1. Transformation
A Framework for Leaders -
Building Agile, Innovative Organizations to Meet the Needs of Tomorrow
Digital Health
Presented by
www.ThriveDigitalEra.com

2. There is no doubt...
Digital Health will reshape
the Pharma Industry.
Leadership is THE CRITICAL SUCCESS factor
in preparing organizations for the digital health
journey and positioning for success. And yet:
● 36% of healthcare companies have no mobile technology
strategy currently (Robert Half Technology, 2014)
● 59% of physicians and insurers believe widespread adoption
of mobile health applications in the near future is unavoidable
(PWC, 2012)
● All the while, Gartner states that the Internet of Things will
grow to 26 Billion units by 2020… nearly every new device
coming online is internet ready and mobile devices can control
these devices.
What’s your leadership strategy?
Are you engaging your team to design new approaches? Is your team
getting enough exposure to new technology, trends and new ways of
thinking? Have you prepared your own thinking & skills? We can
help…
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Seizing the Opportunity
www.ThriveDigitalEra.com
Digital Health
is an exciting
emerging field
focused on improved
health and wellness
through technology.
Never before has
there been a greater
opportunity to
improve health and
wellness on a global
scale using
technology,
much of which
is already at our
fingertips...

3. What is a Collaborative Leader?
The 4 Leadership Challenges
of Digital Health Transformation
1.
Getting
Real
Commitment
3.
Building
a Collaborative
Organization
4.
Anticipating
Future Trends
and responding
with Agility
2.
Fostering
a Truly
Innovative
Culture
"The next five years will be critical,
with leaders emerging from those who use digital technology to innovate
and revamp the interactions between consumers, providers and payers."
- "Simon Samaha, MD, principal at PwC
2www.ThriveDigitalEra.com

4. www.ThriveDigitalEra.com
Leadership Power Moves
to drive Digital Health Transformation
GET COMMITMENT & EXECUTIVE SPONSORSHIP
Digital Health is a major focus for pharma companies. These trends and ideas are discussed but often
lack the commitment needed for success.. Lack of sponsorship, or lots of talk but no serious action
puts digital health initiatives at risk from the start. Instead, go for real commitment to invest, innovate
and support from top executives:
● Build and communicate business case highlighting value derived through digital
transformation
● Realistically identify resources needed and align with clear objectives
● Develop governance, metrics and mechanisms to measure and communicate progress.
FOSTERING A TRULY INNOVATIVE CULTURE
Digital Health innovation requires a faster pace to tinker, try and experiment. How do you combine the
fast paced Silicon Valley culture with a slower paced corporate pharma culture. Leaders say they want
innovation, but employees know that failure is not tolerated. There are no rewards for experimenting.
To be a powerful leader, foster innovation by addressing increased creativity and the need to take risk
by building a test-fail-learn culture:
● Assess cultural readiness, change the way people think, so that new behavior follows
● Seed and cultivate innovation, reward learning
● Build culture that accepts failure for learning
● Develop and nurture innovation networks
BUILDING A COLLABORATIVE ORGANIZATION
Digital Health requires an outward approach to listening, learning and leveraging information. Inwardly
focused, employees have a heads-down awareness of only what goes on in their department, creating
short-term vision. Instead, empower employees to think collaboratively, engage with other colleagues,
customers, and the outside world.
● Expose & build empathy for customer experience
● Re-think old and outdated processes
● Use Innovative thinking workshops to jumpstart creativity
ANTICIPATE TRENDS & RESPOND WITH AGILITY
Digital Health initiatives require operating with velocity. Trends and technology continue to change as
well as the competitor’s landscape. Many organizations are change resistant or slow to adopt new
ideas. The desired state for the future is open and agile:
● Engage team in new thinking and adapting to disruptive business models
● Develop Emotional Intelligence
● Monitor, learn, test and adapt: ensure continuous feedback loop
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www.ThriveDigitalEra.com

5. www.ThriveDigitalEra.com
Chris Colucci
Thrive Digital Era
Global Technology Leader,
focusing on changing behaviors
and enabling technology in
Pharma/Biotech Industry
Thrive has been working in the
Life Sciences industry for over 15 years.
We help Pharma Leaders jump-start innovation, lead
change and create agile organizations for the future.
Contact Chris@ThriveDigitalEra.com
for a free consultation for how we can help your organization grow
and flourish during Digital Health Transformation.
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