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Brand Me INTRODUCTION Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie only in the talents possessed by these individuals or something beyond that? Do these personalities “brand” themselves and consciously do or refrain from doing things that affect their brand image? A BRAND may be defined as a name to which a set of associations and benefits as become attached in the consumer's mind. This name could be that of a product, a service, a corporate entity or even an individual. There are numerous examples of people who have become brands. Internationally, numerous names across industry sectors and occupational profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but also its people and its leader. This essay is to help you branding yourself and understanding the concept behind “Brand Me.” THE PERSONAL BRANDING PHILOSOPHY Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for. It was branding guru Tom Peters who started the personal branding movement with an essay that appeared in Fast Company in 1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called ‘You.’” Peter Montoya, author of The Brand Called You, believes the key to personal branding is knowing how you are perceived by others. Montoya writes, "Personal branding lets you control how other people perceive you... You're telling them what you stand for -- but in a way that's so organic and unobtrusive that they think they've developed that perception all by themselves.… When done right, it's irresistible.” (Personal Branding Press, 2002). Just like companies brand their products to create some unique associations in the minds of the target consumers, personal branding also involves the creation of strong, unique and favorable associations in the minds of the people around. But unlike products which have a conscious marketing program to build and maintain brand values, personal brands are built unconsciously. Even if a person does not play any role in branding himself, others will automatically create some associations about him depending on his nature and habits. Therefore one should play an active role in creating a brand for oneself. THE NEED FOR PERSONAL BRANDING Various authors ...
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Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.) Content Specifically defines 3 strengths/themes in your own words. Content is very easy to understand. Clearly defines 3 strengths/themes in your own words though not as in-depth. Content is easy to understand though there are a few ideas or sentences that are unclear or are wordy. Generally defines 3 strengths/themes and/or does not thoroughly define in your own words. Content can generally be understood but ideas are not specific and can be difficult to interpret. Defines 3 strengths/themes but does not define them in your own words. Content can be understood but ideas are basic, brief, and choppy. Does not have all of the requirements of the assignment. Content is unclear and ideas are not very well articulated. Organization Well-organized and easy to read. Sequence is logical and effective. Has strong, embedded transitions. Format is standardized with well-defined headings. Nicely organized though the format could be easier to read. Format is mostly standardized though some headings are not easy to define. Attempts to organize the material though it is not easy to read and headings are not well defined. Reflects no attempt to establish order. Some categories are defined while others are not defined at all. Organization causes confusion. Details/Support Uses specific examples from professional or from personal experiences to highlight strengths/themes. Uses interesting, varied and ample detail, which engages the reader. Uses specific examples from class or from personal experiences to highlight strengths/themes. Uses a great deal of interesting, varied and ample detail, but does not paint a full picture Uses specific examples from class or from personal experiences to highlight claim/s Uses a moderate amount of detail, but still leaves the reader with a cloudy image and more questions Uses general examples from class or from personal experiences to highlight claim/s Uses general examples to convey experience or personal assessment but not specific enough. Missing specific examples or details. Professional Writing Contains sentences that vary in beginning, structure and length. Writing is professional. Contains some sentences that vary in beginning, structure and length. Writing is solid but could be more professional. Contains limited sentences that vary in beginning structure and length. Writing is good but uses colloquial terms. Contains simple, repetitive sentence beginnings, structure and length. Has short, choppy sentences. Writing is too casual No sentence structure. Writing is unclear and too casual. Technical Writing Uses correct capitali ...
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectat.docx
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectat.docx
MARRY7
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(20)
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Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectat.docx
Personal Branding for the Young Nonprofit Professional-September 2013
Personal Branding for the Young Nonprofit Professional-September 2013
Personal Branding 1
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Managing Your Career
Through Personal Branding Presented By: Christopher J. Bilotta Resource Development Company, Inc.
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