Properties, 11 homes, $3.1 million;
Centex Homes, 16 homes, $3.8 mil-
lion; Raven Custom, 16 homes at
$4.2 million; Woodside Homes, 22
homes, $6.5 million; Wilson Homes
Inc., 39 homes, $7.2 million; The Mc-
Caffrey Group, 32 homes, $7.3 mil-
lion; Wathen Castanos, 63 homes,
$8.9 million; Bonadelle Homes Inc.,
36 homes, $9.1 million; Granville
Homes Inc., 41 homes, $9.4 million;
and Lennar Fresno Inc., 95 homes,
$20.9 million.
Along with a jump in planned
home construction, cargo ships
are reportedly being loaded to the
brim with timber at Coos Bay, Ore.
for shipment to various parts of the
United States.
But that and the improved statis-
tics don’t mean the homebuilding
market is nearing recovery. Experts
report that the rate of construction
and the level of permits requested
remain at about half the pace that is
considered healthy.
The bottom line is that construc-
tion activity is still depressed.
In response, builders are looking
to provide popular features and in-
novative designs while keeping pric-
es within reason. And homebuilders
are extra mindful about building in
locations where residents want to
live.
That has helped in bringing back
the sound of construction crews,
which had been nearly silenced by
slow demand over the past four
years.
Examples include Elevations
and Regent Park at Harlan Ranch
by Wilson Homes, where multiple
homes are under construction. The
homes, located near the intersection
of Highway 168 and East Shepherd
Avenue in Clovis, are built to pro-
vide energy savings while reducing
maintenance.
Wilson Homes has about 80 homes
under construction at five develop-
ments in the Fresno-Clovis area. El-
evations and Regent Park at Harlan
Ranch are the newest of he develop-
ments.
The Regent Park homes are built
Chuck Harvey – Staff Writer
in a variety of sizes including a 1,580
square foot model priced from the
low $200,000s.
Sales at Harlan Ranch have picked
up sharply for somewhat compact,
well-built lower priced homes. But
some buyers are moving up to larger,
more expensive dwellings, said Leo
Wilson, president of Wilson Homes.
Wilson said that although Wil-
son Homes started out as a luxury
builder, it now prices its homes from
about $175,000 to $300,000.
Lower pricing, coupled with at-
tractive designs and cost-saving in-
centives, has helped in boosting de-
mand for new construction. “We’ve
been very busy,” Wilson said.
A reduction in existing home sup-
ply has also helped, he said.
“And with a new home you get a
guarantee,” Wilson said.
Regent Park homes are available in
five models, from 1,580 square feet to
2,800 square feet.
Elevation homes are available in
six models, from 1,203 square feet
to 1,595 square feet. Pricing starts at
$180,000.
Elevation homes are described
as new urban housing. About 15 are
constructed per acre.
Front yard landscaping is provided
and barbecues are ready to light up
in the back.
The homes are described as earth
friendly and energy efficient.
Wilson Homes has attracted buy-
ers with good location, a good
variety of home designs and eye-
catching incentives. Refrigerators,
washers and dryers are included in
the price of the homes, making them
move-in ready.
In addition, Wilson Homes offers
a $1,100 down payment move-in deal
along with a 4 percent interest rate
on a 30-year mortgage.
De Young Properties has like-
wise returned to home construction
spurred by a spurt in its home sales.
Jerry De Young, president and chief
executive officer of De Young Prop-
erties, said that as inventory of ex-
isting homes for sale has decreased,
the demand for new homes has in-
creased.
Grading is being done at the build-
er’s new development called Justin
Pointe at Nees Avenue near Willow
Avenue in northeast Fresno. Of 37
lots, all but four sold in one month,
De Young said.
The homes range from 1,700
square feet to 3,500 square feet and
sell from the low $200,00s up to the
Central Valley home construction
activity through end of April
Permits 1,861 1,424
Permits value $164.9 million $116.8 million
Source: Construction Monitor
2012 2011
Central Valley | 9
Central Valley homebuilding
on an upswing

SBA course graduates laud entrepreneurship program
Seventeen small-business owners have tackled
a new eight-month regimen of MBA-style success
and jobs creation classes offered in Fresno by the
federal Small Business Administration through
the Strong Cities, Strong Communities initiative.
This year's 17 students were chosen, the SBA
said, through a competitive process. Fresno May-
or Ashley Swearengin, Strong Cities team-mem-
ber Suzanne Hague and some of the 12 graduates
of last year's groundbreaking class welcomed the
17 newcomers before last week's opening session.
“It'll be a small price to pay for the potential
rewards,” Valley Network Solutions CEO/CIO
and 2011 graduate Daniel Duffy told the new stu-
dents. “We all shared a lot of the same challeng-
es...You're not alone.”
The SBA said that Fresno was selected to host
the nationwide program for a second year, in
part because of the city's designation in the fed-
eral nationwide Strong Cities, Strong Communi-
ties economic growth push. Fresno was one of
27 cities nationwide participating in the 2011 SBA
opportunities push.
Asked about the future of the federal Strong
Cities program, Hague said before last week's
ceremony that with a background in private-
sector urban planning, she volunteered for the
government's Fresno assignment. It's also the
program's second year in Fresno.
About the Strong Cities initiative in the current
political stress she said: “This is a non-partisan
initiative...We're hoping it isn't a partisan issue.”
A 2011 program graduate, Mary Jo Avila of
Fresno, said that through the SBA-Strong Cit-
ies Fresno program, she built a “growth plan to
set the future stage” for the MJ Avila Company
commercial and civil construction contracting
Charles McCarthy – Staff Writer
“PG&E” refers to Pacific Gas and Electric Company a subsidiary of PG&E Corporation. ©2012 Pacific Gas and Electric Company. All rights reserved.
You are invited to attend...
A Public Participation Hearing will be led by the California Public Utilities
Commission to discuss PG&E’s Economic Development Rate proposal—
a discounted electric rate designed to support job growth by attracting and
retaining large business customers in the State of California.
For your convenience, two hearing
times are scheduled:
2:00 p.m. and 7:00 p.m.
Tuesday, May 8, 2012
Fresno City Hall Council Chambers
2600 Fresno Street
Fresno, CA 93721
A CPUC Administrative Law Judge will
attend to take all public comments.
The Fresno City Hall Council Chambers is
wheelchair accessible. If you need translation
in another language, specific accommodations
or would like more information, please contact
the Public Advisor’s Office at 1-415-703-2074
or 1-866-849-8390.
For more information about this optional
hearing, visit www.pge.com, or call PG&E at
1-800-743-5000 and reference application
number 12-03-001.
TTY (speech-hearing impaired): 1-866-836-7825
Email: public.advisor@cpuc.ca.gov
$400,000s. De Young said the highest demand
seemed to be for the higher-end models.
About eight of the homes were roomy 2,500
square feet models. They sold the fastest, De
Young said.
He said that in general, buyers are attracted
to location, the quality of construction and a
five-year warranty that De Young Properties
provides.
De Young said that as the market picks up
again, he would like to see steady market de-
mand. “We don’t need peaks and valleys,” he
said.
firm that she established in Fresno in 1980. Her
company began handling government contracts
in 2000.
“This program is well worth the time involved
in it though each one of us business owners have
an already busy and full plate to maintain,” Avila
said.
The Fresno program helped her focus on four
important areas, Avila said. In sales, business
growth, financial and human resources, the as-
signments, networking and class discussions
brought about new perspectives and energized
Avila to focus on her road map for future growth.
New hiring has resulted, she said, for the com-
pany that has been successful in a field that tra-
ditionally is male-dominated. She considers the
program taught in the new Fresno office of the
SBA to be “one of the best programs I have been
involved in.”
Central Valley | from 8
SBA | 15
File photo
The new SBA office in downtown Fresno is the site of a second-year
program, E200, that trains local business owners. The second class
has 17 new students.

10 www.thebusinessjournal.com FRIDAY, May 4, 2012The List
Commercial ContractorsIn the Central San Joaquin Valley — ranked by 2011 local gross revenues; if tied, ranked by number of square feet completed in 2011
2012
2011
Name of contractor
Address
Web site
Phone
Year founded
2011 local
gross revenues License number
Sq. ft. completed
in 2011
Employees &
offices
% of
Improvements
New construction Specialties Notable clients
Person(s) in
charge
1
(NR)
Harris Construction
5286 E. Home Ave.
Fresno, CA
harrisconstruction.com
251-0301
1914 $90.0 million 113061 WND
75
1
20
80
Commercial, LEED
certified
Clovis USD,Tulare Dist.
Hospital, Roman Catholic
Diocese of Fresno, Univision
Television Group, Inc
Tim Marsh,
president
2
(1)
Lewis C. Nelson and Sons, Inc.
3400 McCall Ave., Ste. 100
Selma, CA
www.lcnconstruction.com
896-1443
1928 $29.2 million 395188 73,000
25
1
2
98
Contractor of
commercial & public
buildings
Various school districts, Dept.
of Corrections, Federal Bureau
of Prisons
Dwight G. Nelson,
president
3
(4)
Durham Construction Company, Inc.
1025 Holland Ave.
Clovis, CA
www.durham-construction.com
294-9500
1998
$23.7 million 765896 84,230 30
1
30
70
General contracting,
design, build, leaseback
project, general
engineering
Pacific Gas & Electric, County
of Fresno, State Center
Community College District
Chris L Durham,
president/CFO
4
(2)
Zumwalt Construction, Inc.
5520 E. Lamona Ave.
Fresno, CA
www.zumwaltconstruction.com
252-1000
1995
$18.4 million 706140 105,000
48
1
65
35
Design & build,
including medical,
public & private;
construction
management
Army Corps of Engineers, Cal
Office of the Courts
Kurt E. Zumwalt,
president
5
(NR)
Seals-Biehle General Contractors
9410 W. Placer Ave.
Visalia, CA
www.seals-biehle.com
651-4040
1993
$16.4 million 949353 317,415 25
1
50
50
Construction
Management General
Contractor
Saint Agnes Medical Center,
College of the Sequoias, City
of Visalia, Roman Catholic
Diocese of Fresno, County of
Tulare, Sierra View District
Hospital
Steve Seals, pres,
Steve Biehle, VP
6
(5)
PARC Environmental
2706 S. Railroad Ave.
Fresno, CA
www.parcenvironmental.com
233-7156
1987 $11.0 million 501913 200,000
75
1
100
0
Environmental
remediation, asbestos
removal, lead paint, and
mold abatement & more
CSUF, FUSD
Louie Martina,
president
7
(7)
Fryer Roofing Co., Inc.
4877 W. Jennifer Avenue, Ste. 105
Fresno, CA
www.fryerroofing.com
276-7700
1983
$7.0 million 444391 45 million
30
1
70
30
Single ply/cool, built-up,
cold-process, slate,
shingles, tile,coatings,
waterproofing & more
St. Agnes, Kaiser-Perm.,
Fresno Unif., Fashion Fair,
Fresno main jail, Fresno
Yosemite Airport & more
David B. Fryer, CEO
8
(NR)
Buildings Unlimited
413 W. Yosemite Ave.
Madera, CA
www.buildingsunlimited.net
485-9948
2005
$4.4 million 819823 126,000 10
1
10
90
design build, concrete
tilt, steel buildings,
distribuiton/
warehouse, food
processing, cold
storage.
SJV Concentrate, Thomason
Tractor, G&L Trucking, Sandhu
Farms & more
Todd D. Phillips,
president, Orlyn
Pratt, project
manager
9
(8)
Central Coating Company
670 S. Pine St.
Madera, CA
www.centralcoatingcompany.com
673-0074
1970 $4.0 million 458848 WND
33
1
95
5
Sprayed polyurethane
foam roofing, insulation
& painting
Diamond Foods, Versacold,
RomaKool, Jack Frost Ice, US
Cold Storage
Luke Nolan,
president
10
(NR)
Richard Spangle Air Conditioning
1505 N. Thesta
Fresno, CA
www.spangleac.com
233-9933
1979
$4.0 million 376787 WND
25
1
40
60
Commercial, industrial
service, repair,
fabrication and
installation of HVAC.
Kohl's, Peoples Church, San
Joaquin Gardens, Ross & Sons
& more
Richard A. Spangle,
president
Key: WND-Would Not Disclose. NR-Not Ranked. If you would like to be included on one or more of our lists, please contact Chris Rose at the Business Journal.
All data has been provided by representatives of the contractors listed and Business Journal research. Not all sources surveyed responded to inquiries.
Research: Chris Rose
Original Publication Date: May 4, 2012
E-mail: chris@thebusinessjournal.com

FRIDAY, May 4, 2012 www.thebusinessjournal.com 11
MAY 4
• Fundamentals of Project Management,
Fresno State, Craig School of Business, 8:30
a.m.-5 p.m. Workshop presents project
management techniques, time management,
scheduling, organization, software, etc.
Sponsored by the University Business Center.
Register to (559) 278-2352. www.fresnobsc.
com.
MAY 6
• Cinco De Mayo Fest, Old Town Clovis, 10
a.m.-6 p.m. Food, craft, live bands and business
vendor booths. Sponsored by the Central
California Hispanic Chamber of Commerce.
Business booths: $350; $150 nonprofits; $550
food booths. For availability, call (559) 495-
4817. www.cchcc.net.
MAY 7
• Zócalo in Fresno: Why is the Central
Valley Sick?, Arte Américas, 1630 Van Ness
Ave., Fresno, 6:30 p.m. Discussion of the
Central Valley’s poor health statistics and
what can be done about it. Sponsored by
Zócalo Public Square and the California
Healthcare Foundation. Reservations to http://
zocalopublicsquare.org/upcoming.php?event_
id=532.
MAY 9
• Federal/State Basic Payroll Tax
Seminar, CVBI-SBDC UC Merced Regional
Network, 550 E. Shaw Ave., Tulare-Madera
Room, Fresno, 9:30 a.m.-3:30 p.m. Seminar
on California and federal payroll reporting
requirements, including forms, employer
obligations, reporting, and payment options.
Sponsored by the Employment Development
Department. Register to www.edd.ca.gov/
Payroll_Tax_Seminars; (866) 873-6083.
MAY 10
• Government Contracting Workshop
for Small Businesses, U.S. Small Business
Administration, 801 R St., Ste. 201, Fresno,
9-11:45a.m.Workshopteacheshowtocompete
for business with the federal government.
Sponsored by the U.S. Small Business
Administration. Reservations to William Hori at
william.hori@sba.gov or (559) 487-5791.
• Dealing with Troubled Tenants/Ending
the Tenancy, CVBI-SBDC UC Merced Regional
Network, 550 E. Shaw Ave., Fresno, 2-5 p.m.
Attorney Steven R. Hrdlicka shares insight on
how to handle problem and late-paying tenants
and how to use, prepare and service various
notices. Sponsored by the California Apartment
Association. $110; $55 CAA members. Register
to (559) 221-2533 or sbabb@caanet.org.
MAY 10-11
• International Green Industry Hall of
Fame Induction Ceremony and Conference,
Fresno State, University Business Center, 1 p.m.
Induction ceremony at the Satellite Student
Union May 11 at 11 a.m. Honoring companies
and organizations that have taken innovative
steps to promote sustainability and protect
the environment. $75 for conference, lunch
and campus tour; $100 with VIP reception and
dinner. Registration and information at www.
gogreenhall.org; (559) 217-5219.
MAY 11
• Visalia Chamber Annual Meeting,
Visalia Country Club, 625 Ranch St., Visalia,
7:30 a.m. Networking with business leaders,
get an update on Chamber programs and
recognizing starts of the local business
community. Keynote speaker: Keith Woods,
CEO of North Coast Builders Exchange.
$40; $25 Chamber members. Price includes
breakfast. Reservations by May 9 to (559) 734-
5876; www.visaliachamber.org.
MAY 15
• Clovis Chamber New Member
Orientation, ITT Technical Institute, 362 N.
Clovis Ave., Clovis, noon-1 p.m. Learn about
events and benefits of the Clovis Chamber
of Commerce. Free. Reservations to www.
clovischamber.com or (559) 299-7363.
MAY 16
• Leadership Workshop: “Company
Culture: Does it Matter?” 265 E. River Park
Circle,Ste.160,Fresno,10a.m.-noon.Learnhow
to develop a vision for your company and bring
company goals and culture into alignment.
Sponsored by SinglePoint Outsourcing.
Free. Register to Ciera Anderson by May 9 at
canderson@single-point.com or (559) 625-
4060.
• Clovis Chamber Mixer, Clovis Storage,
2491 Alluvial Ave., Clovis, 5-7 p.m. Drinks and
networking with like-minded business people.
www.clovischamber.com; (559) 299-7363.
MAY 17
• Family Leave, Tulare-Kings Builders
Exchange, 1223 S. Lovers Lane, Visalia, 10-
11:30 a.m. Seminar on federal and California
family medical leave, California’s pregnancy
leave, disability leave, sick leave, workers’
compensation, etc. Sponsored by Pacific
Employers. Free. Reservations to (559) 733-
4256. www.pacificemployers.com.
• Fresno Chamber Mixer, Chukchansi Gold
Resort&Casino,711LuckyLane,Coarsegold,5-7
p.m. Drinks and networking among likeminded
business people. www.fresnochamber.com;
(559) 495-4800.
MAY 18
• Leadership Workshop: “Company
Culture: Does it Matter?” Visalia Chamber
of Commerce, 220 N. Santa Fe St., Visalia,
9-11 a.m. Learn how to develop a vision for your
company and bring company goals and culture
into alignment. Sponsored by SinglePoint
Outsourcing. Free. Register to Ciera Anderson
by April 13 at canderson@single-point.com or
(559) 625-4800.
MAY 22
• California Wage and Hour Law Seminar,
Visalia Country Club, 625 N. Ranch St., Visalia,
8 a.m.-noon. Sutton Hatmaker Law Corporation
provides updates and things for employers
to know in California’s wage and hour laws.
Sponsored by Buckman-Mitchell, Inc. Free.
Register to Laura Dakin at (559) 449-1888.
www.suttonhatmaker.com.
• San Joaquin Affordable Housing
Summit, Radisson Hotel and Conference
Center, 2233 Ventura St., Fresno, 9 a.m.-4 p.m.
Developers,realestateexpertsandgovernment
leaders come together to talk about challenges
and opportunities in affordable housing.
Sponsored by the California Partnership for
the San Joaquin Valley. $25. Registration and
information to Stacie Dabbs at sdabbs@
csufresno.edu or (559) 347-3918.
• “Dream It! Start It! Own It!” Regional
Business Plan Competition, Sunnyside
Country Club, 5704 E. Butler Ave., Fresno, 5:30
p.m.Honoringthehighschoolstudentsinvolved
in the Central Valley’s most popular business
start-up competition. Sponsored by the Lyles
Center for Innovation and Entrepreneurship.
Tickets can be purchased for $50 by May 11
at www.nftecencal.eventbrite.com; (559) 347-
3925.
Calendar
For information on advertising Contact Kaysi Coelho-Green at:
559.490.3422
It’s More Important To
Reach the People Who
Count, Than To Count the
People You Reach.

12 www.thebusinessjournal.com FRIDAY, May 4, 2012
LEADS Guide
THE contents
The Leads information found in this issue of The
Business Journal is a sampling from the Business
Leads Download Center. The Business Leads
Download Center is available free with your paid
subscription to The Business Journal. For questions
about the content listed in this section or how to
obtain a subscription to The Business Journal, contact
Ashley Webster at 559.490.3481 or e-mail ashley@
thebusinessjournal.com.
How it works: The Business Journal’s Leads
listings are designed to help you find the latest
legal transactions to grow your business. Find out
who’s new in town, who’s going out of business
and what neighborhoods are becoming a hotspot
for new business. We’ve pulled information from
the county clerks’ and recorders offices in Fresno,
Kings, Madera and Tulare counties to bring you the
latest in business news. No matter what business
you are in, you can gain a competitive advantage
from these Leads each week.
What these listings mean:
Leases/Escrow: Transfer of real property as
provided by local real estate firms. For more
information on how to submit lease information,
please call 559.490.3400
Bankruptcy: The following samples of business
bankruptcies are filed in the U.S. Bankruptcy Court
in Fresno. The information below is retrieved by The
Business Journal Business Leads Download Center.
For questions about the content shown below or
how to obtain the complete and digital list weekly,
contactAshley Webster at 559.490.3481 or e-mail
ashley@thebusinessjournal.com.
Chapter 7: A straight bankruptcy involving an
appointed trustee to sell assets by auction or other
means to pay creditors.
Chapter 11: A procedure that allows businesses to
gain temporary relief from paying debts in order
to reorganize. The debtor remains in control of the
business during the bankruptcy and the business
continues to function.
Chapter13: A bankruptcy plan available to individuals
whose income is sufficiently stable to enable the
individual to make payments under a plan to a trustee
who disburses the funds to creditors.
Tax Liens: Encumbrances placed on a property as
a claim for payment of an outstanding tax liability.
The Business Journal lists both state and federal
liens. A lien is released when debt repayment has
been resolved with the creditor. The information is
retrieved by The Business Journal Business Leads
Download Center. For questions about the content
shown below or how to obtain the complete and digital
list weekly, contact Ashley Webster at 559.490.3481 or
e-mail ashley@thebusinessjournal.com.
New businesses: Newly licensed or incorporated
businesses. The new businesses listed below are a
sampling from The Business Journal Business Leads
Download Center. For questions about the content or
how to obtain the complete and digital list weekly,
contact Ashley Webster at 559.490.3481 or e-mail
ashley@thebusinessjournal.com.
Leadspage 12 May 4, 2012
Leases 12
Bankruptcies 12
Federal Liens 12
State Liens 12
New Businesses 12
LEases
Grubb & Ellis|Pearson
Commercial is reporting the
following transactions:

1,200 square feet of warehouse
space leased at 1103 Brookhaven
in Clovis to Shaheed Nkosi from M.
Friis-Hansen & Co. Dick Ellsworth
was the agent.

2,800 square feet of warehouse
space at 1063 Brookhaven Drive,
Suite 108 in Clovis, to New
Era Martial Arts, Inc. from Neil
Snodgrass. Daniel Simon and Ron
Stoltenberg of Grubb & Ellis|Pearson
Commercial were the agents.

Retail California, A division
of pearson realty is reporting the
following transactions:

10,150 square feet of retail space at
1277 N. Cherry Street in Tulare, was
leased to Family Dollars, Inc., dba
Family Dollar, from Tulare Village,
LLC. John Lee and Lewis Smith were
the agents in cooperation with Phil
Mehan.
BANKRUPTCIES
Palafox Hay Hauling
Case No: 12-13476-7
20365 Highway 140
Stevinson CA 95374
Assets: $37,752, Liability: $48,297,
Exemptions: $21,212
J Andrade Construction
Case No: 12-13491-7
229 N N St
Tulare CA 93274
Exemptions: $30,131
Eligio Trucking
Case No: 12-13492-7
24705 Avenue 196
Strathmore CA 93267
Exemptions: $21,649
Manuel Trucking
Case No: 12-13495-7
333 E Cinnamon Dr Ste 246
Lemoore CA 93245
Exemptions: $16,193
Vera Food Distribution
Case No: 12-13497-7
16508 Morton St
Delhi CA 95315
Exemptions: $36,213
Speedy D Towing
Case No: 12-13506-7
3428 N Buhach Rd
Merced CA 95348
Assets: $0, Liability: $0, Exemptions:
$0
Conway's Auto & Diesel
Case No: 12-13526-7
1104 Meadows St
Bakersfield CA 93306
Exemptions: $17,545
Tavcam Kingsburg
Case No: 12-13530-7
1523 York St
Porterville CA 93257
Assets: $632,219, Liability:
$1,774,669, Exemptions: $111,795
Black Feather Farms
Case No: 12-13540-7
26871 S Moraga Rd
Los Banos CA 93635
Exemptions: $112,875
Los Mexicanos Bakery #2
Inc
Case No: 12-13558-7
9870 Margaret Ct
Delhi CA 95315
Exemptions: $18,791
Patton Wealth
Management/Patton
Wealth Management Inc
Case No: 12-13562-7
13311 Nantucket Pl
Exemptions: $339,625
Bass'es Choice
Case No: 12-13575-7
421 Veada Ave
Ridgecrest CA 93555
Exemptions: $18,661
Valley Wide Interpreting
Case No: 12-13578-7
1749 S 5th St
Fresno CA 93704
Exemptions: $15,397
Avenues For Change
Case No: 12-13691-7
2118 Bank St
Exemptions: $7,270
Federal Liens
Ace Fence Company
Doc No: 12-046097, IRS tax lien
P O Box 12102, Fresno, CA 93776
Amount: $326
Bojorquez Enterprises Inc
3348 E Huntington Blvd, Fresno, CA
93702
Amount: $5,668
Advanced Masonry Inc
14065 S Mendocino Ave, Kingsburg,
CA 93631
Amount: $11,002
Cal-Tec Unlimited Inc
4670 N Wilson Ave, Fresno, CA 93704
Amount: $734
Lyra Healthcare Inc
5180 E Balch Ave, Fresno, CA 93727
Amount: $1,950
Ovidio
3097 W Bullard Ave, Fresno, CA 93711
Amount: $640
Dean Ford Insurance
Agency
7161 N Millbrook Ave Ste 103, Fresno,
CA 93720
Amount: $1,032
STATE LIENS
S.U.S. Transport Inc
Doc No: 12-045348, EDD tax lien
7615 N Hanna Ave, Fresno, CA 93722
Amount: $24,404
Aeroplate Corp
5741 E Central Ave, Fresno, CA 93725
Amount: $1,152
JSV Farm Labor Inc
10732 Elkhorn Ave, Kingsburg, CA
93631
Amount: $2,371
Odis Holley & Sons Inc
3838 N Fine Ave, Fresno, CA 93727
Amount: $1,622
Steve's Screen Printing &
Signs
Doc No: 12-045356, Board of
Equalization tax lien
1401 N Clovis Ave Ste 114, Fresno,
CA 93727
Amount: $4,096
King's Broiler
Doc No: 12-045357, Board of
Equalization tax lien
4045 Figarden Dr Ste 101, Fresno,
CA 93711
Amount: $9,775
new businesses
— FRESNO —
The Coupon Connection
Janet Davidson
7393 E Garland
Fresno, CA 93737
M S Fire Protection Inc
MS Fire Protection Inc
3644 S Bagley Ave #A
Fresno, CA 93725
Mellysport Soccer Academy
Melvin Williams
1940 Menlo Ave
Clovis, CA 93611
NGL Globals
Hetder Maldonado
935 E Washington Ave
Reedley, CA 93654
Double Vision, Double
Vision The
Max De Vivo
851 E Todd Ct
Fresno, CA 93720
Toyota of Selma
Fahrney Enterprises Inc
3113 Highland Ave
Selma, CA 93662
Reedley Earth Center
Carl Hurlbut
19560 E Central Ave #A
Reedley, CA 93654
Adminsolutions
Elizabeth Castanon
4770 N Maple Ave
Fresno, CA 93726
Doug Parks and Son
Plumbing
Robert Parks
6057 N Polk #110
Fresno, CA 93722
Colorful Heritage
Andrea Davis
8839 N Cedar Ave Ste 350
Fresno, CA 93720
Pink & Pearls Creations
Jennifer Watt
3716 Heritage Lane
Clovis, CA 93619
Sholars Security Alarm
Response
Anthony Sholars II
2670 W Alamos Ave #210
Fresno, CA 93705
FX Transport
Jazmin Perez
5190 E Hedges Ave #102
Fresno, CA 93727
Care Rx Pharmacy
Kan Pharmacy Inc
302 E Bullard Ave
Fresno, CA 93710
Tacos Aida's
Margo Castillejo
17604 E Kings Canyon Rd #22
Sanger, CA 93657
SA Farm Labor Service
Sergio Andrade
395 Fett St
Parlier, CA 93648
All City Lighting
Brandon Marburger
2344 W Belmont
Fresno, CA 93728
Pam Trucking
Mohit Passi
3626 N Blythe Ave #164
Fresno, CA 93722
Star International Deli
Joulietta Jamkotchian
7975 N Cedar Ave Ste 102
Fresno, CA 93720
Timeless Beauty Salon &
Spa
Florence Moore
1475 N Van Ness
Fresno, CA 93728
Apexbond ICH
Adolph Garcia
155 E Shaw Ave Ste 317
Fresno, CA 93710
Formerly Nasd
Magdaleno Cardenas Jr
5132 N Palm Ave #93
Fresno, CA 93704
Easy Mow Lawn Care
Carlos Gomez
4555 E Cambridge Ave
Fresno, CA 93703
Divine Gold Buying
Advanced Advertising & Marketing
153 N Lind Ave
Clovis, CA 93612
Lizard Lick Auto Sales
Brian Critzer
811 Purvis Ave Ste A
Clovis, CA 93612
Granite Machine Works
Eric Smotherman
2372 S Taylor
Fresno, CA 93706
KDI Fresno
KBI Central Valley Inc
9542 N Recreation Ave
Fresno, CA 93720
Tomany Consulting
Tomany Szilagyi
29010 Yosemite Springs Pkwy
Coarsegold, CA 93614
Aaryn James Photography
Aaryn James
377 W Fallbrook Ste 101
Fresno, CA 93711
— MADERA —
Daniel Moore
Daniel Moore
18614 Ave 22
Chowchilla, CA 93610
Now & Again Thrift Store
Now & Again Thrift Store
315 W Olive Ave
Madera, CA 93637
Compass Bail Bonds
Compass Bail Bonds
P O Box 17077
Fresno, CA 93744
Silvas Landscaping
Jose Silva
17431 Brook Dr W
Madera, CA 93638
Phone: 559-360-1720
Fun-E Farm
Legal/Zoom.com Inc
100 W Broadway 100
Glendale, CA 91210
Eben-Ezer Tacos Y Maricos
Luis Garcia
714 South C St
Madera, CA 93638
Cawifornia Dreamin Dairy
Valerie Vlot
P O Box 367
Madera Wireless
Omar Alghazali
5665 N Fresno St 223
Fresno, CA 93710
Macs Attack
David McFadden
31431 Whiskey Pine Dr
North Fork, CA 93643
M Reyes AG
Miguel Leyes
18585 Ave 24
Pete & Marias Italian Bistro
Pietro Cerone
36190 Blossom Ave
Madera, CA 93636
— TULARE —
TM Properties
Mary Stremkoski
3800 W School Ave
Visalia, CA 93291
Deborah's Gallery of Gifts
& Goods
Deborah Louie
20101 Rd 44
Tulare, CA 93274
Sequoia MRI
California Medical Imaging
Associates
462 Putnam Ave
Porterville, CA 93257
F & R General Building
Contractor
Francisco Acevedo
18985A Ave 256
Exeter, CA 93221
Curves of Porterville
Kin Perigo
76 N D Ste A
Tadpoles BBQ
Deanna Stieb
27291 Hwy 190
Sic Exhaust
Rosa Guzman
1903 Modoc
Tulare, CA 93274
Las Palmas Frutas Y
Raspados
Diego Lopez Sanchez
3574 S Pratt St
Tulare, CA 93274
Valley Air Solutions
Francisco Berumen
1975 Kimberly Ave
Dinuba, CA 93618
5 Alarm Spirits
Golden State Vintners
38558 Rd 128
Cutler, CA 93615

FRIDAY, May 4, 2012 www.thebusinessjournal.com 13
Profile
How did you come to your position at Frosted Cakery?
My parents owned Jimmie’s Bakery Cafe for over 25 years and I ran the
wedding cakes portion of the business for about 15 years; my daughter and
Frosted business partner Megan was essentially raised in the bakery, so the
bakery business is in our blood. Megan and I love to create great tasting foods
and deserts so we decided to launch our own business and now we are the
proud owners of Frosted Cakery!
What are your primary responsibilities there?
In addition to “running the business,” our primary responsibilities are
selecting the flavors and designs that make up a high quality great tasting
menu selection of wedding cakes, cupcakes, event cakes, cake pops, French
macaroons, and making available any other custom product our customers
request.
When did you decide to make your career in this business?
While working with my parents years ago I knew making elegant cakes and
deserts as a career provided me with both a creative outlet as well as the
opportunity to make great tasting products for family, friends and customers
to enjoy. Megan more recently developed the desire to start a bakery and
it was basically her interest that helped focus our energies into launching
Frosted Cakery.
How is your industry doing at the present time? Has it suffered from the
recession?
I read that people are spending less at bakeries overall since 2009. However,
many small bakeries like ourselves have actually seen an increase in
customers and sales. It isn't uncommon for people to turn to comfort foods
during tough times. Here at Frosted, we've responded to the economic
squeeze put on so many people by providing high quality and great tasting
products in smaller portions like cupcakes, cake pops, brownies and signature
cakes. We also make customer specified wedding cakes that provide the
elegance and artistic expression hoped for by the bride and groom that can be
designed to serve the exact number of guests desired. We also offer cupcake
towers and dessert tables as budget flexible ways for brides and grooms to
serve their guests exactly the way they wish to.
What is the most rewarding part of your job? The most difficult?
Working with our customers to create the product that expresses their desired
look and design that surpasses their expectations both in the presentation
and flavors; THAT is the most enjoyable and rewarding part of what we do. We
truly believe our mantra of providing Dreams in Butter Cream!
Sometimes the difficulty in our job is making sure customers get the cake
or other butter cream products of their dreams within a budget that works
for everyone. Our creativity in the area of “budget compliance” allows our
customers the options they need for getting their dream cake to become
a reality. We have learned how to work around the fact that the economic
pressures haven’t kept the cost of our ingredients from continuing to increase
— but never compromise our efforts to provide the highest quality ingredients.
What do you ultimately hope to accomplish with Frosted Cakery?
To exceed our customers expectations with both traditional and emerging
flavors and designs of butter cream products. We want to create lifelong
relationships with our customers by being the place they can count on for the
best look, the best taste and the best service available — even in a pinch.
What was your first job growing up, and what did you learn from it?
My first job was working with Jack and Randy Hurley at Act I Tuxedo shop in
the late ‘70s and early ‘80s. They taught all of their employees a great work
What you do:
Frosted Cakery specializes in custom confections. We create cakes,
cupcakes, cake pops, cookies and dessert tables for your event style.
Wedding cakes, birthday cakes, 3D cakes are all made to order with a
focus on your very special day.
We provide Dreams in Butter Cream and we also provide gluten-free
items and have accommodated a variety of special dietary requests
from customers. They just need to ask!
Your education:
I started college back in the day, but before finishing I was asked
to join my parents business and help them in the area of wedding
cakes. So my education became a “hands-on” for how to run a
successful bakery and provide customers with what they wanted
relative to the right product look and taste to their specific requests.
Family:
Husband, Donn; son, Justin; his wife, Morgan and their children
Madelyn and Jack; daughter Courtney; her husband Edward and their
children Mikayla & Ashlann; business partner and middle daughter
Megan; her husband, Chad and their daughter, Everly; youngest
daughter Ashley-Faye and her husband Ryan.
Beverly
Co-Owner
Gable
ethic and that satisfying customers was the way to satisfy all other aspects of
your company's overall goals.
What do you like to do in your spare time?
My husband and I enjoy cooking/BBQing for our four children and five
grandchildren and having friends and family to our house for various events. It
seems that we have something going on once or twice a weeknight and
just about every weekend — which we love. We also try to do things for our
community, everything from inviting neighbors and neighborhood kids over for
dinners, swimming and s’mores, to going on trips to Africa, Russia and other
parts of the world to support the battle against AIDS and other diseases as a
way for us to share Gods' love in our own lives. Megan and her husband Chad
are involved in biking and running; they teach a Sunday school class together
and they are very committed parents to their 5-year-old daughter Everly.
Frosted Cakery

Trustee Sales
(1)
NOTICE OF TRUSTEE’S SALE
TS No. CA-10-406256-VF Order No.:
100724703-CA-GTI YOU ARE IN
DEFAULT UNDER A DEED OF
TRUST DATED 11/25/2005. UNLESS
YOU TAKE ACTION TO PROTECT
YOUR PROPERTY, IT MAY BE SOLD
AT A PUBLIC SALE. IF YOU NEED
AN EXPLANATION OFTHE NATURE
OF THE PROCEEDING AGAINST
YOU, YOU SHOULD CONTACT A
LAWYER. A public auction sale to the
highest bidder for cash, cashier’s check
drawn on a state or national bank, check
drawn by state or federal credit union, or
a check drawn by a state or federal savings
and loan association, or savings association,
or savings bank specified in Section 5102
to the Financial code and authorized to do
business in this state, will be held by duly
appointed trustee. The sale will be made,
but without covenant or warranty, expressed
or implied, regarding title, possession,
or encumbrances, to pay the remaining
principal sum of the note(s) secured by
the Deed of Trust, with interest and late
charges thereon, as provided in the note(s),
advances, under the terms of the Deed of
Trust, interest thereon, fees, charges and
expenses of the Trustee for the total amount
(at the time of the initial publication of the
Notice of Sale) reasonably estimated to be
set forth below. The amount may be greater
on the day of sale. BENEFICIARY MAY
ELECT TO BID LESS THAN THE
TOTAL AMOUNT DUE. Trustor(s):
ANTHONY GAEDICKE, A MARRIED
MAN AS HIS SOLE & SEPARATE
PROPERTY Recorded: 12/2/2005 as
Instrument No. 2005-0283761 of Official
Records in the office of the Recorder of
FRESNO County, California; Date of
Sale: 5/25/2012 at 10:30:00 AM Place of
Sale: At the Van Ness Avenue exit from
the County Courthouse, 1100 Van Ness,
Fresno, CA 93724 Amount of unpaid
balance and other charges: $381,892.59
The purported property address is: 7163
NORTH RAFAEL AVENUE, FRESNO,
CA 93711 Assessor’s Parcel No. 501-
132-12 NOTICE TO POTENTIAL
BIDDERS: If you are considering bidding
on this property lien, you should understand
that there are risks involved in bidding at
a trustee auction. You will be bidding on a
lien, not on the property itself. Placing the
highest bid at a trustee auction does not
automatically entitle you to free and clear
ownership of the property. You should also
be aware that the lien being auctioned off
may be a junior lien. If you are the highest
bidder at the auction, you are or may be
responsible for paying off all liens senior
to the lien being auctioned off, before you
can receive clear title to the property. You
are encouraged to investigate the existence,
priority, and size of outstanding liens that
may exist on this property by contacting the
county recorder’s office or a title insurance
company, either of which may charge you
a fee for this information. If you consult
either of these resources, you should be
aware that the same lender may hold more
than one mortgage or deed of trust on the
property. NOTICE TO PROPERTY
OWNER: The sale date shown on this
notice of sale may be postponed one or
more times by the mortgagee, beneficiary,
trustee, or a court, pursuant to Section
2924g of the California Civil Code. The
law requires that information about trustee
sale postponements be made available to
you and to the public, as a courtesy to those
not present at the sale. If you wish to learn
whether your sale date has been postponed,
and, if applicable, the rescheduled time and
dateforthesaleofthisproperty,youmaycall
714-573-1965 for information regarding the
trustee’s sale or visit this Internet Web site
http://www.qualityloan.com,usingthefile
number assigned to this foreclosure by the
Trustee: CA-10-406256-VF . Information
about postponements that are very short in
duration or that occur close in time to the
scheduled sale may not immediately be
reflected in the telephone information or on
the Internet Web site. The best way to verify
postponement information is to attend the
scheduled sale. The undersigned Trustee
disclaims any liability for any incorrectness
of the property address or other common
designation, if any, shown herein. If no
street address or other common designation
is shown, directions to the location of the
property may be obtained by sending a
written request to the beneficiary within
10 days of the date of first publication
of this Notice of Sale. If the Trustee is
unable to convey title for any reason, the
successful bidder’s sole and exclusive
remedy shall be the return of monies
paid to the Trustee, and the successful
bidder shall have no further recourse. If
the sale is set aside for any reason, the
Purchaser at the sale shall be entitled
only to a return of the deposit paid. The
Purchaser shall have no further recourse
against the Mortgagor, the Mortgagee, or
the Mortgagee’s Attorney. Date: Quality
Loan Service Corp. 2141 5th Avenue
San Diego, CA 92101 619-645-7711 For
NON SALE information only Sale Line:
714-573-1965 Or Login to: http://www.
qualityloan.com Reinstatement Line:
(866) 645-7711 Ext 5318 Quality Loan
Service Corp. If you have previously been
discharged through bankruptcy, you may
have been released of personal liability for
this loan in which case this letter is intended
to exercise the note holders right’s against
the real property only. THIS NOTICE
IS SENT FOR THE PURPOSE OF
COLLECTING A DEBT. THIS FIRM
IS ATTEMPTING TO COLLECT A
DEBT ON BEHALFOFTHE HOLDER
AND OWNER OF THE NOTE. ANY
INFORMATION OBTAINED BY OR
PROVIDED TO THIS FIRM OR THE
CREDITOR WILL BE USED FOR
THAT PURPOSE. As required by law,
you are hereby notified that a negative credit
report reflecting on your credit record may
be submitted to a credit report agency if
you fail to fulfill the terms of your credit
obligations. TS No.: CA-10-406256-VF
IDSPub #0026453 5/4/2012 5/11/2012
5/18/2012
05/04/2012, 05/11/2012, 05/18/2012
-----------------------------------
(1)
NOTICE OFTRUSTEE’S SALE TS No.
CA-11-482205-AL Order No.: 1021035
YOU ARE IN DEFAULT UNDER A
DEED OF TRUST DATED 2/9/2006.
UNLESS YOU TAKE ACTION TO
PROTECT YOUR PROPERTY, IT
MAY BE SOLD AT A PUBLIC SALE.
IF YOU NEED AN EXPLANATION
OF THE NATURE OF THE
PROCEEDING AGAINST YOU, YOU
SHOULD CONTACT A LAWYER. A
public auction sale to the highest bidder
for cash, cashier’s check drawn on a state
or national bank, check drawn by state or
federal credit union, or a check drawn by a
state or federal savings and loan association,
or savings association, or savings bank
specified in Section 5102 to the Financial
code and authorized to do business in this
state, will be held by duly appointed trustee.
The sale will be made, but without covenant
or warranty, expressed or implied, regarding
title, possession, or encumbrances, to pay
the remaining principal sum of the note(s)
secured by the Deed of Trust, with interest
and late charges thereon, as provided in the
note(s), advances, under the terms of the
Deed of Trust, interest thereon, fees, charges
and expenses of the Trustee for the total
amount (at the time of the initial publication
of the Notice of Sale) reasonably estimated
(1)
NOTICE OF TRUSTEE’S SALE TS
No. CA-11-458805-CT Order No.: 903554
and late charges thereon, as provided in
the note(s), advances, under the terms of
the Deed of Trust, interest thereon, fees,
charges and expenses of the Trustee for
the total amount (at the time of the initial
publicationoftheNoticeofSale)reasonably
estimated to be set forth below. The
amount may be greater on the day of sale.
BENEFICIARY MAY ELECT TO BID
LESS THAN THE TOTAL AMOUNT
DUE. Trustor(s): PAUL DRZAZGA &
SANDRA DRZAZGA, HUSBAND &
WIFE Recorded: 5/9/2006 as Instrument
No. 2006-0097475 of Official Records
in the office of the Recorder of FRESNO
County, California; Date of Sale: 5/25/2012
at 10:30AM Place of Sale: At theVan Ness
AvenueexitfromtheCountyCourthouse,
1100Van Ness, Fresno, CA93724 Amount
of unpaid balance and other charges:
$319,877.84 The purported property
address is: 5613 FALLON AVENUE W,
FRESNO, CA93722 Assessor’s Parcel No.
503-071-09 NOTICE TO POTENTIAL
Trustee: CA-11-458805-CT . Information
San Diego, CA 92101 619-645-7711 For
(866) 645-7711 Ext 5318 Quality Loan
obligations. TS No.: CA-11-458805-CT
IDSPub #0026546 5/4/2012 5/11/2012
5/18/2012
05/04/2012, 05/11/2012, 05/18/2012
-----------------------------------
(1)
NOTICE OFTRUSTEE’S SALE TS No.
CA-11-488195-AL Order No.: 1051598
and late charges thereon, as provided in the
note(s), advances, under the terms of the
Deed of Trust, interest thereon, fees, charges
and expenses of the Trustee for the total
amount (at the time of the initial publication
of the Notice of Sale) reasonably estimated
to be set forth below. The amount may be
greater on the day of sale. BENEFICIARY
MAY ELECT TO BID LESS THAN
THETOTALAMOUNTDUE. Trustor(s):
GUILLERMO M. JALOMO AND
EDUWIGES JALOMO, HUSBAND
AND WIFE Recorded: 10/12/2005 as
Instrument No. 2005-0240881 of Official
Records in the office of the Recorder of
FRESNO County, California; Date of Sale:
6/21/2012 at 9:00AM Place of Sale: At the
Radisson Hotel & Conference Center
Fresno, 2233 Ventura Street, Fresno, CA
93721, in the Grand Ballroom Amount
of unpaid balance and other charges:
$114,372.86Thepurportedpropertyaddress
is: 3335 NORTH HUGHES AVENUE,
FRESNO, CA 93705-3243 Assessor’s
Parcel No. 433-335-01 NOTICE TO
POTENTIAL BIDDERS: If you are
considering bidding on this property lien,
you should understand that there are risks
involved in bidding at a trustee auction. You
will be bidding on a lien, not on the property
itself. Placing the highest bid at a trustee
auction does not automatically entitle you
to free and clear ownership of the property.
You should also be aware that the lien being
auctioned off may be a junior lien. If you are
the highest bidder at the auction, you are or
may be responsible for paying off all liens
senior to the lien being auctioned off, before
you can receive clear title to the property.
You are encouraged to investigate the
existence, priority, and size of outstanding
liens that may exist on this property by
contacting the county recorder’s office or a
titleinsurancecompany,eitherofwhichmay
charge you a fee for this information. If you
consult either of these resources, you should
be aware that the same lender may hold
more than one mortgage or deed of trust on
the property. NOTICE TO PROPERTY
Trustee: CA-11-488195-AL . Information
Public
Notices
Trustee Sales 14
Civil 32
Fictitious 32
Miscellaneous 32
page 14 May 4, 2012
READERS INDEX Public notices contain information that must,
by law, be published in order to make that
information available to the general public. First-
time publications will be designated with a (1)
in the top left corner of the listing. Publication
datesappearinthelowerleftcornerofthenotice
beginning with the first publication and ending
withthelast.
to be set forth below. The amount may be
greater on the day of sale. BENEFICIARY
MAY ELECT TO BID LESS THAN
THE TOTAL AMOUNT DUE.
Trustor(s): GEORGE MONTOYA AND
REBECCA MONTOYA, HUSBAND
AND WIFE Recorded: 2/24/2006 as
Instrument No. 2006-0040223 and
modified as per Modification Agreement
recorded 10/18/2010 as Instrument No.
2010-0139061, in Book XXX, on Page
XXX of Official Records in the office
of the Recorder of FRESNO County,
California; Date of Sale: 6/21/2012 at
9:00 AM Place of Sale: At the Radisson
Hotel & Conference Center Fresno, 2233
Ventura Street, Fresno, CA 93721, in
the Grand Ballroom Amount of unpaid
balance and other charges: $459,065.11
The purported property address is: 1881
N ROGERS AVENUE, CLOVIS, CA
93619-7596 Assessor’s Parcel No. 560-
412-02 NOTICE TO POTENTIAL
Trustee: CA-11-482205-AL . Information
San Diego, CA 92101 619-645-7711 For
(866) 645-7711 Ext 5318 Quality Loan
obligations. TS No.: CA-11-482205-AL
IDSPub #0026482 5/4/2012 5/11/2012
5/18/2012
05/04/2012, 05/11/2012, 05/18/2012
----------------------------------- Continued | 16

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