Hiring Senior Software Engineers for the Netflix Marketing Planning & Distribution Engineering team

2. launch promote
Marketing Planning & Distribution
Engineering (MPDE)

3. What do we do?
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels.
Marketing Planning
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels

4. What do we do….(all about conversations)
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels. Our platforms drive operational excellence for stakeholder decision making
related to campaign support, campaign launches, and global, cross-functional team coordination.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Press Outreach

5. What do we do….(all about conversations)
We create technology that enables the efficient planning of promotional campaigns across Netflix
marketing channels. Our platforms drive operational excellence for stakeholder decision making
related to campaign support, campaign launches, and global, cross-functional team coordination.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Insight-driven
optimizations
Manage plans, media
placements, press
engagements using
historic & predictive data
Press Outreach

6. Data Aggregation, Enrichment & Structured Serialization
Campaign Prioritization
●
●
●

7. Personalized Views & Bespoke Data Access
Campaign Planning & Dashboards
● Structured data that enables
cross functional user groups to
collaborate on marketing plans
and to provide global visibility
● Application has customizable
views with saved formulas and
rules to enable seamless
workflow

8. How much did we spend
advertising with Spotify last year?
How is marketing supporting
Stranger Things globally?
How can we consolidate ad
buying power across
markets?
Which publishers are impacting
our product acquisition (sign-ups)
the most?
Global multi-channel campaign management answers...

9. Press Outreach (Workflow)
relationship management

10. Press Outreach (Atomic Email Curation)

11. Asset & Content Discovery

12. Back End
(Express) Microservice
Front End
(React)
Netflix Service
API
Asset & Content Discovery
(Media Center Simplified Component Flow)

13. Asset & Content Discovery
(Media Center Detailed Component Flow)
Supporting Services
Published site
(internationalized)
Admin side
user identity & profile mgmt
user permissions mgmt
document creation & edit
A/V asset import
screeners mgmt
content hosting
scheduled publishing
users & groups
originals & metadata
translation, localization
movies & packages
roles & privileges
A/V production
public
content
private
content
restricted
content
landing, navigation, search
documents, images, videos
screener access info
Press Talent
Publicist
Awards Team
Viscomm
Coordinators
Media Relation
Agency
Localizer
preview (in product)
templating & delivery
subscribers
UI strings
logging
email notification
UI mgmt logging & auditing

14. Technology Stack
Express

15. ● I’m Hiring (REMOTE, LA, LG)
○ Full-Stack Engineer(s) - Marketing Technology
○ Senior Software Engineer(s) - Marketing Technology
● Culture @ Netflix
● Long-term View @ Netflix
We are just getting “started”....
(Building and scaling our technology!)

16. Thank You
Interested? Contact me for more information!
Christine Mitchell
Engineering Manager
cmitchell@netflix.com
https://www.linkedin.com/in/christinemitchellny/

18. Promotion on Marketing Channels (Paid)
HIGH SCALE / LESS BESPOKE LOW SCALE / MORE BESPOKE

19. Promotion on Marketing Channels (Owned)

20. Promotion on Marketing Channels (Earned)
HIGH SCALE / LESS BESPOKE LOW SCALE / MORE BESPOKE