Overview of commercial social media opportunities across the LinkedIn platform.

1. LinkedIn Marketing Solutions
Marketing Solutions

2. The global connected professional network
200,000,000 million members…
Canada Europe
38M
7M
Pacific Rim
25M
US UK 11M
74M Middle East
5M
Central & India
Africa 18M
South America 8M Australasia
20M
4M
Marketing Solutions

3. LinkedIn’s position in the Social Media landscape
Professional context…
Personal
Professional Public
Marketing Solutions

4. LinkedIn commercial proposition
The social space...
Social Display Social Media API
Marketing Solutions

5. LinkedIn social display
Poll ads….
User is driven to poll landing
page. Fully branded by
client.
User is encouraged to
discuss there opinions on
landing page (Ideally client
will provide contact to
facilitate conversation here.
Great way to start the soft
sales process).
Member is targeted with poll
creative designed to encourage
interaction.
After member engages with the poll their network is notified of engagement
and viral engagements are driven.
Marketing Solutions

6. LinkedIn social media
Social Media opportunities…
Build Attract
Amplify Engage
Marketing Solutions

7. Build/Attract
Marketing Solutions

8. Engage/Amplify
:Sample period
: Free update
impressions served
:Average engagement rate %
:Cost of impressions if
served across platform
Marketing Solutions

9. Engage/Amplify - Cross-platform social feed reach
Distribute your content across multiple platforms from just one update.
Marketing Solutions

10. Engage Complete ownership of right
hand rail. Full moderation
privileges to spark debate and
engage with members
Customise the experience with additional
units to feed in relevant content, eg: blogs,
tweets, news, video, polls etc.
Gain insights & feedback by listening to peer
to peer discussions
Marketing Solutions

11. LinkedIn off platform
API opportunities. What are they..?
Desktop Sites & Apps
Profile Company
Groups Newsfeed
APIs
LinkedIn Data
Mobile Sites & Apps
Marketing Solutions

12. LinkedIn off platform
API opportunities…
Objective
Connect meeting planners with the
doubletree brand.
Bring Doubletree reps to life in a relevant
and engaging way.
Solution
Dedicated microsite. Log in with LinkedIn
and see your nearest doubletree facility
alongside ability to reach out to your
dedicated Doubletree rep.
http://doubletree.w1.friend2friend.com/
Marketing Solutions

13. LinkedIn off platform
API opportunities…
Objective
Engage Marketing & Communications
professionals with IBM content. Create
conversation
Solution
Content Hub Microsite that pools articles
from 3 news partners & tailors content to
match profile data.
Tailoring content depending on the
individual visiting the page.
http://www.lesclesdelavaleur.fr/
Marketing Solutions

14. LinkedIn off platform
API opportunities…
Text Link
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300x250
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InMail
Marketing Solutions