3. Problems?
“I have to switch programs multiple times a
day” – Robert, 46
“It takes time to reach the right settings and
comfort levels” – Savy, 25
“Remote control is expensive” – Erika, 24
Psychological discomfort of “being watched”
4. Survey
70% talking on the phone
60% time spent finding the right volume
40% battery life
5. Erin: On-the -Go Hairstylist
“I forget to charge my
battery a lot, so
sometimes when I’m
working it will shut
down and I can’t hear
what’s going on.”
11. Validation Results
• “I like having the option to swipe for
volume and sensitivity, it had a quicker
reaction time than clicking.”
• “The scan function would save time trying
to get to the right program.”
• “I like the battery status setting.”
12. Market Sizing
• 50,000 cochlear implants sold each year
• 70% of population have smartphones
• Estimate cost: $100 per download
• Potential revenue: $3,500,000 each year
13. KPIs
• # of appointments booked with
audiologists
• # of pay per downloads
15. Next Steps
• Further Validation Testing
• Obtain clients’ mapping records through
cochlear implant companies and
audiologists
Notas do Editor
Cochlear implant is a surgically implanted device that provides sound for individuals who are profoundly deaf of severely hard of hearing. There are currently about 325,00 people in the world with cochlear implants.
Hard-of-hearing individuals with devices such as hearing aids and cochlear implants often face problems with shifting noise levels when changing environments.
Remote control solves some pro
To adjust settings, they must have to manually manipulate the volume and program control settings located on their device.
In the second, the remote control isn’t as assessible due to the high cost, and it is
Remote controls can cost more than $400, so it’s not accessible to everyone
71% had their cochlear implants for over 10 years, so this means that they were familiar with how the device works
Survey questions accessed how people use their remotes and what problems they might have encountered using cochlear implant
Travels for work, can’t bring a lot of stuff with her. Extra items, like remote controls, may be forgotten.
Battery life was a key concern expressed during survey. If your battery dies, and you’re working or out with friends, it makes it very difficult to carry on
As you may remember, 71% experienced difficulties talking on the phone. This is a basic form of human communication, and if you’re having trouble talking on the phone it holds you back many different areas of your life.
Allows consumers to control their program and volume settings the user’s comfort levels by swiping lower/higher.
Application makes money as consumers pay to download.
Accessible – reaches a broader audience – most people have smart phones
User-friendly – swiping option for users more appealing than clicking on old remote and easier to access telephone button
Appealing to the on-the-go consumer
To introduce this app to the market, it is necessary is to present this idea to major hearing aid companies such as Cochlear and Nucleus
Mapping records needed to transfer data over to application
Partnership with hearing aid companies, application available for download through their online stores.
Introduce to patients through their audiologists when they come in for mapping appointments.
