Learn how to create great PPC ads with compelling and effective copywriting for your online business. Here we examine some basic elements that make effective ads to get more qualified clicks and more sales!
6. PPC AD FUNDAMENTALS
WHO
Identify your
audience. PPC
campaigns & ads are
more effective for a
specific audience.
WHAT
What do you want
your reader to learn
from your PPC ads?
What do you want
them to do?
WHY
Why should your
audience care about
your PPC ads? What
action should they
take?
WHO WHAT WHY
7. PPC AD COPY BASICS
Tips to write great PPC ad copy
3.
8. YOUR AUDIENCE
» Use Terms & Info Known
By Your Audience.
» Solve Problems For Your
Audience.
» Focus On Audience
Objectives.
PPC AD COPY BASICS
CAMPAIGN & ADS
» Keywords in PPC Ads.
» Fill Out All Ad Elements.
» Unique Copy Per Ad
Group.