1. 1
PERSPECTIVEPRESENTED BY: LOUIS TWELVE
Christian FRANK
📡Technology Marketing
Innovations For Leaders
In High Tech Engineering

2. 2The Challenge
In Today’s World Companies face…
fast moving markets & new
business models, less customer
loyalty & lower retention rates,
customers just “have it their way”
and move on
RAPID CHANGE
with 3D printing, laser scanning &
CAD easily available, it is not about
sheer manufacturing any more, it
is great marketing to make
products shine
LESS PRODUCT FOCUS
more than ever do market leaders
devote large investments to
marketing tools, -automation, -
intelligence & new media
channels
FIERCE COMPETITION

3. 3…That Creates
with a deep sense for market
trends, who can inspire product
development & achieve
organizational excellence for
the go-to-market
TRUE VISIONAIRES
talented out-of-the-box thinkers,
who can form the right messaging
to resonate at every stage of the
buyer’s journey
BIG COMMUNICATORS
beyond technological Marketing-
revolutions, who are gifted to
create uber-brands to stand out
from the crowd
GREAT TALENTS
Need For…

4. 4
“ True Marketing Innovation
Is Talent Over Technology…”

5. 5
MASTER OF BUSINESS & ENGINEERING
DIPL-ING | REFERENT FÜR MARKETING
Meet Christian…
📡 Technology Marketing Manager
“I Deliver Technology Marketing Innovations
To Leaders In High Tech Engineering
Markets Offering A Strong Technical
Background Combined With 10+ Yrs.
Marketing Expertise In Demand Generation,
Strategic Marketing And Product
Management.
I Am A Master In Translating Global
Marketing Vision Into Impactful Geo-Relevant
Plans, Shaping Marketing Processes To
Deliver More, Faster & More Reliably While
Leading Boldly By Driving Sales To Gain
Market Share And Help Contribute To The
Success Of Any Business Unit.”
10+ yrs. Marketing Expertise
STRATEGIC MARKETING
DEMAND GENERATION
PRODUCT MANAGEMENT

6. 6
The Solution
This is what I do

7. 7
Planning & Program
Definition
Marketing Engineering
Process Diagram
Content &
Communication
Marketing Channels
Analysis, Market
Intelligence
Lead Generation,
Customers
Program Evaluation
& ROI

8. 8Program Planning
Check-List
• Segments To Target?
• Competitive Intelligence
• Role of Partners?
• Target Group? Existing/New Business?
• Assess Revenue Potential
• Program Goals?
• Invest & Projected Return?
• Product/Service Offering?
• Value Proposition?
• Resources, Budget, Time-line?

9. 9
Program Evaluation
& ROI

10. 10
33-50%
25-80%
25-50%
10-15%
Response
Mktg Qualified Lead
Sales Accepted
Lead
Opportunity
Closed
Won
-
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
CW46
CW47
CW48
CW49
CW50
CW51
CW52
CW53
CW54
CW55
CW56
CW57
Q2 FY15
Response
MQL
SQL
Opp.
Won
Tracking Effectiveness
Inbound & Outbound Activity
Sales & Marketing Funnel

11. 11
Benefits Of Working
With Christian
Out-Of-Box Innovations To…
Be Best Supported In Your Own Goals.
GROW YOUR BUSINESS & RAISE MARKET SHARE
Stand Apart From Competition & Lead Boldly For Success.
DELIVER MARKETING INNOVATION
Deliver More, Faster & More Reliably To Int. & Ext. Audiences
RAISE EFFICIENCY & DRIVE SALES

12. 12
My Portfolio
Take a sneak peak

13. 13Marketing Domains
High Tech Engineering
3D CAD Design Software1
Cloud Based Engineering
Database-Driven Collaboration
SaaS Enterprise Solutions
Digital & Rapid Prototyping
2
3
4
5

14. 14
“Inspired...?”

15. 15
Christian FRANK
christian-frank@live.de + 49 176 / 62 90 98 45 www.tinyURL.com/ChristianFrank
Reach Out Today