Evaluation

1. A2 - G324: Advanced Portfolio in Media

2. A2 Evaluation
 Worth 20 marks, so equivalent to planning/ research
 Evaluate work electronically
 Guided by key questions
 Parts done collectively and parts individually.
 Suitable formats for evaluation:
 Podcast
 DVD extras
 Presentation
 Not a written essay
 Potential of format chosen should be exploited
through use of images, audio, video and links to online
resources
 Supported by other forms such as photos/ audio/
videotaped presentations

3. AO4 Evaluation – Questions
 Presented via commentary, presentational
tools and supporting posts:
 How do products use, develop or challenge forms
and conventions of real media products?
 How effective is the combination of main product
and ancillary texts?
 What have you learned from audience feedback?
 How did you use new media technologies in the
construction and research, planning and evaluation
stages?

4. 1. Forms and conventions
 How “real” is it?
 Detailed comparison with relevant examples
 Video comparison for videos
 Blog posting for print products
 Focused deconstruction with side-by-side, step-by-
step consideration
 All three products considered in detail
 “Forms and conventions”
 What are they? How did you use them?
 “Use, develop or challenge”
 How closely did you stick to convention? Why?

5. 2. Combination
 How well do your three products work
together?
 Detailed analysis identifying links/ points of
intersection
 Success of branding
 Link to research and planning
 Audience feedback – interviews/ questionnaires
and reviews of these
 Comparison with actual campaigns (link to 1.)
 Combination of video and blog

6. 3. Audience feedback
 What feedback did you get during the
process (review blog)
 How did you use this to develop your piece?
 What feedback have you had for your
completed piece
 What have you learned from this?
 Combination of survey, blog comments and
vox-pop interviews with your commentary/
response

7. 4. New media technologies
 HD cameras
 Adobe Premiere/ Apple whatever
 Adobe Photoshop
 Blogger
 Other?
 Detailed consideration of exactly how you used
these technologies, with examples, from blog and
products
 Cannot be too small