Redefining the relationship between Pay TV and OTT

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Platform operators have two simple tasks: First, become the aggregator of choice for all the best entertainment available on television and online, delivered through one remote control and UI; Second, conquer the non-Pay TV market with standalone offers and so segment the paying customer base into high ARPU and low ARPU homes, taking a share in both. It’s easy to say but how do you do it successfully? Presented at Connected TV World Summit 2015 #CTVS15 http://connectedtvsummit.com/speakers/christophe-rufin/ Special Thanks: Patrice Slupowski (Orange - VP Digital Innovation) Yann Ruello (Orange - Head of TV/Entertainment Open Innovation)

Marketing

1
Connected TV Summit - Orange - @christopherufin
REDEFINING THE RELATIONSHIP
BETWEEN PAY TV & OTT
Christophe Rufin
Orange
Director, Cloud,TV &Entertainment Ecosystems
Twitter: @christopherufin

2
Connected TV Summit - Orange - @christopherufin
About Orange

3
Connected TV Summit - Orange - @christopherufin
OTT: the Internet Industry meets TV

4
Connected TV Summit - Orange - @christopherufin
Source: Ericsson ConsumerLab TV & Media 2014 Study
Internet streaming slowly eats away Pay TV

5
Connected TV Summit - Orange - @christopherufin
Mobile is the 1st screen

6
Connected TV Summit - Orange - @christopherufin
Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

7
Connected TV Summit - Orange - @christopherufin
Bridging the gap between Pay TV & OTT

8
Connected TV Summit - Orange - @christopherufin
Pay TV going OTT:

9
Connected TV Summit - Orange - @christopherufin
Reverse cord-cutting
OCS:
included
OTT
OCS :
11,99€/month

10
Connected TV Summit - Orange - @christopherufin
OTT & TV: once strangers, now partners

11
Connected TV Summit - Orange - @christopherufin
“Les chaînes du Web”: reverse TV Everywhere
Entertainment, humour, fooding, beauty – from MCNs to TV

12
Connected TV Summit - Orange - @christopherufin
Orange + Twitter: a whole new live experience

13
Connected TV Summit - Orange - @christopherufin

14
Connected TV Summit - Orange - @christopherufin
Takeaways
1. Viewers are taking control over TV (and they
won’t give it back)
2. Pay TV can benefit from OTT strategies
3. OTT need TV to grow
4. MVPD challenge: become the hub for services

15
Connected TV Summit - Orange - @christopherufin
Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT
CONNECTED TV WORLD SUMMIT – 2015

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Redefining the relationship between Pay TV and OTT

1. 1 Connected TV Summit - Orange - @christopherufin REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT Christophe Rufin Orange Director, Cloud,TV &Entertainment Ecosystems Twitter: @christopherufin

2. 2 Connected TV Summit - Orange - @christopherufin About Orange

3. 3 Connected TV Summit - Orange - @christopherufin OTT: the Internet Industry meets TV

4. 4 Connected TV Summit - Orange - @christopherufin Source: Ericsson ConsumerLab TV & Media 2014 Study Internet streaming slowly eats away Pay TV

5. 5 Connected TV Summit - Orange - @christopherufin Mobile is the 1st screen

6. 6 Connected TV Summit - Orange - @christopherufin Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

7. 7 Connected TV Summit - Orange - @christopherufin Bridging the gap between Pay TV & OTT

8. 8 Connected TV Summit - Orange - @christopherufin Pay TV going OTT:

9. 9 Connected TV Summit - Orange - @christopherufin Reverse cord-cutting OCS: included OTT OCS : 11,99€/month

10. 10 Connected TV Summit - Orange - @christopherufin OTT & TV: once strangers, now partners

11. 11 Connected TV Summit - Orange - @christopherufin “Les chaînes du Web”: reverse TV Everywhere Entertainment, humour, fooding, beauty – from MCNs to TV

12. 12 Connected TV Summit - Orange - @christopherufin Orange + Twitter: a whole new live experience

13. 13 Connected TV Summit - Orange - @christopherufin

14. 14 Connected TV Summit - Orange - @christopherufin Takeaways 1. Viewers are taking control over TV (and they won’t give it back) 2. Pay TV can benefit from OTT strategies 3. OTT need TV to grow 4. MVPD challenge: become the hub for services

15. 15 Connected TV Summit - Orange - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT CONNECTED TV WORLD SUMMIT – 2015

Redefining the relationship between Pay TV and OTT

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Redefining the relationship between Pay TV and OTT