1. angel.co/villagevillageparents.co
Hyper-contextualized native
advertising platform for millennial parents

2. Village gives brands a better way to
interact with and earn the loyalty
of new moms and dads - at scale.

3. > Millennials are digital natives
> Immune to traditional forms of advertising
> New parents have no experience to
inform buying decisions
> Millennials rely on recommendations
from people they trust, not authorities
PROBLEM STATEMENT
Traditional advertising is
anathema to millennial parents

4. Brands have the opportunity to articulate their value prop at the
exact moment when the need for their product is at its peak.
OUR SOLUTION
Village positions products as answers to questions.

5. Village provides unprecedented insights into consumer behaviors
that can create many advantages for brands.
Village provides unprecedented insights into consumer behaviors
that can create many advantages for brands.
OUR SOLUTION
60% of questions reference a product

6. 16.2 million millennial moms
(Source: 2012 Census Data via USA Today)
MARKET [SOM]
83% of new moms in the U.S. are millennials
(Source: BabyCenter)
78% of Millenial moms use mobile apps
(Source: Meredith Parents Network, 2014)
$7 billion ad spending spending annually
(Source: Strategy Analytics)
$1.52 billion data spending annually
(Source: Winterberry Group)

7. TRACTION
Forecast 60-65,000 downloads by end of 2016
Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015
36.1%
Compound Monthly Growth Rate
500
1,000
1,500
2,000
Users

8. MARKETING STRATEGY
2016 2018 2020
Viral Organic SEO Blog Partnerships
FacebookInstagram PR

9. MARKETING STRATEGY
Blog Partnerships: $3-6 per download
Vast Reach + Multiple Formats + Authenticity + Long-form Content
Web: 30-100K
unique visitors per month
Newsletter: 10-50K
subscribers
Social: 50-500K
followers

10. MARKETING STRATEGY
Viral Organic
Giveaways + In-app Sharing Features
X
It’s goodies time!
This week’s promotion is brought to
you by California Baby!
Invite a friend to join Village and earn
a free 8.5oz bottle of their Super
Sensitive Shampoo & Body wash.
Send Invites Now!

11. Least
Trustworthy
Most
Trustworthy
No Community
Strong Community
BigTent by Care.com
Small Talk by Care.com
Cafe Mom
14k
4.2k
7.8k
Smile Mom - Local Moms
Community
SmartMom
92k
90k
Mom Feed | BabyCenter
WebMD Baby
4.2k
349k
*user estimates from xyologic.com
Village for Parents2k
The Bump150k
COMPETITORS

12. Founder &
President
Past:
VP of Biz Dev & VP of Infrastructure:
RealPage (NASDAQ: RP)
MBA: Southern Methodist University
Past:
Design & Strategy Consultant:
FAH Design
Design Director: Mavizon, Cadenza
Doctor of Design: Harvard University
Current:
Director, Product Strategy & Growth:
Learning Machine
Past:
Director, Digital Strategy & Emerging
Platforms: The Richards Group
Chris
Winn
Head of Product
& Design
Dr.Faye
Hays
Strategic Advisor Full Time iOS Developer
Full Time Back-End Engineer
Community Manager
Marketing Manager
Data Scientist
John
Keehler
WhatWe
Need:
TEAM

13. CAPITAL NEEDS Seed Round
$500k - Simple Agreement for Future Equity (S.A.F.E.)
Product Goals
Release Android version
Implement semantic/syntactic search capabilities
Community Goals
56,000 - 70,000 downloads
18,000 - 23,000 monthly active users
Revenue Goals
8,500 - 14,000 monetizable actions
$10,000 - $16,500 monthly revenue

14. Chris Winn
Founder & President
chris@villageparents.co
214.995.6574