7 rules to help you master typography. Here's a free crash course in design for anyone aspiring to use typography to create simple, clean branding using type. 1. Space - Avoid placing text in corners or along the edge of a page unless you cut it off 2. Alignment - We read left to right. When in doubt use left alignment 3. Use one typeface unless you want to add contrast to your design 4. Font weight - Use contrasting font weight to your advantage. Go from light to bold, big to small 5. Font size - When changing font size a good rule of thumb is to double it 6. Axis - Use a single axis for your typography 7. Break the rules - Rules are made to be broken. Once you master the basics, bend the rules to create something unique Thanks for viewing my presentation on typography design.

1. Typography
101
How to use
typography for
your brand
Simple, clean
design
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2. #01
Space
Avoid placing text in
corners or on the edge
of a page unless you
cut them off.
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www.gogochimp.com

3. #02
Alignment
We read text from
top to bottom, left to
right. When in doubt,
use left alignment.
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www.gogochimp.com

4. #03
Use one typeface
©GoGoChimp
www.gogochimp.com

5. #04
Weight
Use contrast to your advantage.
Go from light to bold, big to small.
Light/Bold
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www.gogochimp.com

6. #05
Size
When changing font size a good rule
of thumb is to double it.
2x 4x
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www.gogochimp.com

7. #06
Axis
Always use a single axis.
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www.gogochimp.

8. Break the rules
Be
bold,
never
boring
#07
Be bold, never boring
-Guilty as charged
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www.gogochimp.com

9. ©GoGoChimp
www.gogochimp.com