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How To Build Relationships With Your
    Social Media Communities
Social media is all about interaction,
engagement and building relationships
   with different communities online.
    When you learn how to properly
     nurture these communities, it
  improves your marketing strategies,
   and makes for a loyal readership of
long term buyers. Today we’re going to
 explore how to strengthen these ties
       within your various social
              communities.
Behave Like a Friend
Your goal when interacting with your
community, is to behave like a friend.
 What I mean by this is that you need
 to treat your fans less like objectives,
 and more like real people, who are in
   your life for a reason. Friends are
 always available to help, they’re easy
to talk to and quite frankly – you want
         to hang out with them.
If you can become a friend to your
community, then it will go a long way.
 Friends are more likely to buy from
 friends, because they want to show
 their support. Eighty percent of the
    time, your interaction with your
  communities needs to be from the
   standpoint of an educated friend.
The Personal Factor
When you publish content, and assist
 your community with problems, you
  need to illustrate your point with
     stories, drawn from personal
 experience. Your fans will eventually
get to know more about you, because
you are actively infusing your content
      with that ‘personal’ factor.
Some of the best blogs in the world
   became successful, because the
      person behind the content
approached it from a personal angle.
You want to interest your fans in your
 advice, and advice is better received
     from a real person, with real
             experiences.
Be Present and Interactive
Constant presence is important to
social communities. It’s vital that you
 spend as much time as you can with
 each community, so that it can grow
    and gain momentum. That said,
  interaction is equally as important.
Follow your fan’s businesses or pages,
     and be active on them as well.
Continually come up with new ways to
 engage your audience. A community
will only interact with you, if they have
     a reason to do so. This means
 interesting content, multimedia and
  social apps are all part of your long
term strategy. They want to DO things
on your pages, so give them things to
 do, and be generous with your time.
Every social community is different, so
 don’t approach them all in the same
  manner. Your content will need to
  change according to the platform
you’re using. Focus on your core social
 media pages, or alternate between
                them.
Get to know your Facebook
  community better for a few weeks,
      then switch to your Youtube
community, for example. Fans love to
 know that you are available because
 you want to be, not strictly because
  it’s your job and you exist to make
                 money.
If you’ve been struggling to build your
 social communities, then you need to
 adopt the ‘giving’ attitude. The more
time, effort or free stuff you give away
  to your communities, the more they
     will give back to your business.
Whether it results in interaction, sales,
      word of mouth marketing or
  widespread content sharing, is up to
                  them.
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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How to Build Relationships with Your Social Media Communities

  • 1. How To Build Relationships With Your Social Media Communities
  • 2. Social media is all about interaction, engagement and building relationships with different communities online. When you learn how to properly nurture these communities, it improves your marketing strategies, and makes for a loyal readership of long term buyers. Today we’re going to explore how to strengthen these ties within your various social communities.
  • 3. Behave Like a Friend
  • 4. Your goal when interacting with your community, is to behave like a friend. What I mean by this is that you need to treat your fans less like objectives, and more like real people, who are in your life for a reason. Friends are always available to help, they’re easy to talk to and quite frankly – you want to hang out with them.
  • 5. If you can become a friend to your community, then it will go a long way. Friends are more likely to buy from friends, because they want to show their support. Eighty percent of the time, your interaction with your communities needs to be from the standpoint of an educated friend.
  • 7. When you publish content, and assist your community with problems, you need to illustrate your point with stories, drawn from personal experience. Your fans will eventually get to know more about you, because you are actively infusing your content with that ‘personal’ factor.
  • 8. Some of the best blogs in the world became successful, because the person behind the content approached it from a personal angle. You want to interest your fans in your advice, and advice is better received from a real person, with real experiences.
  • 9. Be Present and Interactive
  • 10. Constant presence is important to social communities. It’s vital that you spend as much time as you can with each community, so that it can grow and gain momentum. That said, interaction is equally as important. Follow your fan’s businesses or pages, and be active on them as well.
  • 11. Continually come up with new ways to engage your audience. A community will only interact with you, if they have a reason to do so. This means interesting content, multimedia and social apps are all part of your long term strategy. They want to DO things on your pages, so give them things to do, and be generous with your time.
  • 12. Every social community is different, so don’t approach them all in the same manner. Your content will need to change according to the platform you’re using. Focus on your core social media pages, or alternate between them.
  • 13. Get to know your Facebook community better for a few weeks, then switch to your Youtube community, for example. Fans love to know that you are available because you want to be, not strictly because it’s your job and you exist to make money.
  • 14. If you’ve been struggling to build your social communities, then you need to adopt the ‘giving’ attitude. The more time, effort or free stuff you give away to your communities, the more they will give back to your business. Whether it results in interaction, sales, word of mouth marketing or widespread content sharing, is up to them.
  • 15. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 16. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 17. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 18. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com