Keeping up with the need to provide your business clients with good content can be daunting. Here are some ways to find, re-use and organize your existing content for greater ROI

1. Is Your Bank
Sitting on a
Content
Goldmine?
Presented by

2. You’ve Made the
Investment
Chances are, you’re already
creating great content for your
business clients.
You’ve spent a great deal of
time, effort and money to keep
your clients engaged through e-
newsletters, white papers, case
studies, videos and more.

3. That investment is
likely returning an
impressive ROI.
 Generating leads
 Retaining existing clients
 Cross-selling more services.
In banking, the return on
investment for issuing
newsletters, case studies and the
like to corporate clients has reached
upwards of 70 to 1.

4. How Do You Keep Up
with Demand?
Your business clients review
between 7 and 9 pieces of
information before even thinking
about speaking to a sales person.

5. Recycle. Reformat. Repurpose.
White paper
Video
Newsletter
Case studies
Conference
presentation
Conference presentations.
Whether in recorded video
format, as a script or a Power Point
slide deck, the information presented
can become part of an email, turned
in to a white paper or any
combination thereof.
Product Development.
Materials from this department are
typically developed in a
product/solution format, which can
be modified for newsletter articles
and other solutions based content.

6. Sales collateral.
Sales may have developed case
studies, leave-behinds, and other collateral
that might easily be repurposed as well.
Internal documents.
Are there internal documents for
educational or training purposes that when
modified, can be of value to your external
audience?
Archived newsletter articles.
Aggregate articles with a common theme
into white papers, slide decks or
audio/visual presentations.
Recycle. Reformat. Repurpose.
White paper
Video
Newsletter
Case studies
Conference
presentation

7. Collect, Organize and Categorize
Organize content by:
Industry sector
Job title
Business line
These online business intelligence
libraries bring value to clients and
prospects. They can also help
your sales team to quickly access
materials in preparation for client
meetings, as well as leave
behinds.

8. The FPS Content Development
and Management Team Can:
Work with your bank’s subject matter
experts to identify valuable
information currently lying dormant
within your departments.
Update and repurpose content to fit a
variety of media channels.
Organize your information into a user
friendly resource library.
Help you distribute your content to
clients and prospects, and track its
performance.
Bringing it all Together
Content Marketing Specialists for Financial Services
www.fpsc.com 847.501.4120 ext. 3
Let’s Get a Conversation Started!