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- 2. ©2015 Motion Display Scandinavia AB - All Rights Reserved MOTION DISPLAY TESTED AND RESEARCHED BY RETAIL ACADEMICS RESEARCH INSTITUTE Triangulation with the combining of multiple data sources is used to able to say not only what have happened but also why. $$ What happened on sales? How sales happened? Why sales happened? 2 Three data sources: Sales data Interview data Observations data
- 3. ©2015 Motion Display Scandinavia AB - All Rights Reserved o Latin-Square Design is used to be to clear the results from store- and time specific differences. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Store 1 MD E-paper No Display MD E-paper Static No Display Static Store 2 No Display MD E-paper No Display Static Static MD E-paper Store 3 Static MD E-paper MD E-paper No Display Static No Display Store 4 No Display Static Static MD E-paper MD E-paper No Display Store 5 MD E-paper Static No Display MD E-paper No Display Static Store 6 Static No Display Static No Display MD E-paper MD E-paper MOTION DISPLAY TESTED AND RESEARCHED BY RETAIL ACADEMICS RESEARCH INSTITUTE
- 4. ©2014 Motion Display Scandinavia AB - All Rights Reserved MOTION DISPLAY STATIC SIGNAGE VS MOTION SIGNAGE – HEAT MAP - EYE TRACKING STATIC SIGNAGE AND CATEGORY MOTION DISPLAY AND CATEGORY - 100% Attention Guarantee - No cables – last for months - 180˚ viewing of screen - Works well in refrigerator - More information in small spaces - Brings life into printed information
- 5. ©2014 Motion Display Scandinavia AB - All Rights Reserved MOTION DISPLAY IT WORKS Reinforces Incentives Shortens Search Time * * Findings from a recent third party research study by RETAIL ACADEMICS Increases Shopper’s Attention* 4 4 4
- 6. ©2014 Motion Display Scandinavia AB - All Rights Reserved PRODUCT-LAUNCH, USA Used by Zeiss to market Zeiss photo chromatic glasses. 3 300 displays were used throughout all WalMartVision Centers. 42% sales increase was measured year 1. ZEISS glasses WALMART, USA MOTION DISPLAY ANIMATED E-PAPER-DISPLAYS WALMART - PROGRAM 42 % SALES INCREASE
- 7. ©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L PROVEN DRAMATIC SALES INCREASE EFFECTIVE SALES TOOL TO INCREASE SALES AND BUILD BRAND AWARENESS PRIZE AWARDED STUDY By Center for Retailing at Stockholm School of Economics Organic crushed tomatoes – sales increased by 64% vs. static print Milk – sales increase of 24% vs. static print Customer observations increased by 34% RETAIL CASE STUDY By Bacardi Brown-Forman Brands, Northern Ireland 79% sales increase on Bacardi Eristoff was measured in the UK during a two-month period when using animated e- paper displays.
- 8. ©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L PROVEN DRAMATIC SALES INCREASE EFFECTIVE SALES TOOL TO INCREASE SALES AND BUILD BRAND AWARENESS RETAIL CASE STUDY By Center for Retailing at Stockholm School of Economics 122% pick-up increase vs. static print (same design) was measured at the sports retailer Intersport in Sweden.
- 9. ©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L Variable Motion Display’s exposure Regular exposure Difference Increase Significance Pass 100 % (n=163) 100 % (n=165) - - - Watch 37.4% (n=61) 24.2% (n=40) 13.2% 54.5% 0.01** Stop 30.7% (n=50) 15.8% (n=26) 14.9% 94.3% 0.001*** Examine 20.2% (n=33) 9.1% (n=15) 11.1% 122.0% 0.004*** ** Significant on a 5 %-level, *** Significant on a 1 %-level 122 % more people touched the shoe PROVEN DRAMATIC INCREASE OF OBSERVATION AND EXAMINING ADIDAS, INTERSPORT STORES, SWEDEN
- 10. ©2014 Motion Display Scandinavia AB - All Rights Reserved C O N F I D E N T I A L SEVERAL OTHER STUDIES SHOW SIMILAR RESULTS VARIOUS RESULTS AND INDICATIONS MAJOR SWEDISH RENOWNED RETAIL SUPPLIER Breakfast assortment 28 – 107 % sales increase measured. INTERNATIONAL ORAL HYGIENE AND DENTAL CARE SUPPLIER Toothbrush assortment 38 % sales increase measured. INDIVIDUAL ICA STORES Using various animated e-paper displays from the standard ICA assortment 30 % average sales increase indicated. MAJOR SWEDISH RENOWNED RETAIL SUPPLIER Dairy assortment 112 % sales increase measured.
- 11. ©2014 Motion Display Scandinavia AB - All Rights Reserved Motion Display Jakob Nilsson, EVP North America jakob.nilsson@motiondisplay.com +1 479 366 8010
Notas do Editor
- Based on numerous thorough tests that has combined Shopper Interviews, Observations, Eye Trackers, and POS data - it is proven that MOTION DISPLAY reinforces incentives tremendously. It shortens the shoppers SEARCH TIME dramatically. And finally the three most important things for a promotions success Increases the shopper’s chance of finding and looking at the promotion It substantially Increases the number of shoppers that will stop at the promotion It will increase the number of shoppers who buy the product. By a lot.
- Here are four other retail case studies from 4 totally different retail settings: CRUSHED PRIVATE LABEL TOMATOS (Ahold stores) – found after 3 months a 64% sales lift on its regular position – no discounts or price reductions ADIDAS (Intersport Retail Stores) found a 122% lift of people lifting and touching their shoe versus traditional static print display at the Intersport retail chain BACARDI (liquor stores in the British Isles) found a 79% lift with its award winning sign