Title: Liquid Creativity – Developing a Mobile Advertising and Content Strategy that Leverage on Opportunities Each Mobile Device can Provide Date: Day 2, 18 June (Wednesday) – Mobile Marketing Track Presenter: Christian Geissendoerfer, CEO of YOOSE Topics Covered: 1. Device optimised mobile advertising strategies – aligning to the unique characteristics and capabilities of each device 2.Ad formats in mobile that drives user experience Smart content - Improving mobile content relevance and engagement 3.Building content that can be integrated into augmented reality capabilities 4.Important creative elements to optimise mobile marketing performance 5.The power of location as a major targeting opportunity Video Link below: FIFA 14 TV Commercial - We Are FIFA 14 https://www.youtube.com/watch?v=FVsgso273EE