The document describes a LinkedIn training course covering introductory, mid-level, and advanced strategies for using LinkedIn from a business perspective. The course contains 3 modules that cover navigating LinkedIn, optimizing profiles, using LinkedIn for research, marketing, and business development, and growing connections. It also provides statistics on LinkedIn's large user base and discusses how it has become a crucial tool for professional networking and business development.

1. www.social-tree.co.uk
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2. what is covered? >
> 3 levels – introductory, mid level and advanced strategies for
using linkedin
> all from a business use and business benefit perspective
> what you need, why you need it and how to get it
> real, workable and applicable strategies to realising,
understanding and using the power of linkedin to benefit you
and your organisation
> broken down into meaningful and manageable modules,
accessible and navigable at any point

3. www.social-tree.co.uk
module 1
introductory >
•homescreen and navigation
•personal profile
•company page
•content (links/shares)
•groups

4. www.social-tree.co.uk
module 2
mid level >
•keyword optimization > personal profile and company profile to
create maximum impact and return
•using linkedIn as a research tool > research your market – who
are the major players? what is happening in your industry?
•using linkedIn as a marketing tool > creating awareness,
creating authority, communicating your brand
•growing your connections > to increase visibility, you need to
increase connections – quick yet effective strategy to growing
your connections to 500+ in one day

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module 3
advanced >
•using linkedIn as a business development tool >
major section on how to use linkedin to search for, target and
communicate with prospects and opportunities
•power of owned groups
•linkedIn etiquette
•taking conversations outside of linkedIn
•advertising

6. www.social-tree.co.uk
why use linkedIn >
•according to Forbes Magazine “Linkedin is, far and away, the
most advantageous social networking tool available to business
professionals today”
•or by TechRepublic as having “become the
de facto tool for professional networking”
•not simply a job platform
•not Facebook for business
•dedicated site for business professionals relating directly to - and
only to - business

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stats >
• 238 million individual acquired users (Aug 2013)
• World’s largest professional network
• 200 countries
• Available in 20 languages
• 178.4 million monthly unique visits (mid 2013)
• % of users check LinkedIn every single day - 40%
• % visits via mobile app – 27% and growing
• Number of LinkedIn Business pages – 3 million
• Number of products/services on Company Pages – 1.2 million
• Total number of LinkedIn Groups – 1.5 million

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features >
• personal profile – showcase
• company/business page
• connections
• searching (people/groups/companies/jobs)
• news / updates
• groups
• advertising
• links