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Bauer	
  Supply	
  Chain	
  Spring	
  2015	
  Symposium	
  
Supply	
  Chain	
  Complexity	
  
March	
  6,	
  2015	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 2	
  
Agenda	
  
•  Complexity	
  facing	
  companies	
  today	
  
•  QuanDfying	
  the	
  impact	
  of	
  complexity	
  
•  EliminaDng	
  and	
  managing	
  complexity	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 3	
  
The	
  world	
  has	
  changed!	
  
Volume	
  
Cost	
  
Pre-­‐Industrial	
  Age	
  
“Individual	
  producDvity”	
  
Dominated	
  by	
  
variable	
  costs	
  
Volume	
  
Industrial	
  Age	
  
“Economies	
  of	
  Scale”	
  
Dominated	
  by	
  
fixed	
  costs	
  
Complexity	
  
Post-­‐Industrial	
  Age	
  
“Complexity”	
  
Dominated	
  by	
  
complexity	
  costs	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 4	
  
Complexity	
  and	
  its	
  impacts	
  grow	
  exponenEally	
  
CharacterisEcs	
  of	
  Complex	
  
Systems	
  
	
  
1.  Non-­‐linear	
  reacDons	
  
2.  Emerging	
  properDes	
  
3.  Feedback	
  loops	
  
4.  Unknown	
  interacDons	
  
	
  
These	
  characteris+cs	
  make	
  Complex	
  
Systems	
  almost	
  impossible	
  to	
  predict	
  
and	
  control	
  	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 5	
  
Complexity	
  is	
  stretching	
  companies’	
  capabiliEes	
  
TECHNOLOGY	
  IS	
  MORE	
  COMPLEX	
  	
   PRODUCTS	
  AND	
  SERVICES	
  MORE	
  COMPLEX	
  
PROCESSES	
  MORE	
  COMPLEX	
   ORGANIZATIONS	
  	
  MORE	
  COMPLEX	
  
REGULATIONS	
  MORE	
  COMPLEX	
  
MARKETS	
  MORE	
  COMPLEX	
  
X
X
X
X X
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 6	
  
Many	
  companies	
  are	
  passing	
  a	
  complexity	
  threshold	
  
VALUE	
  
(diminishing	
  
returns)	
  
COST	
  &	
  RISK	
  
(exponenDal	
  growth)	
  
Level	
  of	
  complexity	
  
you	
  can	
  support	
  
$	
  
Complexity	
  
Costs	
  and	
  opera+onal	
  risk	
  grow	
  exponen+ally	
  with	
  complexity	
  
Few	
  companies	
  
are	
  s+ll	
  here	
  
Many	
  companies	
  
are	
  here	
  
An	
  increasing	
  number	
  
of	
  companies	
  are	
  here	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 7	
  
Complexity	
  impacts	
  all	
  aspects	
  of	
  your	
  business	
  
Cost	
  &	
  
OperaEons	
  
Business	
  &	
  
OperaEonal	
  Risk	
  
Growth	
  &	
  
InnovaEon	
  
•  Hidden	
  costs	
  
•  ExponenDal	
  
growth	
  
•  Cross	
  subsidizaDon	
  
•  Most	
  products	
  are	
  
unprofitable	
  
•  Grows	
  
exponenDally	
  with	
  
complexity	
  
•  Cannot	
  anDcipate	
  
all	
  points	
  of	
  failure	
  
•  Slows	
  new	
  product	
  
development	
  
•  Overwhelms	
  
customers	
  
•  Distracts	
  sales	
  
force	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 8	
  
Product,	
  Process	
  &	
  OrganizaEon	
  Complexity	
  interact	
  
to	
  drive	
  higher	
  costs	
  &	
  risk	
  
Organization
Value add
Non-value add
The	
  Complexity	
  Cube	
  
Product	
   Process	
  
OrganizaEon	
  
Number	
  of	
  
processes,	
  steps,	
  
handoffs,	
  etc.	
  
Number	
  of	
  
products	
  and	
  
services	
  you	
  offer	
  
Number	
  of	
  assets,	
  
faciliDes,	
  enDDes,	
  	
  
partners,	
  etc.	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 9	
  
Complexity	
  can	
  be	
  good	
  or	
  bad,	
  
but	
  companies	
  almost	
  always	
  have	
  too	
  much	
  
The	
  variety	
  of	
  and	
  
within	
  the	
  products	
  
(and	
  services)	
  you	
  offer	
  
The	
  number	
  of	
  processes,	
  
steps,	
  handoffs,	
  etc.	
  	
  
The	
  number	
  of	
  faciliDes,	
  
assets,	
  funcDonal	
  enDDes,	
  
organizaDonal	
  	
  units,	
  
systems,	
  policies,	
  etc.	
  	
  
•  Bloated	
  por6olio	
  
•  Customer	
  confusion	
  
•  Strained	
  processes	
  
•  Duplica:on	
  
•  Rework	
  
•  Work-­‐arounds	
  
•  Bloated	
  organiza:on	
  
•  Func:onal	
  silos	
  
•  Disarray	
  
•  No	
  clear	
  picture	
  
Product	
  
Process	
  
OrganizaDon	
  
Type	
  of	
  complexity	
   DescripEon	
   Impact	
  of	
  too	
  much	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 10	
  
Complexity	
  impacts	
  all	
  aspects	
  of	
  supply	
  chain	
  
performance	
  
Complexity-­‐driven	
  supply	
  chain	
  challenges	
  
Bloated	
  
Inventories	
  
More	
  
Supply	
  
Chain	
  
DisrupEons	
  
Increased	
  
NVA	
  Cost/	
  
Overhead	
  
Slower	
  
Response	
  
Times	
  
Poor	
  S&OP	
  
Accuracy	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 11	
  
Agenda	
  
•  Complexity	
  facing	
  companies	
  today	
  
•  QuanDfying	
  the	
  impact	
  of	
  complexity	
  
•  EliminaDng	
  and	
  managing	
  complexity	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 12	
  
How	
  do	
  you	
  allocate	
  costs?	
  
Total	
  
cost	
  
Volume	
  
Unit	
  
cost	
  
Total	
  
cost	
  
Volume	
  
Unit	
  
cost	
  
By	
  “Volume”	
  
Volume	
   Volume	
  
By	
  “Item”	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 13	
  
Complexity	
  costs	
  follow	
  a	
  square	
  root	
  of	
  	
  
volume	
  relaEonship	
  
Most	
  NVA	
  costs	
  fall	
  in	
  between	
  “by	
  volume”	
  and	
  
“by	
  unit”	
  extremes	
  
We	
  see	
  the	
  SQRT	
  rela:onship	
  over	
  and	
  over	
  
•  Cost	
  rises	
  with	
  volume	
  but	
  not	
  as	
  much	
  as	
  in	
  “by	
  
volume”	
  approach	
  
•  Unit	
  cost	
  drops	
  off	
  with	
  volume	
  but	
  not	
  as	
  much	
  
as	
  in	
  “by	
  item”	
  approach	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 14	
  
Cost	
  allocaEon	
  methods	
  
CosEng	
  approach	
  
By	
  actual	
  costs	
   By	
  allocaEon	
  
By	
  ‘volume’	
   By	
  ‘SQRT	
  vol.’	
   By	
  ‘item’	
  
•  Best	
  approach	
  
•  But	
  not	
  always	
  pracDcal	
  
(e.g.,	
  acDvity-­‐based	
  	
  
cosDng)	
  
Cost	
  allocated	
  in	
  
proporDon	
  to	
  either	
  
#	
  units,	
  revenue,	
  
cost,	
  etc.	
  
I.e.,	
  “Peanut	
  bucer	
  
spread”	
  
•  Costs	
  divided	
  equally	
  
between	
  products,	
  
stores,	
  regions,	
  etc.	
  
regardless	
  of	
  volume	
  
•  In	
  between	
  “by	
  volume”	
  
and	
  “by	
  item”	
  methods	
  
•  Higher-­‐vol.	
  items	
  receive	
  
greater	
  aggregate	
  cost	
  
•  Lower-­‐vol.	
  items	
  receive	
  
greater	
  unit	
  cost	
  
•  NVA/complexity	
  costs	
  follow	
  the	
  “SQRT	
  of	
  volume”	
  relaDonship	
  
•  Without	
  this	
  tool,	
  most	
  companies	
  allocate	
  these	
  costs	
  using	
  the	
  “by	
  volume”	
  method,	
  
leading	
  to	
  over-­‐cosEng	
  of	
  high-­‐volume	
  items	
  and	
  under-­‐cosEng	
  of	
  low-­‐volume	
  items	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 15	
  
EXAMPLE:	
  Square	
  root	
  cosEng	
  
$1	
   $1	
  
$6	
  
$0.88	
  
$25	
  
$0.50	
  
“By	
  Volume”	
   “By	
  Item”	
  “By	
  SQRT	
  Vol.”	
  
•  Product	
  “A”:	
  	
  volume	
  of	
  1	
  unit	
  
•  Product	
  “B”:	
  	
  volume	
  of	
  50	
  units	
  
•  Total	
  cost	
  to	
  allocate	
  =	
  $50	
  
“In	
  between”	
  is	
  not	
  
simply	
  the	
  average	
  
of	
  the	
  two	
  extremes	
  
Unit	
  
cost:	
  
AllocaEon	
  
method:	
  
Scenario:	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 16	
  
Only	
  complexity-­‐driven	
  costs	
  are	
  allocated	
  using	
  
square	
  root	
  cosEng	
  
Variable	
  
(α	
  Vol.)	
  
Fixed	
  
Variable	
  
(α	
  Vol.)	
  
Fixed	
  
SQRT	
  
costs	
  
TradiEonal	
  
AllocaEon	
  
CategorizaEon	
  
“Square	
  Root”	
  
AllocaEon	
  
CategorizaEon	
  
•  Unmasks	
  cross-­‐
subsidizaDon	
  
•  Corrects	
  for	
  under-­‐
cosEng	
  small	
  volume	
  
items/acEviEes	
  
•  Corrects	
  for	
  over-­‐
esEmaEng	
  potenEal	
  for	
  
fixed	
  cost	
  leverage	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 17	
  
ReallocaEng	
  costs	
  
Total	
  	
  	
  	
  	
  	
  	
  	
  
Costs	
  
Corporate	
  
SG&A	
  
Packaging	
  
Materials	
  
MarkeDng	
  
Spend	
  
Distri-­‐	
  	
  	
  	
  	
  	
  
buDon	
  
Conversion	
  
Costs	
  
Brewing	
  
Materials	
  
11%	
  
36%	
  
19%	
  
10%	
  
14%	
  
11%	
  
100%	
  
1044	
  
3413	
  
1860	
  
920	
  
1316	
  
1058	
   9611	
  Allocate	
  only	
  those	
  costs	
  driven	
  by	
  
NVA	
  complexity	
  
Annual	
  Costs	
  ($M)	
  	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 18	
  
The	
  powerful	
  impact	
  of	
  complexity	
  cost	
  allocaEon	
  
9%	
  
13%	
  
14%	
  
26%	
  
14%	
  
5%	
  
10%	
  
19%	
  
9%	
  
14%	
  
0%	
  
10%	
  
20%	
  
30%	
  
Budget	
   Below	
  Premium	
   Premium	
   Cram	
   Average	
  
%	
  OperaDng	
  Margin	
  
Vol.	
  (bbls):	
   12.5M	
   16.4M	
   44.3M	
   4.8M	
   78.0M	
  
Typical	
  standard	
  cosDng	
  
Complexity-­‐adjusted	
  cosDng	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 19	
  
Agenda	
  
•  Complexity	
  facing	
  companies	
  today	
  
•  QuanDfying	
  the	
  impact	
  of	
  complexity	
  
•  EliminaDng	
  and	
  managing	
  complexity	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc.
	
  	
  
20	
  
Complexity	
  creates	
  a	
  vicious	
  cycle	
  
	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 21	
  
Mastering	
  complexity	
  requires	
  a	
  two-­‐pronged	
  
approach	
  
Product/
service
rationalization
Brand
elimination Material
consolidation
Vendor, dealer,
distributor, supplier
consolidation
Geography
or market
rationalization
Management
System
Reduce	
  
amount	
  of	
  
complexity?	
  
Operating
model
redesign
Process
flexibility
Dynamic
modeling
High
Reliability
Culture
Or	
  make	
  
complexity	
  less	
  
expensive?	
  
QUESTION:	
  
ANSWER:	
   •  Both	
  
•  We	
  do	
  not	
  live	
  in	
  a	
  “plain	
  vanilla”	
  world	
  (we	
  need	
  variety)	
  
•  Customers	
  demand	
  good	
  prices	
  (we	
  need	
  cost-­‐compeEEveness)	
  
•  But	
  no	
  real	
  operaEon	
  is	
  lean	
  enough	
  to	
  support	
  infinite	
  variety	
  
Wilson	
  Perumal	
  &	
  Company,	
  Inc. 22	
  
Conclusion	
  
•  Complexity	
  has	
  become	
  a	
  key	
  factor	
  driving	
  performance	
  for	
  
many	
  companies…	
  
•  …but	
  most	
  companies	
  are	
  ill-­‐prepared	
  to	
  idenDfy	
  and	
  manage	
  
complexity	
  in	
  their	
  operaDons	
  
•  Companies	
  can	
  becer	
  deal	
  with	
  increasing	
  complexity	
  by:	
  
–  Understanding	
  the	
  sources	
  of	
  complexity	
  and	
  the	
  impacts	
  	
  	
  	
  	
  	
  	
  	
  	
  
(cost	
  &	
  performance)	
  
–  EliminaDng	
  NVA	
  complexity	
  and	
  becer	
  managing	
  necessary	
  
complexity	
  

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20150306 Bauer Supply Chain Spring Symposium

  • 1. Bauer  Supply  Chain  Spring  2015  Symposium   Supply  Chain  Complexity   March  6,  2015  
  • 2. Wilson  Perumal  &  Company,  Inc. 2   Agenda   •  Complexity  facing  companies  today   •  QuanDfying  the  impact  of  complexity   •  EliminaDng  and  managing  complexity  
  • 3. Wilson  Perumal  &  Company,  Inc. 3   The  world  has  changed!   Volume   Cost   Pre-­‐Industrial  Age   “Individual  producDvity”   Dominated  by   variable  costs   Volume   Industrial  Age   “Economies  of  Scale”   Dominated  by   fixed  costs   Complexity   Post-­‐Industrial  Age   “Complexity”   Dominated  by   complexity  costs  
  • 4. Wilson  Perumal  &  Company,  Inc. 4   Complexity  and  its  impacts  grow  exponenEally   CharacterisEcs  of  Complex   Systems     1.  Non-­‐linear  reacDons   2.  Emerging  properDes   3.  Feedback  loops   4.  Unknown  interacDons     These  characteris+cs  make  Complex   Systems  almost  impossible  to  predict   and  control    
  • 5. Wilson  Perumal  &  Company,  Inc. 5   Complexity  is  stretching  companies’  capabiliEes   TECHNOLOGY  IS  MORE  COMPLEX     PRODUCTS  AND  SERVICES  MORE  COMPLEX   PROCESSES  MORE  COMPLEX   ORGANIZATIONS    MORE  COMPLEX   REGULATIONS  MORE  COMPLEX   MARKETS  MORE  COMPLEX   X X X X X
  • 6. Wilson  Perumal  &  Company,  Inc. 6   Many  companies  are  passing  a  complexity  threshold   VALUE   (diminishing   returns)   COST  &  RISK   (exponenDal  growth)   Level  of  complexity   you  can  support   $   Complexity   Costs  and  opera+onal  risk  grow  exponen+ally  with  complexity   Few  companies   are  s+ll  here   Many  companies   are  here   An  increasing  number   of  companies  are  here  
  • 7. Wilson  Perumal  &  Company,  Inc. 7   Complexity  impacts  all  aspects  of  your  business   Cost  &   OperaEons   Business  &   OperaEonal  Risk   Growth  &   InnovaEon   •  Hidden  costs   •  ExponenDal   growth   •  Cross  subsidizaDon   •  Most  products  are   unprofitable   •  Grows   exponenDally  with   complexity   •  Cannot  anDcipate   all  points  of  failure   •  Slows  new  product   development   •  Overwhelms   customers   •  Distracts  sales   force  
  • 8. Wilson  Perumal  &  Company,  Inc. 8   Product,  Process  &  OrganizaEon  Complexity  interact   to  drive  higher  costs  &  risk   Organization Value add Non-value add The  Complexity  Cube   Product   Process   OrganizaEon   Number  of   processes,  steps,   handoffs,  etc.   Number  of   products  and   services  you  offer   Number  of  assets,   faciliDes,  enDDes,     partners,  etc.  
  • 9. Wilson  Perumal  &  Company,  Inc. 9   Complexity  can  be  good  or  bad,   but  companies  almost  always  have  too  much   The  variety  of  and   within  the  products   (and  services)  you  offer   The  number  of  processes,   steps,  handoffs,  etc.     The  number  of  faciliDes,   assets,  funcDonal  enDDes,   organizaDonal    units,   systems,  policies,  etc.     •  Bloated  por6olio   •  Customer  confusion   •  Strained  processes   •  Duplica:on   •  Rework   •  Work-­‐arounds   •  Bloated  organiza:on   •  Func:onal  silos   •  Disarray   •  No  clear  picture   Product   Process   OrganizaDon   Type  of  complexity   DescripEon   Impact  of  too  much  
  • 10. Wilson  Perumal  &  Company,  Inc. 10   Complexity  impacts  all  aspects  of  supply  chain   performance   Complexity-­‐driven  supply  chain  challenges   Bloated   Inventories   More   Supply   Chain   DisrupEons   Increased   NVA  Cost/   Overhead   Slower   Response   Times   Poor  S&OP   Accuracy  
  • 11. Wilson  Perumal  &  Company,  Inc. 11   Agenda   •  Complexity  facing  companies  today   •  QuanDfying  the  impact  of  complexity   •  EliminaDng  and  managing  complexity  
  • 12. Wilson  Perumal  &  Company,  Inc. 12   How  do  you  allocate  costs?   Total   cost   Volume   Unit   cost   Total   cost   Volume   Unit   cost   By  “Volume”   Volume   Volume   By  “Item”  
  • 13. Wilson  Perumal  &  Company,  Inc. 13   Complexity  costs  follow  a  square  root  of     volume  relaEonship   Most  NVA  costs  fall  in  between  “by  volume”  and   “by  unit”  extremes   We  see  the  SQRT  rela:onship  over  and  over   •  Cost  rises  with  volume  but  not  as  much  as  in  “by   volume”  approach   •  Unit  cost  drops  off  with  volume  but  not  as  much   as  in  “by  item”  approach  
  • 14. Wilson  Perumal  &  Company,  Inc. 14   Cost  allocaEon  methods   CosEng  approach   By  actual  costs   By  allocaEon   By  ‘volume’   By  ‘SQRT  vol.’   By  ‘item’   •  Best  approach   •  But  not  always  pracDcal   (e.g.,  acDvity-­‐based     cosDng)   Cost  allocated  in   proporDon  to  either   #  units,  revenue,   cost,  etc.   I.e.,  “Peanut  bucer   spread”   •  Costs  divided  equally   between  products,   stores,  regions,  etc.   regardless  of  volume   •  In  between  “by  volume”   and  “by  item”  methods   •  Higher-­‐vol.  items  receive   greater  aggregate  cost   •  Lower-­‐vol.  items  receive   greater  unit  cost   •  NVA/complexity  costs  follow  the  “SQRT  of  volume”  relaDonship   •  Without  this  tool,  most  companies  allocate  these  costs  using  the  “by  volume”  method,   leading  to  over-­‐cosEng  of  high-­‐volume  items  and  under-­‐cosEng  of  low-­‐volume  items  
  • 15. Wilson  Perumal  &  Company,  Inc. 15   EXAMPLE:  Square  root  cosEng   $1   $1   $6   $0.88   $25   $0.50   “By  Volume”   “By  Item”  “By  SQRT  Vol.”   •  Product  “A”:    volume  of  1  unit   •  Product  “B”:    volume  of  50  units   •  Total  cost  to  allocate  =  $50   “In  between”  is  not   simply  the  average   of  the  two  extremes   Unit   cost:   AllocaEon   method:   Scenario:  
  • 16. Wilson  Perumal  &  Company,  Inc. 16   Only  complexity-­‐driven  costs  are  allocated  using   square  root  cosEng   Variable   (α  Vol.)   Fixed   Variable   (α  Vol.)   Fixed   SQRT   costs   TradiEonal   AllocaEon   CategorizaEon   “Square  Root”   AllocaEon   CategorizaEon   •  Unmasks  cross-­‐ subsidizaDon   •  Corrects  for  under-­‐ cosEng  small  volume   items/acEviEes   •  Corrects  for  over-­‐ esEmaEng  potenEal  for   fixed  cost  leverage  
  • 17. Wilson  Perumal  &  Company,  Inc. 17   ReallocaEng  costs   Total                 Costs   Corporate   SG&A   Packaging   Materials   MarkeDng   Spend   Distri-­‐             buDon   Conversion   Costs   Brewing   Materials   11%   36%   19%   10%   14%   11%   100%   1044   3413   1860   920   1316   1058   9611  Allocate  only  those  costs  driven  by   NVA  complexity   Annual  Costs  ($M)    
  • 18. Wilson  Perumal  &  Company,  Inc. 18   The  powerful  impact  of  complexity  cost  allocaEon   9%   13%   14%   26%   14%   5%   10%   19%   9%   14%   0%   10%   20%   30%   Budget   Below  Premium   Premium   Cram   Average   %  OperaDng  Margin   Vol.  (bbls):   12.5M   16.4M   44.3M   4.8M   78.0M   Typical  standard  cosDng   Complexity-­‐adjusted  cosDng  
  • 19. Wilson  Perumal  &  Company,  Inc. 19   Agenda   •  Complexity  facing  companies  today   •  QuanDfying  the  impact  of  complexity   •  EliminaDng  and  managing  complexity  
  • 20. Wilson  Perumal  &  Company,  Inc.     20   Complexity  creates  a  vicious  cycle                                                                                                                    
  • 21. Wilson  Perumal  &  Company,  Inc. 21   Mastering  complexity  requires  a  two-­‐pronged   approach   Product/ service rationalization Brand elimination Material consolidation Vendor, dealer, distributor, supplier consolidation Geography or market rationalization Management System Reduce   amount  of   complexity?   Operating model redesign Process flexibility Dynamic modeling High Reliability Culture Or  make   complexity  less   expensive?   QUESTION:   ANSWER:   •  Both   •  We  do  not  live  in  a  “plain  vanilla”  world  (we  need  variety)   •  Customers  demand  good  prices  (we  need  cost-­‐compeEEveness)   •  But  no  real  operaEon  is  lean  enough  to  support  infinite  variety  
  • 22. Wilson  Perumal  &  Company,  Inc. 22   Conclusion   •  Complexity  has  become  a  key  factor  driving  performance  for   many  companies…   •  …but  most  companies  are  ill-­‐prepared  to  idenDfy  and  manage   complexity  in  their  operaDons   •  Companies  can  becer  deal  with  increasing  complexity  by:   –  Understanding  the  sources  of  complexity  and  the  impacts                   (cost  &  performance)   –  EliminaDng  NVA  complexity  and  becer  managing  necessary   complexity